The way you address people is depending on the existing culture, to be on familiar terms with people you don?t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels in the society, and what combines people within a culture are that they share the same norms and values.This study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the study, Sweden and Spain.

The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.

Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.

The purpose of this thesis is to discuss how agents create their culture outside of their ?own? fields.What does this way of creating a culture mean for groups already existing on the field? Who ownsthe power to construct their own subject positions? Through a discourse analysis, I analyse thesequestions through articles and interviews treating two cultural fields which I call ?The hip Berlin?and ?Swedish hip hop culture?. I argue that, depending on a persons priviliges, one owns the powernot only to construct subject positions of ones own, but also for persons with less privileges in theexisting hegonomy of society..

The purpose of the study is to examine eight individuals? experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework.

One of the main goals in this study is to investigate how young children's identity formation and social relationships are depicted by today's consumer society.  In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and preschool-teachers' ideas about how and in what ways children's consumption patterns are created and developed nowadays. In order to answer the presented research questions I used the theoretical arguments of researchers in the field of pedagogy Gert Biesta in connection with the ideas and concepts of the consumer society characteristics developed by the sociologist Zygmunt Bauman.The thesis' methodological approach consists of a combination of semi-structured interviews with teachers and observations of children's interaction, which contributed to a systematic investigation of the thesis' problem area and served as a tool for obtaining answers to the research questions.The results demonstrate that consumption occupies a lot of space in young children's lives, which means that it greatly affects their social relationships today. Both consumption and knowledge of the known brands prove to be the child's path to the desired community on the one hand, and the children's way to the consumer world on the other (hand), which in turn points to an obvious dependence between children's consumption and their social relationships.The results also show that there is a tension between the perception of identity formation as preschool-policy-document on the one hand and the attitude of the identity prescribed by consumer society norms and regulations on the other..

The purpose of this paper is to examine how contemporary attitudes towards death andsexuality is made visible and connected in the vampire novels Interview with the Vampire andDead Until Dark. The aim is to investigate why the vampire novel has reached today?samount of popularity and if it can be explained by theories of death and sexuality in modernsociety and in popular culture.The most important theories in this examination are Zygmunt Bauman?s theories aboutmodern society, Jean Baudrillard?s thoughts about death in the postmodernity and MichelFoucault?s studies regarding sexuality in the Western societies. The conclusion presented isthat sexuality and death are well connected in the examined novels and in popular culture as awhole and death?s popularity in popular culture could be a result of repressed emotionsregarding death and sorrow, which can be helped by us working on handle death more visiblyand with higher regard..

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The purpose of the study was to investigate, using data from the sacerdotal culture, t h espouses of five priests. The main questions were: How does the priestly calling affect thespouse? Do the spouses involve themselves with voluntary work? Do the spouses feel thecongregation have expectations? Do the female and male answers differ?The sacerdotal culture has consisted of several elements. The main element is the priest?scalling for his work.

Syfte: Att identifiera de problem och/eller svårigheter som uppstått efter införandet av IAS 39 och dess krav på att finansiella instrument ska värderas till verkligt värde. Metod: Uppsatsen har genomförts med hjälpa av en induktiv metod. Primärdata har samlats in genom kvalitativa intervjuer. Sekundärdata består av facklitteratur och vetenskapliga artiklar. Teoretiska perspektiv: Teorin om det institutionella tänkandet har använts samt Streek & Schmitters modell.

This essay is about boundaries between, "us and them", in the Swedish culture and immigrant culture in Sweden. The focus is to examine the political interest of the citizens to understand other ethnic cultures who lives in Sweden. One question concerns how the borderlines between different cultures has been painted partly through blogs but also by the media. Is this a result of ignorance or does it depends because of the influence of certain individuals. To find this out, I will study various electronic sources such as blogs, forums and news articles.

AbstractCorporate cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.?? This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

The aim of the study was to distinguish if there was a difference between how work is perceived and how unemployed are viewed by people in collectivistic and individualistic cultures. A phenomenological approach was used in order to capture the participants life-worlds and their meaning constitution of a phenomenon, in this case the meaning of work and how unemployed are viewed. Subjects from different parts of the world, belonging to either a collectivistic or individualistic culture, participated in this study. Data was collected by self-reports which were analyzed by the method of MCA (Meaning Constitution Analysis) and the software Minerva. The results indicated that there were differences in how individuals from collectivistic cultures compared to individuals from individualistic cultures reflected about the meaning of work.

The purpose of this thesis is to examine the view on reading and reading promotion in the Culture of Reading (SOU 2012:65), based on three different approaches to reading and reading promotion; the pragmatic, the emancipatory and the traditionalistic. The thesis is based on the following questions; which view on reading can be seen in the Culture of Reading and which view on librarians? reading promotion can be seen in the Culture of Reading. To answer these questions, I am going to apply the aforementioned approaches on the Culture of Reading. The Culture of Reading is an official report from the Swedish government and parts of it will be subject to a qualitative content analysis.