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1886 Uppsatser om Consumer Behaviour - Sida 26 av 126
Lagval för förrsäkringsavtal : särskilt utrymmet för partsautonomi
The globalization and the realization of a European common insurance market have increased the importance of cross border insurance contracts. Despite that, a gathered set of rules regulating cross border insurance contracts does not exist. The sets of rules within Private International Law which arises today when determining the applicable law regarding cross border insurance contracts are the law of 1993 on applicable law to certain insurance contracts (the law of 1993) and the law of 1998 on applicable law to contractual obligations (Rome Convention). Since the Rome Convention is the only Community instrument which still is in the form of a treaty, work has been done in order to convert it into a regulation, called the Rome-I-regulation. Therefore, the future Rome I-regulation is of importance for the thesis as well since it most likely will replace the Rome Convention.Swedish law is based on the principle of party autonomy, which means that the contracting parties have the right to freely agree on the content of the contract, including the choice of law.
Mobilapplikationsanvändning bland ungdomar i Karlstad : Pris före funktion?
I denna uppsats undersöks ungdomars användning av gratis mobilapplikationer. Uppsatsen lyfter fram faktorer som påverkar applikationsanvändningen och förklarar hur faktorerna i jämförelse med varandra påverkar användningen. Genom detta nyanseras även skillnader mellan användningen av gratis-applikationer och betal-applikationer.En kvalitativ studie gjordes i form av två fokusgrupper där den åtskiljande faktorn var förvärvsinkomst. Deltagarna fick i grupper diskutera olika teman, till exempel pris, sociala påtryckningar och attityd kring användningen av mobilapplikationer. Resultatet av gruppintervjuerna tolkades och analyserades utifrån en tolkningsram baserad på företagsekonomiska teorier.
Konsten att enas under ett varumärke : Intern varumärkesuppbyggnad på Nordiska Kompaniet
Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.
Interventioner för livsstilsförändring avseende kost och fysisk aktivitet inom primärvården
Background: Ill-health related to unhealthy lifestyle is increasing and despite existing knowledge about healthy lifestyle it is difficult to change behaviour. Counselling in the primary health care is often superficial and without critical elements for behaviour change. Aim: The aim of this paper to elucidate interventions for change of lifestyle with respect diet and physical activity. Method: A literature review was carried out and ten scientific articles were analyzed and compiled in two main categories: design of these interventions and participation in them. Results: Education, decision making, goal setting, feedback, social support and follow-up were identified as critical elements for behaviour change.
Misskötsel av sopor : ett utbrett fenomen
Syftet med min underso?kning var att studera studenters och la?rares uppfattningar av den flexibla utbildningen. Detta har la?nge varit ett intresseomra?de fo?r mig. Eftersom jag har erfarenheter av flexibel utbildning sa? underla?ttade det fo?r mitt arbetssa?tt genom uppsatsen.Fo?r att fo?rsta? grunden till flexibel utbildning behandlades distansutbildningens historia i bakgrundskapitlet och da?r kno?t an till hur informations- och kommunikationsteknologi kan anva?ndas i va?r tid fo?r att sto?dja denna form av utbildning.Detta genomfo?rdes med den fenomenografiska ansatsen som forskningsmetod.
Omplacering av hundar : ras, kön, boende och orsak
Many dogs in Sweden are put up for adoption at the Swedish buy- and sales site?Blocket?. This because in Sweden, rescue shelters mostly takes in dogs that have been confiscated by the police. The aim of this study was to investigate what kind of dogs that are put up for adoption and why owners put their dog up for adoption and also compare the results with those from other countries. 800 dog advertisements from ?Blocket? were collected in the study between January 31st and April 10th 2012.
Den som gapar efter mycket, fångar ofta hela stycket - En kvantitativ studie om konsumenters emotionella band till varumärken
This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.
The importance of shade for dairy cattle in Sweden.
Today, there are no regulations saying that cows must have access to some kind of shelter at pasture during the summer. In more tropical countries, it is well-known that dairy cows might suffer from heat stress when exposed to sun and high temperatures. The well-being of the cows is thereby reduced and the production may also decrease. In Sweden, no research has been done in the area and therefore it is now a clear need of improved knowledge.The purpose of this study was to investigate the importance of shade for dairy cows in Sweden. The behaviour of 30 cows was examined to see any differences between cows with access to shade and cows without access to shade.
Unga ledares ledarskap - en kulturell fråga
Culture is seen as an abstract phenomenon, not easily defined. It is cathegorized as something that affects every person, though it is seldom described how. This study adress how culture, in the form of basic assumptions and accepted behaviors and ways to think affected how young coaches formed their leadership under the influence of their organization. The possible implications for the importance of knowing about ones culture in an organization affect both the recruitment process in organizations and what the organization stands for and what is conveyed through values and ways to act in the organization. The purpose of this study was, through the use of semi-structured interviews with young coaches and organizational leaders and a review of policys, to get the perspective and experiences of young coaches regarding cultural influence on their leadership.
Empathy, altruism and the African elephant
The quest to determine if non-human animals have emotional lives similar to man goes a long way back and is yet to result in a clear answer. The aim of this particular literature study is to determine whether or not the African elephant may host feelings of empathy and display altruistic behaviour. In search for an answer to this question, scientists have chosen to first evaluate the cognitive abilities of said species. They have done this through the testing of tool use, mirror self-recognition, memory and the ability to coordinate with another when performing a task etc. It is generally thought, that in order for complex emotion to exist within an individual, cognition, as an awareness of the self and others, must first be present.
Nätverkskommunikation för jämställdhet
AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.
Uppfattningsskillnader om ledarskapet : En undersökning om hur ledarskapet uppfattas av medarbetare
Purpose: The purpose of this study is to analyze how employees perceive their leader / manager. How the leader / manager perceives himself in relation to employees and what differences exist.Research Method: The information was made through a qualitative approach. The study includes interviews with semi-structured questions and a subjective selection. The authors interviewed seven respondents from a service company. Based on the information the authors have attempted to draw parallels between the leader?s behaviour and theories involving different leadership styles and see how the employees perceive the leader.Conclusions: The employees and the leader have the same ideas about what is a good leadership.
Omvårdnadspersonalens beskrivning av sina upplevelser av möter med utåtagerande personer med demenssjukdom och betydelsen av bemötandet
The purpose of the study was to describe how care givers experience working with people who suffer from dementia and acting out behaviour and to illustrate the importance of the care givers approach. Sixteen caregivers were interviewed from different nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted in three categories, which deals with the approach.
Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård
The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.
Kan ät- och liggbås påverka kornas välbefinnande?
The purpose of this literature review was from dairy cows? behaviour and welfare point ofview describe how feed bunk and cubicles in a loose house system should be designed. Todaydairy cows in Sweden and in the world have high demands because of a high milk production,stress and higher risk of being afflicted with diseases. Through selection in breeding the bestquality can be performed, but high demands of the environment for the dairy cow is above allalso important for a good welfare and for a good milk production. Feed bunks and cubiclesare just some parts to be designed in the best way for a good animal welfare.