Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

The aim of this Master?s thesis is to examine how librarians, information specialists and teachers discuss Wikipedia within national (Swedish) professional journals. Questions asked in the study are: How is Wikipedia perceived in the professional journals? What different positions do writers and commentators take in relation to Wikipedia? 133 articles from 31 different professional journals in the period from 2001 to the middle of 2010 were analysed. The theory and method used is Laclau?s and Mouffe?s discourse theory from which we created our own model with sex different steps.

In 2022 Sweden held a national election where the results forced a coalitionconsisting of four parties to be created. The parties included were reachingfrom center-liberal to the party furthest to the right in the parliament. Withpolitical differences in between each other the parties made an agreementcalled ?Tid?avtalet? to create a collective policy platform that should be livedup to in the following election term. The purpose of this paper is to observe,analyze and discover if any ideological changes occurred with theimplementation of the coalition.

The purpose of this Master`s thesis is to examine if the pur-chase of media in public libraries reflects the library's role in society. Two questions have been posed: ? What view of public library's role in society is reflected in the purchase of media? ? What principles guide the selection of media in public li-braries in Sweden? In order to investigate these questions, we used a question-naire that we sent out to a sample of 120 public libraries in Sweden. The analysis is based on a theory of three ap-proaches to the role of the library developed by Douglas Raber. The three approaches are the conservative approach, the populist approach and the social approach.

This thesis examines the legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal dogmatic method, analyzing EU trademark law, case law, and legal doctrine to clarify the scope of exclusive rights and their limitations. By analyzing key EU case law, the study further illustrates how the legal framework has been interpreted and applied in cases concerning third-party trademark use. Given the increasing demand for customized fashion and the rise of new business models in the clothing industry, this topic holds significant legal and economic relevance. Additionally, Schumpeter?s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition.

In this thesis proposals for different designs of a borehole thermal energy storage (BTES) have been developed for the building DN-huset in Stockholm, Sweden. To build a BTES results in savings in energy costs by approximately 44 %, i.e. 2 million Swedish crowns annually. Furthermore, a BTES would reduce the annual environmental impact with roughly 75-157 tonnes of CO2 equivalents per year, depending on how the electricity consumption?s environmental impact is estimated.

Even though many states have ratified the UN Convention on the Rights of the Child and sworn to protect human rights, viloations occur every day both in developed and developing countries. United Nations gave Sweden critique for not implementing the Convention conrerning article 11, which raises the question how respected the Convention is amongst other states? Does democracy contribute to a higher level of implementation?.

Export is a top priority for Sweden's economy but for Swedish companies it may involve uncomfortable risks of exporting without sincere consideration. When the United Nations Security Council puts an embargo against a country, this often mean an import and export restriction. The thought is to push undemocratic regimes into respecting human rights. When the embargo is in force, however, the parties are not able to fulfill their contractual obligations, which practically means that the agreement will be suspended. The problem is what happens when an embargo is in force for a longer period of time.

Export is a top priority for Sweden's economy but for Swedish companies it may involve uncomfortable risks of exporting without sincere consideration. When the United Nations Security Council puts an embargo against a country, this often mean an import and export restriction. The thought is to push undemocratic regimes into respecting human rights. When the embargo is in force, however, the parties are not able to fulfill their contractual obligations, which practically means that the agreement will be suspended. The problem is what happens when an embargo is in force for a longer period of time.

The aim of the research project ?The menacing immigration and ideal Swedishness:A semiotic analysis of the Sweden Democrats campaign films? was to highlight how ethnicities are portrayed in five different campaign films produced by the Swedish party the Sweden Democrats (Sverigedemokraterna). The applied theories are stereotypes, binary oppositions as well as the theory of whiteness and blackness. The method used to analyse the campaign films are semiotics, and the tools denotation, connotation, anchoring, relay, metonymy and myths. The results show that a person?s skin colour is of minor importance.

The concept of the work-first principle (arbetslinjen) might be considered old, but still serves as the main principle as well as an instrument in the Swedish labour market and social policy today. The original idea was that work and willingness to work was to be rewarded, especially due to a common opposition against the passive receipt of grants. The general definition of work, today, is that it is something desirable that should be achieved and that unemployed primarily will be offered training or work rather than grants and subsidies. When the Moderate party re-launched themselves as Sweden's "workers' party of today", in the beginning of the 2000's, the concept was brought back into the spotlight. In the elections of 2006 and 2010, the labour market was widely debated and become a controversial issue, with the concept of the work-first principle playing a major role.The purpose of this thesis is to analyse and problematize how the concept was presented and explained in the nationwide newspapers Aftonbladet and Svenska Dagbladet during the 2010 elections, this in order to increase the understanding of the concept?s contemporary definition and policy implications.

This study aims to map the opinions and attitudes of lokal elected officials regarding corruption and corruption preventing measures. The study also attempt to determine weather opinions differ based on the interviewed party political affiliations. The study material of the thesis is therefore largely based on interviews with elected representatives from the municipalities; Älmhult, Lessebo and Tingsryd.  .

The purpose with this essay is to analyze Adlerz writing within the context of the fiery debate in the 1880?s between the liberal so called ?cultural radical? members of the student organization called Verdandi, and the conservative, uniform oskarian culture named after the Swedish king of the period. I have applied a version of Quentin Skinner?s method, which focuses on the context of a specific writing in order to find out the authors intention, the effect the author hoped to achieve. My questions regard certain themes I discovered in the text and, more importantly, the relationship between these themes and the surrounding debate.

This subject of interest in this paper is the ideas expressed and formulated in the making andinauguration of the Branting-monument at Norra Bantorget in Stockholm. The initiative for a monument honoring the late Social Democratic leader Hjalmar Brantingwas taken at the Swedish Social Democratic Party Congress in 1928. In 1935 the party board decided to give the task of designing the monument to the much renowned artist Carl Eldh. A national fund-raising campaign for the monument was also initiated. In1942 the model of the monument was completed, but because of the war it was stored in a shelter.

Marknadsföring är ett extremt brett begrepp och antalet metoder som finns att marknadsförasitt företag är enorma. I dagens samhälle utsätts vi för tusentals marknadsföringsbudskap ochde flesta sorterar vi bort automatiskt. Därför är det viktigt att kunna marknadsföra sig på ett såeffektivt sätt som möjligt. Det finns ingen marknadsföringsmetod som är bäst för alla företag,utan varje företag måste undersöka och prova vilken metod som passar för just det dem. Enform av marknadsföring som är effektiv kostnadsmässigt är nätverksmarknadsföring, där dethandlar om att människor blir återförsäljare för företaget och marknadsför företagetsprodukter samt rekryterar nya återförsäljare.