The aim of this study was from the beginning to examine why a woman who has made an abortion comes back for another one. Why does the risk taking continue, despite the fact that abortion is perceived as emotionally hard? How can this be understood? This study consists of a literature review and semi-structured interviews. I wanted to interview women who had made a decision to have a repeated abortion, but it was difficult to get that kind of interviews. I then decided to interview the staff who meets women searching for an abortion to have their attitudes and experiences of women coming back for another abortion.

The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. Therefore we have also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal categories.

The purpose of this essay is to shed some light upon the children who grew up in Sweden after their parents fled the war in former Yugoslavia. Did the parents spread their own opinions about the other ethnicities which they fought against in the war to the children, even though they live in a new country? And if so, was it an act of patriotism for the country they once lived in and who was to blame for the war? Did the children who grew up in Sweden share the same attitudes as their parents? To find out about this we used interviews with four people, all with heritage from former Yugoslavia, Bosnia and Croatia. What we found out was that the thoughts from the parents partially were passed down to their children, even though the children thought that they had formed their own opinions. In this case the thoughts didn?t relate to any kind of patriotism or who to blame for the war, they rather believed that they shouldn?t blame the other ethnic groups for the war.

Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Homework is and has always been a part of school work. It may take a lot of time from the pupils? leisure. Despite this, you cannot find anything written about homework in the curriculum. How can this be? Is homework necessary and what is its function?The purpose of this study is to find out how a few teachers in primary school reason about homework.  What are their attitudes towards homework and what functions do they see?To get an answer to this I studied literature and research reports, and did four qualitative interviews with teachers who teach grades 1-6.The results show that all the teachers give homework to their pupils, but their opinions about homework differ.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

The violence against women is an important matter. In Sweden there are several organisations that takes care of the women and children in need.One of the many organizations you can turn to is women's shelter organizations. They are nonprofit organizations. They depend on the contribution of peoples free time and on the government's awareness of the work that the organization do. The social services has the main responsibility to take care of women and children in need.

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

I den här uppsatsen diskuterar jag, med utgångspunkt i Simon Blackburns kvasirealistiska metaetik, den moraliska motivationen. Jag redogör alltså dels för kvasirealis-men som helhetlig teori, dels för den aktuella motivationsteoretiska argumentationen. De centrala frågeställningarana rör i detta fall det sätt varpå våra värderingar motiverar oss att handla. Har de över huvud taget någon normativ kraft, eller består de enbart i kognitiva till-stånd? Utifrån dessa grundvalar bedömer jag sedan å ena sidan hur Blackburns teori funge-rar på det metaetiska planet, och å den andra för hur den svarar mot våra intuitioner om mo-ralföreställningarnas betydelse för vår handlingskraft.

BakgrundPsykisk ohälsa är vanligt förekommande och kan uppvisas genom symtom som exempelvis ångest, oro, sömnproblem, stress och självmordstankar. Psykisk ohälsa kan tillsammans med ärftliga faktorer och livshändelser leda till att psykisk sjukdom utvecklas. Det finns fortfarande mycket fördomar och negativa attityder gentemot personer med psykisk sjukdom i samhället vilket bidrar till att många inte vågar tala om sin sjukdom. En förklaring till varför det finns negativa attityder gentemot personer med psykisk sjukdom är att människor ofta har en dålig kunskap om fenomenet och därför blir rädda för det som är främmande. Sjuksköterskestudenter delar ofta denna allmänna uppfattning gentemot personer med psykisk sjukdom.SyfteSyftet var att beskriva attityder till psykisk sjukdom samt psykiatrisk vård före, under och efter den kliniska utbildningen inom psykiatrin hos sjuksköterskestudenter i Sverige.MetodFör att kunna besvara syftet valdes metoden kvalitativ forskningsintervju med deskriptiv design.

Since drinking habits are created in social environments the workplace has an important role in alcohol prevention. This study has investigated employees (N=216) in a Swedish municipality work organisation with the purpose to describe the alcohol culture in workplace and how it influences on the workers attitudes towards alcohol. The theoretical baseline for the study has been Ames and Janes framework that explains the relation between workplace culture and drinking habits among workers. The study showed significant relations between restrictive attitude towards alcohol and not drinking with co-workers (POR: 2.5) and feeling low pressure in the work situation (POR: 2.2). Therefore it should be of interest for employers to adopt a cultural perspective and a primary prevention strategy in their alcohol policies that focuses on social relations and the workplace conditions.

There is a shortage of organs available for donation worldwide. There have been several campaigns to try to increase the numbers of registrered donors. The topic has been brought to the forefront but more work is still needed to distribute information to the public.The aim of this literature review was to examine what influences people in their decision to donate their organs or not, and what role nurses play in providing the most current information available. The study found that there was several different reasons given for not donating their organs. A great number of people were convinced that their religion was against organ donation.

Abstrakt: Sedan en tid tillbaka pågår en intensiv debatt i Sverige kring könsneutrala ordet Hen och om man överhuvudtaget ska använda sig av ett könsneutralt ord och undvika att benämna kön i en del sammanhang. Syftet med denna undersökning var att undersöka hur könsneutrala pronomen ? Hen påverkar människors attityder. Det är en kvantitativ studie i experimentell design, utförd genom enkätundersökningar där frågor om känslor, beteende och uppfattningar om ordet Hen efterfrågas. Antas det generellt att en text handlar om män även om det inte är definierat? Blir samhället mer förutsättningslöst med användning av könsneutrala ordet hen? Attityder är inte lätta att förutspå, människor vet vad som är rätt och fel men agerar inte alltid utifrån sin vetskap, samt med tillräckligt stor påverkan kan en person ändra sin attityd.