Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

I en föränderlig värld är det viktigt att snabbt möta skiftande krav ochatt medarbetare är initiativrika, menar både företagare och forskare.Medarbetare som gör mer än plikten kräver och tar egna initiativ,uppvisar Innovative Work Behaviour (IWB). Syftet med studien varatt undersöka om organisationsfaktorerna autonomi, öppet klimat ochrolltvetydighet kan förklara variationer i IWB, med hänsyn taget tillen individuell faktor. Samtliga variabler mättes genom ettfrågeformulär online i ett stickprov om 119 personer.Korrelationsberäkningar visar att samtliga organisationsfaktorer harsignifikanta samband med IWB. En regressionsanalys visar att det ärindividfaktorn som har störst prediktionskraft, följt av öppet klimat,autonomi och bakgrundsvariabeln personalansvar. Studien visar attbåde personlighet och villkor i arbetet har betydelse för IWB..

This study will focus on the role of social services and their experiences regarding why youth become involved in criminal activities, as well as the preventive measures social services offer to address this issue. The paper employs the theories of territorial stigmatization, systems theory, and labeling theory (of deviant behavior). The study is based on a qualitative method. Semi-structured interviews were conducted with social workers who have experience working with youth involved in criminal activities or at risk of involvement. The results indicate that a lack of social cohesion can be a contributing factor to youth involvement in crime, and various factors can lead individuals to such situations.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

 This essay is about how the educators can use the play as a tool to develop childrens social skills with eachother. The work is based on a qualitative study using a survey, where the educators can tell how they work within the play. I chose to use five different participants in my essay. All of them work in the same preschool, south of Stockholm.In this essay I have two questions. These two are:What do the educators tell about the importance of play for children's interaction?How do the educators tell how they work with the play to develop the children?s social interaction?Previous research shows that play gives the children opportunity to develop socially, emotionally, intellectually and physically.

Background: Dementia is an umbrella term for a group of diseases that affects the brain and causes cognitive impairment. Animal-assisted Therapy's goal is to meet patients' physical, psychological and social dimensions within the current health care field. To avoid problems like infections and allergy, robotic animals has been developed. The purpose of robotic animals is to induce relaxation and well-being of persons with cognitive impairment for example.Purpose: To compile scientific articles on which effects care dog and robotic animals have on mental and physical health in patients with dementia. Method: A literature review consisting of nine quantitative research articles.

Folkhälsovetenskapligt program.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

Organizational Citizenship Behavior (OCB) kännetecknas av individuella beteenden som inte finns med i de formella arbetsuppgifterna men som främjar arbetsplatsen. Syftet med uppsatsen var att undersöka om graden av OCB påverkas av personlighet och ett antal bakgrundsvariabler i en förändringskontext. I studien, som i huvudsak baserades på forskning av Organ med kollegor, undersöktes tre olika verksamhetsområden: Försäkringskassan, tandvården och detaljhandeln. Studien utformades med en kvantitativ forskningsstrategi med tvärsnittsdesign, där insamlingen av data skedde m.h.a. en enkät.

Today's technology offers a variety of opportunities to interact with the interactive systems. Human-Computer Interaction in the last decade is the area of research that has contributed the most to this development. But how is this interaction perceived? The user experience is something that is formed by the interaction between human and the computer interactive systems. The objective of this thesis is to investigate how the user experience differs depending on how one interacts with a game.

Bullying is today a major problem in schools worldwide. Far too many children are forced to undergo bullying day in and day out without anyone seeing or doing something. My purpose with this study is to find out how four F-6 schools in a municipality south of Stockholm are describes their work to get zero tolerance for bullying at their school.My questions are:How does the four F-6 schools' anti-bullying group in a municipality south of Stockholm describes their work to have zero tolerance for bullying?What do the employees in the school anti-bullying groups consider that bullying is?Why do the employees in the school anti-bullying groups think bullying occurs?Who do the employees in the school anti-bullying groups think are bullies or are being bullied?To get my results I have done four interviews with those in charge of the school's anti-bullying group. My theory is based on standards, what is acceptable behavior and normative theory, hypotheses, what is right and wrong as well as desirable or undesirable behavior.

Background: The purpose of the present study was to investigate the prevalence and characteristics of deliberate self-harm in a Swedish University population.Method: A random sample of first year students at University of Kalmar was invited to participate in an Internet-based survey in the autumn of 2007. A total of 139 (53,1 %) completed the anonymous survey.Results: The results showed that 25,2 % (n=35) of the students reported having engaged in some kind of deliberate self-harm at least once, and deliberate self-harm was endorsed by 7,9 % within the past year. The most frequently procedures to self-harm were to tear, carve or pinch self, cutting skin and hitting self on purpose. 37,1 % reported that they had told no one about their self-injurious behaviors and 36,4 % significantly reported that they had no one they trusted and who they could talk to if they were concerned about something. Students with self-injurious behavior were also more likely to report a history of emotional, sexual and/or physical abuse, alcohol and drug use, cut classes and questioning their sexual orientation.Conclusions: Findings suggest that self-harm is associated with risk factors and that self-injury is not only associated with adolescence but also with adulthood.