Syfte: Syftet med den här uppsatsen är att öka förståelsen för hur samhällets och teknikens senaste utveckling har bidragit med nya marknadsföringskanaler och vad detta innebär för företags marknadsföringsstrategier. Med detta syfte som utgångspunkt har tre forskningsfrågor formulerats för att avgränsa forskningen än mer:Hur kan smartphones som marknadsföringskanal hjälpa företag att precisera sin marknadsföring till kunden?På vilket sätt har den nya mobila tekniken, i form av smartphones, påverkat företags segmenteringsmöjligheter?Hur kan ett företag använda sig av smartphones, som ett verktyg för att hantera kundrelationer?Metod: Uppsatsen är resultatet av en kvalitativ studie med en huvudsaklig induktiv inriktning. Primärdatainsamlingen har skett genom kvalitativa semistrukturerade intervjuer.Slutsats: Efter att ha undersökt detta ämne har vi dragit slutsatsen att valet av smartphones som kanal kan hjälpa företag att precisera sin marknadsföring genom att telefonen är tillgänglig och personlig för kunden. Därför menar vi att kunders integritet och acceptans kommer att vara avgörande faktorer och viktiga att beakta.

The purpose of my thesis has been to examine the public debate in daily newspapers about children in 1882. For material I have used newspapers Dagens Nyheter and Aftonbladet from the year 1882. My study is based on a regulation concerning public schools from 1882 and a labour law concerning child labour from 1881. I have also examined other articles that focused on children to get an overview of what the papers wrote about them. With the articles I found in the Dagens Nyheter and Aftonbladet I have made a quantitative content analysis. As a method for the content analysis, I have used text analysis as a tool. As a result of my study I found a total of 228 articles about children and of those 82 dealt with the elementary school regulation and the child labour law in various ways. The other articles concerning children discussed issues such as how to raise your children, charity questions and accidents and crimes involving children. These articles were written from a perspective where society showed concern over the children's environment. Often the articles expressed great confidence and trust in the public schools as educators and as a place for learning and supervision..

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

The purpose of this study is to examine the experiences of five students searching for information in the context of writing a bachelor thesis. The main questions regard what strategies they use whilst searching for information, their relevance judgements and their feelings. The method used is the qualitative interview. The students were doing their third term in psychology. All the students were interviewed twice while working on the thesis.

This thesis focuses on how companies in the textile and clothing industry view or interpret the idea of corporate social responsibility. The purpose of the study is to create an understanding for how this view affects the dissemination and the implementation of the idea in the organization and what might be the effects on the organization of those processes. In order to identify any differences in how the view affected the processes I have studied the current discourse on CSR simultaneously with my theory and conducted a comparative case study of two Swedish clothing brands. The theory focuses on the diffusion of ideas and change management within organizations. My data shows that the two companies have different ways of interpreting CSR and that this indeed affects their dissemination of the idea in the organization.

Every six baby that is born gets colic. It means that the child cries for at least three hours three days a week. For the child?s parents this is one big strain and feelings like despair, helplessness and isolation are common. The nurse?s task is to support the parents through respectful and empathic actions in order to relieve sufferings and increase their feelings of confidence.

I vårt arbete med palliativa patienter har vi sett en kunskapsbrist i hur patienters existentiella behov bemöts. Det saknas tid för att lyssna på patienterna och tillgodose de existentiella behoven. Det finns en risk att medikalisera de existentiella behoven istället för att bemöta dem. Uppsatsens syfte var att, baserat på självbiografier, belysa patienters existentiella behov i livets slut. En självbiografistudie genomfördes för att få belyst vilka de existentiella behoven var.

Background: One of the main concerns related to medical therapy is non-compliance to drugs. More than half of all patients do not comply with prescribed medication. Non-compliance to drug therapy leads to unnecessary suffering for the patient and there are no easy solutions to the problem. In order to create understanding for the individual patient it is important that medical staffs are enlightened on the existing problems concerning this matter. Purpose: To describe factors that effect compliance to drug prescription.

The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.

The goal of our research is to give the general picture of the attitudes of immigrants to their own integration process into the Swedish society, focusing on the feeling of belonging, satisfaction with the social network, as well as confidence in the future. Moreover, in our study, we investigate a possible relation between the attitudes of the immigrants to the above-mentioned variables and their age and education. The research is based on a quantitative questionnaire investigation, which comprises all Sfi students at level D in the northeastern part of Skåne county. The research shows that the majority are open to the Swedish culture and traditions, keeping, at the same time, their own native traditions. Four out of five think that the Swedish language is important for integration.

The purpose of this study was to investigate how people with insecure employment affect the psychological contract in the perspective of workers' experience. The questions in this study were: how does a person with insecure employment perceive the psychological contract and what consequences dose an insecure employment have on the psychological contract. The study was a qualitative method with semi-structured interviews. The results showed that the absent relationship that existed between the participants and the employer was assumed to be affected by insecure employment. The result revealed that one of the consequences was falling confidence and less support to the employer as an effect of insecure employment and psychological contract.

The aim of this study is to describe successful strategies to include children in free play activities at the preschool. The methods that pedagogues use to act and work with excluded children will be examined. To get answers to my questions I have conducted interviews with five pedagogues in four preschools. During interviews they mention two different approaches to encourage free play activity. One way was to participate and play along with the children.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

The purpose of this study was to examine how some child welfare case workers say they go about to give children in foster homes the opportunity to be heard. The idea was also to examine how much weight is given to the children?s views and if the respondents believe that the childrens right to be heard has improved over the time they have been working with foster children and if so, how? The study was conducted by using qualitative research method and the analysis of the results was made using Shier?s model of childrens participation. The results have also been tied to previous research in the area. The conclusions of this study was that according to the respondents it?s important that they get to know the children well so that the children can have confidence enough to speak their minds.

Today all private corporations are obligated by statutory audit. The government of Sweden appointed an investigation to conclude if the audit should be statutory or not. The investigator presented on the third of April 2008 a report (SOU 2008:32) that suggests abolishment of the statutory audit for approximately 97 % of all private corporations in Sweden. This will result in certain effects on the banks credit rating because of the fact that the banks trust the audited accounts to have been audited by an independent audit.The most important in the banks credit rating are: personal judgement, business concept, business plan and repayment ability. The banks also use the private corporations audited accounts in its credit rating.We conducted a case study by interviewing four bank officials in different banks in Skövde and Tibro.