The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. Therefore we have also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal categories.

Problem Discussion: Nissan Diesel became a part of the Volvo Group in the end of March, 2007. A year has passed and the integration process is making progress but it is perceived to lack some momentum. Our sponsor would like to understand if there are any potential barriers to the integration process. (Haspeslagh, et al., 1991) and (Pablo, 1994) presents two different sets of determinants that can be used to decide the level of integration; ?difference in organizational culture? and ?strategic task? (Pablo, 1994) and ?Need for Organizational Autonomy? and ?Need for Strategic Interdependence? (Haspeslagh, et al., 1991).

This essay is a study of how teachers in social studies relate to three central curriculum concepts; cultural diversity, swedish culture and common cultural heritage.Through unstructured interviews, I have taken part of two practicing school teachers interpretations and understandings of the concepts and their practical approach for teaching about identity. An area mentioned in the core content of the courses Social studies 1a1 and Social Studies 1b.The conclusion of my study is that teachers interpret the key concepts in a transparent manner. It is believed that the main task is to problematize the concepts rather than define them. In contrast to this, the practical teaching is largely based on normative values. An open discussion and a normative practice can be said to balance right on the border between the schools values ??and the demands of the curriculum on transposition of the current culture..

The purpose of this thesis is to find out how young girls reason about norms and attitudes towards female sexuality. Through a qualitative research approach ten girls in grade 9 has discussed in two focus-groups on what is typically female, the ideal images of the ultimate woman as well as what is considered to be characteristic of female sexuality. The results were analyzed using Tina Mattson's theory of intersectionality, Beverly Skeggs theory of respectability and Göran Burenhults thoughts about biology and sexuality. Some of the main findings are that the girls in the study associate femininity primarily with external attributes and beauty and the ideal image of the woman is beautiful, yet independent. Further they describe different conditions for boys and girls to explore their own sexuality, and also that for girls the risk of being branded a "whore" is ever present.

Title: Territorial identities and fusions- regional identity by interregional fusions Level: Final assignment for Bachelors Degree in Social Science with specialization in Urban and Regional Planning. Major subject: Geography. Author: Mladen Krajisnik Supervisor: Carl-Johan Nordblom Date: 2009 May Intention: The main focus of this study is to verify the existence, or nonexistence, of local and regional identities. Considering the result regarding regional identities, this thesis will continue on to clarify if these identities are to be seemed as a threat or resource during fusions, and if so, how can one best manage these different identities.Method: Only secondary data has been used in this study. I've botanized amongst the literature that processes fusions, impact of culture, identities, regions, territory. Continuing on, the collected empirical resources have been compared to my theory, from which an analysis was able to be spawned and conclusions were drawn.Result & Conclusions: The thesis confirms different regional identities, although it does not treat the subject regarding the inner strength of regions comparing to one another.

The aim of this study was to understand how social workers deal with honour-related violence, with special focus on the processing from sheltered housing. Our qualitative interviews with social workers that work with this kind of problems show that there are both obstacles and opportunities in the processing from sheltered housing. On the negative side are the loneliness, the shame and the guilt that the girls may experience when they need to leave their families. The social services can both be an obstacles and an opportunity. When the girls need to create a new life in a new city they have a lot of opportunities and in the same time it is hard to get to know new friends when you don´t know the city or have much money.

The purpose of this essay is to study the film culture in South Africa in a national cinema-context, focusing on the relationship between anti-apartheid film from 1974-1994 and the film in South Africa today. By pitching the South Africa-specific works of Lucia Saks and Jacqueline Maingard against the over-arching debate on national cinema as formulated by, amongst others, Stephen Crofts and Andrew Higson, this study aims to find whether or not a specific South African national cinema have existed, and exists today, or not. The study finds that an underground culture of documentaries and short films made by and for the black population has been in place since the apartheid, and the distribution method on video and television is still being used to reach the black population today. By re-examining the concepts of both the national, and of national cinema to also include film on video and television, the study shows that South Africa has indeed a film culture that can be called a national cinema..

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

When migration to a country increases, the integration of the migrants becomes extra important for the host country?s society, economy and culture. In the last decade, Europe has faced several crises, such as the refugee crisis and the covid-19 pandemic, which has affected both migration and integration policy. The challenges that have characterized European society in recent years makes it interesting to study how the measures highlighted by the European Commission to integrate migrants has developed. Therefore, the paper aims to compare the Commission?s action plans for integration published in 2016 and 2020 based on the threat theory and the contact theory to see how both perspectives can contribute to understanding the differences between the years and which theory is best suited to understand the Commission?s current visions of integration.

When a leader changes to a new post in another kind of organisational culture, what happens then? Could a leader use the same kind of leadership when leading different kinds of groups? Different cultures have different needs and ways to handle things and in the end it all comes to situational leadership. Both leaders and theorists claim that the leader must adjust to what the organisation and its members needs. This paper contains an inquiry of how officers have handled their new assignments as leaders in the civilian world of the municipality. The research shows that a former military leader must also be able to lead another kind of group if they change to a civilian career.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data.

Stockholms stadsteater (Stockholm?s city theatre) is a public theatre in Stockholm, Sweden. During the last ten years, the theatre has increased its audience by 40 percent, has been called a ?success story? by culture politicians in Stockholm as well as others in the cultural field, and is today the largest theatre in the Nordic countries. At the same time, there is a recurring debate, primarily in the national morning papers? culture sections, concerning Stockholms stadsteater.

This "cross-culture" study deals entirely on awareness and attitudes among Kenyan andSwedish teachers in terms of gender equality. Parts of this study were conducted in Kenya,where I spent a month living and visited a school in a multi-million city. There, I conductedsemi-structured interviews with teachers and gathered material for my thesis. The purpose ofthis study is to see how teachers in Kenya relate to gender and then compare this withSwedish teachers. The study also includes a review of national policy documents for schoolregarding gender equality.

Probiotics is a special group of health products on the market. The most common type of  these is live cultures of lactic acid fermenting bacteria from raw milk . These include, among others, yogurt and various trademarks such as Hälsofil ®, Acidophilus ®, Dofilus ® and Kefir ®. Such products are often used by patients who are treated with antibiotics to combat the intestinal flora eliminated, thus causing digestive problems. The present work deals with yet another type of health product, viz.