Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not Consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

The tick-borne disease bovine anaplasmosis is primarily caused by Anaplasma marginale. A variety of wild animals act as reservoirs for A. marginale, but the understanding of their role in the epidemiology of A. marginale is yet poor. This cross-sectional study was conducted to establish if proximity of wildlife affect the prevalence of bovine anaplasmosis in cattle.

Acid sulphate soils is a wide spread problem along the northern coast of Sweden. This is causing great damage through low pH and leaching of metals out into the streams. These soils are estimated to be found in several places in Sweden but also in many other areas in the world. One of these areas in Sweden that are believed to contain these sediments is Mälardalen. The purpose of this study is to evaluate the extension of the acid sulphate soils in this area.

Adapting the concept of the ?popular cultural memory? and its necessary ?context knowledge? established by Karin Kukkonen, this bachelor thesis seeks to examine how this memory is ?at work? and expresses itself in contemporary fiction, by doing an intertextual reading of the swedish author Amanda Svensson's debut Hey Dolly. Within the intertextual structures of Hey Dolly the reader encounters allusions and references that address almost everything from contemporary popular culture to established authors in the swedish canon, mainly as means for the characters to help them express their emotions and thoughts, by ?choosing? from already available content of popular culture to use and modify. The intertextuality alluding to the popular cultural memory does at the same time address the concept of the ideal reader throughout the novel.

To succeed, and make money at your animal production you need to feed your animals with high quality fodder. Other condition to succeed is that you keep your production costs at a minimum. To be able to produce baled silage at a low cost it?s very important that the bales have a high density. Density is measured in kg dry matter (DM) per cubic meter. The purpose with this report was to learn more about making silage in round bales and to how much the bale density varies between different brands of round balers.

Uppsatsen, Kriskommunikation i ett förändrat medielandskap, är en fallstudie på webbplatsen www.krisinformation.se. Utgångspunkten för uppsatsen är det förändrade medielandskapet och vad det innebär för kommunikation i kris. Uppsatsen berör flera olika hörnstenar som är viktiga för framgångsrik kriskommunikation. Hörnstenarna rör bland annat vilken tillit och vilket förtroende användarna har för Krisinformation.se, dess innehåll samt Internet som medium i den förändring som skett i medielandskapet när det gäller kriskommunikation.Fallstudien undersöker även om det är privatpersoner eller yrkesverksamma som besöker Krisinformation.se. Den undersöker även vad användarna anser är viktigast när de ska ta del av information i en krissituation gällande om informationen är snabb, kortfattad, relevant eller tydlig.

The plants in the genus Elatine are characteristic for oligo and mesotrophic lakes. This study focuses on Elatine hexandra one of the four species in Sweden. It is stated as vulnerable by the National Environment Agency and a conservation plan with guidelines to preserve the plant in Sweden is under preparation. There have been a few previous studies investigating this plant in other countries but this is the first one for Sweden. The aim of this study was to investigate the distribution, growth and reproduction of E.

Syfte: Syftet med studien är att analysera och beskriva hur ett företag kan arbeta med varumärkesutvidgning samt identifiera framgångsfaktorer, motgångar och bakomliggande orsaker som kan förekomma vid en varumärkesutvidgning.Metod: Vår studie utgår främst från den kvalitativa metoden. Inledningsvis presenteras ett ramverk för lämplig teori för att vidare kompletteras med intervjuer. Den empiriska delen består av kvalitativa intervjuer med företagen King Salming AB, Salming Sport, Peak Performance, Björn Borg och L`Homme Rouge. Slutsats: Vi har funnit stöd i, att teorin som avser varumärkesutvidgning kan användas i verkligheten. Samtliga bolag följer en varumärkesstrategi där kärnvärden och territorium utgör basen för en varumärkesutvidgning. I de fall där varumärkesutvidgningen inte fungerat som tänkt är det också avståndet till kärnvärdet och territoriet, som är ett av det återkommande problemet.

Syftet med föreliggande studie var att bidra till utvecklandet av självskattningsskalor för föräldrar till barn med ätstörningar. Skalor som ska kunna användas diagnostiskt men också vid utvärdering av behandling. Två instrument utprovades; AESED som mäter i vilken grad föräldrar anpassar sig till ätstörningssymtomen och hur påverkan på familjesystemet ser ut med utgångspunkt i Schmidt och Treasures modell om vidmakthållande av symtom, samt FQ som mäter expressed emotion. Detta kompletterades med HAD som mäter ångest och depression. Studien genomfördes vid SCÄ ? Stockholms Centrum för Ätstörningar och data jämfördes med motsvarande material från Västerbotten.

Inflammatory airway disease (IAD) is a respiratory disorder that most commonly affects young horses performing at a high level. The clinical signs are often mild but the disorder can cause a marked decrease in performance to a point where the horse has to be taken of training and competing. The aetiology underlying IAD is not yet fully understood. One current theory is that a type I-hypersensitivity reaction due to allergens in the environment is the cause in some horses. The most reliable diagnostic method is a bronchoalveolar lavage (BAL) since it reflects the inflammatory status in the most distal parts of the lungs, which are affected in IAD.

ABSTRACTToday's modern technological society is constantly evolving and house planning is one area that is constantly creating new technical solutions. By looking back at selected architectural eras during the 1900?s, the idea is to study and analyse three building structures in Gothenburg with a focus on quality and content in the urban space.In order to provide a background for the three selected areas, their history has been studied. The main question for the research is: how do different building structures affect the content and qualities in the urban space?The areas have been selected to represent three typical epochs in Swedish building history.

The idea of using algae in different areas and exploring its possibilities is nothing new. Already in the early 1950s microalgae was explored as a possible food resource because of its high protein content. Lately there has been an increased interest in its potential for industrial use. Wastewater treatment is a possible use of algae since the algae grow well on the nutrients present in the water. This offers the possibility to grow algae for nutrient reduction and use the biomass for energy or animal feed since many alga species has a good nutritional value. Approximately 800-1000 m3 water is applied per 1000 m2 of greenhouse area during one season in a tomato production.

Fossil fuels are affecting our climate negatively and there is a limited amount of them in the world, which leads to the importance of finding alternative fuels. One alternative is biogas, which is produced though a digestion process of different organic materials in a biogasreactor. Organic substrate that comes from farms has the biggest potential to increase the production of biogas in Sweden. Primarily crops from farms, but also waste products like manure are of great importance.Today there is a calculated theoretical potential for biogasproduction of 14TWh per year, which is around ten times larger than Sweden?s production today.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

In autumn of 2021, the anthology A Bridge of Poetry was given to all six-year-olds in Sweden. The anthology contains both older and contemporary poetry, as well as both children?s poetry and poetry written for experienced readers. The idea is that, with the help of an adult, texts and images, and in some cases short movies, will together stimulate children?s thoughts and initiate conversations, as well as arousing children?s curiosity about poetry.