Sökresultat:
1772 Uppsatser om Consumer Behavior - Sida 58 av 119
Från vaggan till grinden, en livscykelinventering på ett par bomullsbyxor
Our common future involves many important challenges. People and nature need to improve the relationship in order to reach an ecologically sustainable development. In a society where consumption of products steadily increases, the consumer awareness about social and environmental issues connected to the products becomes an importent factor. More and more companies choose to work more actively with these issues and more and more products get labelled by some of the eco labelling organisations. From the cradle to the gate means that a study has been done on a part of a products life cycle.
Varumärke och univetsitet - Varumärkeskapital ur tre målgruppers perspektiv
The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.
Impulsivt utagerande barn i förskolan : En studie om pedagogers upplevelser och erfarenheter av arbete med barn som upplevs uppvisa impulsivt utagerande beteende
Titeln på detta självständiga arbete är Impulsivt utagerande barn i förskolan. Det är en studie om pedagogers upplevelser och erfarenheter av arbete med barn som upplevs uppvisa impulsivt utagerande beteende. Den engelska titeln på arbetet är Impulsive aggressive behavior in pre-schoolers, a study of teacher´s interpretations and experiences of work with pre-schoolers who exhibit such behavior. Syftet är att undersöka hur pedagoger i sin yrkesprofession som förskollärare och specialpedagoger tolkar och uppfattar arbetet med dessa barn. Frågeställningarna för arbetet handlar om upplevda uppfattningar om orsaker till att beteendet kan uppstå och de arbetssätt som används inom förskolan för att stödja och hjälpa de barn som upplevs uppvisa impulsivt utagerande beteende. Arbetets teoretiska ram är Bronfenbrenners (1979) utvecklingsekologiska modell och Von Wrights (2002) punktuella och relationella perspektiv. Undersökningen bygger på kvalitativa intervjuer med sex förskollärare som är verksamma på tre olika förskolor och två specialpedagoger i en kommun. Resultatet av undersökningen visar att barn kan upplevas uppvisa impulsivt utagerande beteende på grund av orsaker i miljön eller till följd av någon form av oförmåga hos barnet.
Att sammanställa och återge behov för en systemlösning : En fallstudie av förstadiet till implementeringen av en systemlösning för material- och ekonomiplanering
Syftet med föreliggande studie var att undersöka sambandet mellan elevers attityder, subjektiv norm, upplevd kontroll, intentioner, rättfärdiganden, motivation samt självvärdering i relation till benägenhet att fuska eller att avstå från att fuska. The theory of planned behavior (Ajzen, 2006) har använts som teoretisk modell för en enkätundersökning med 122 elever i grundskolans årskurs 9 och i gymnasieskolans årskurser 2?3. Resultatet av studien visar att intentionen att utföra ett beteende, som i denna studie är fusk, är den viktigaste prediktorn för beteendet i fråga. I föreliggande studie har även kunnat styrkas att rättfärdigande av eget fusk har en avgörande roll vad gäller beteende och intention.
Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.
Nyfikenhet i relation till konstnärlig process och presentation
The curious nature of humans has been the puzzle of psychologists, philosophers and scientists since the time we began to use those terms. Why are we curious? Why do we behave the way we do and why? The span of views on curiosity covers all. From being viewed as part of our animalistic nature and compared to instincts, to be viewed as a virtue to scientists and the reason behind why we explore space. Behaviorists tried to define it as an innate drive and some say that it has a crucial role in our ability to learn and understand.
Golvskyltens oanade effekter - En studie om golvskyltens outforskade effekter
Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.
Att få rätt stöd vid rätt tidpunkt : En observationsstudie av två barn med AD/HD-diagnos
The purpose of the study is to examine different situations and behaviors for students diagnosed with AD / HD and see if there are times where their diagnosis will be extra visible. This will ultimately see how and where these children may need support in their daily lives, and about the support they receive is relevant to their needs. Questions I intend to examine: Are there situations for students throughout the school day in which ADHD diagnosis becomes extra visible? If so, what situations? How is the diagnosis in these situations?It is estimated that about 3-6 percent of school children have AD/HD. It causes difficulties with concentration as well as impulse and activity control.
Icke-linjära modelleringsteknikerav förspänd betongkonstruktion : Reaktorinneslutningen på Forsmark 3
A new material model, for the FE-program ADINA, has been verified against twoexperiments. One unreinforced concrete beam and one reinforced concrete beam.The model, DF-concrete, has the possibility to estimate true concrete. However theresults indicate that in order to be sure that the estimations are true, there ought tobe data from the true concrete to verify against.Two FE-models have simulated the behavior of a ring-shaped part of the nuclearcontainment vessel. The results from the first, frictionless, model agree with similarsimulations and hand calculations for high pressures in the containment vessel. Thesimulations of the nuclear containment vessel show cracking in the concrete after10-11 bars of over pressurization.
Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde
The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.
Profylaktiska åtgärder för kaniner
Rabbits, Oryctolagos cuniculus, rapidly increases as pets. During the right circumstances, rabbits are friendly, social and playful. A rabbit who shows an abnormal behavior should always be examined by a veterinary, though there is almost always a medical problem.
This essay is a result of a literature studie with the aim to find the prophylactic measures that may give pet rabbits a more healthy life. Rabbits have got a lot of common health problems, including dental, skin and gastrointestinal problems.
Finansiella rapporters påverkan på aktiekursen : - Ett bidrag till debatten om slopandet av kvartalsrapporter på Stockholmsbörsen.
This study is based on an ongoing debate regarding the Stockholm Stock Exchange, which centers around the possible abolition of quarterly reports. The purpose of this paper is to contribute to this debate by examining how the relationship between financial reports and stock price correlates. The study's methodological approach is based on the Capital Market Research frame-work in which an ERC model and an extended model are used to measure the relationship. Three hypotheses were formed to categorize the direction of the study, these categorizations treats the differences in impact between quarterly and annual reports on stock price, as well as differences in impact as a casual effect of company size and seasonal sensitivity. The results of the study show that quarterly reports have a stronger impact on the share price than annual reports.
Barn med ADHD-diagnos : En studie om den sociala miljöns inverkan på beteenden som föranleder ADHD-diagnos
The purpose of this study was to illustrate how professionals, who work with psychosocialproblems among children, look at the impact of social factors on behavior that causes ADHDdiagnosis and at the relationship between social factors and the increased diagnosis that hasoccurred in recent years. To answer our purpose, we chose a qualitative approach byinterviewing six professionals who had different professional affiliations. We analyzed theresults using systems theory and attachment theory. The results showed that the professionalssaw various social factors that influenced the behaviors that cause ADHD diagnosis, particularlytroublesome growing environment and the school environment that requires greater cognitiveability and social skills of children today. They also saw that social factors could have an impacton the increase of diagnoses, particularly that the diagnosis can result in that the understandingchanges and that it is considered easier to get extra support at school with a diagnosis..
Analys av det nordiska kraftnätets påverkan på det svenska elspotpriset.
During the last few years, there has been a lot of debate regarding the price ofelectricity on the Swedish market. According to a recent survey from Sifo, anon-bias governmental institute for consumer research and testing, the priceof electricity is what worries Swedish households the most. An investigationof the eciency of the Nordic power grids inuence on the Swedish spotprice is therefore both relevant and valuable. Three quarters of all electricityproduced in the Nordic region is traded at the Nord Pool Spot power market.This survey examines how much of the variation of the swedish spot pricecan be descried by the variation of the nordic system price and how much iscaused because of ineciencies in the power grid. Primarily, linear regressionwith adjustments for endogeneity and heteroskedasticity has been used in orderto analyze data obtained mainly from Nord Pool Spot and Vattenfall AB.The results show that the variation of the system price can account for all butabout 40% of the variation in the Swedish spot price.
Second Skin - en studie i jeansnördens syn på jeans
Jeansmarknaden idag i Sverige är präglad av hög konkurrens med många olika aktörer somverkar där. De senaste åren har en speciell kundgrupp vuxit fram vilka kallas jeansnördar.Dessa konsumenter och deras syn på jeans är i dagsläget inte kartlagt vilket därförhuvudsyftet med studien. Under studien har vi kommit i kontakt med ett svenskt jeansföretagvid namn Pace Jeans som vi intervjuade och fick därigenom hjälp med att identifiera personersom kunde hjälpa oss att uppnå vårt syfte. Genom att ställa oss frågan hur företaget ser påjeansnörden och hur det här skiljer sig från hur den faktiska konsumenten är. Huvudfrågan fördenna studie är vem jeansnörden är och hur denne ser på jeans.