The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke?s Pentad.The retail servicescape at WEEKDAY is conceived as a metaphorical stage where drama unfolds, analysing and defining the retail space using Kenneth Burke?s pentad of dramatism. We concentrate on the use of two terms of Burke?s pentad, the scene and the act, almost exclusively as we investigate how the scene stimulates the act.

In January of 2014 a newly founded company held a press conference in central Stockholm. The purpose of the conference was to inform about Lexbase, the largest database on the Internet with legal information about the Swedish general public. The aim of this particular paper is to use news reports about Lexbase as material to identify the theses and their types presented in Swedish newspapers, and to examine the ideology constructed and presented by the theses in the said news reports. The questions asked in the paper are 1. What the distribution of different theses looks like and is there a type of thesis that more often invokes an implicit argumentation? 2.

PURPOSE: To analyze how companies in the Swedish beer industry strategically workingwith CSR externally in order to increase their legitimacy.METHOD: Qualitative interviews and text analysis to enable data to stakeholder analysis.MATERIAL: Respondent interviews with key individuals, textual analysis of CSR-relateddocuments of the largest beer producers in Sweden.MAIN RESULTS: The study shows that it is possible to distinguish three main categories ofstakeholders to the beer producers. These have various high stakeholder values, wherecustomers are those with the highest value, then consumers and third critics. That these havevarious high values allows different strategic approach to the key issue of how preventivemeasures, that can be said to work against their own products, affects the beer producerslegitimacy among stakeholders..

The main purpose of this essay was to find out how members of Narcotics Anonymous and professionals within the socila service departments define integration of drug addicts, and ascertain how they experience their parts in the integration process. We have wanted to examine which factors that are essential for the earlier drogabuser in his rehabilitation to the ordinary world.We wanted to find out as much as possible of the integration aspect. That´s the reason for our choice to do qualitative interviews with both people from the social service department and Narcotics Anonymous. We also obtained material from relevant litterature. In our analysis, we have started from three theoretical basis.

PURPOSE: To analyze how companies in the Swedish beer industry strategically workingwith CSR externally in order to increase their legitimacy.METHOD: Qualitative interviews and text analysis to enable data to stakeholder analysis.MATERIAL: Respondent interviews with key individuals, textual analysis of CSR-relateddocuments of the largest beer producers in Sweden.MAIN RESULTS: The study shows that it is possible to distinguish three main categories ofstakeholders to the beer producers. These have various high stakeholder values, wherecustomers are those with the highest value, then consumers and third critics. That these havevarious high values allows different strategic approach to the key issue of how preventivemeasures, that can be said to work against their own products, affects the beer producerslegitimacy among stakeholders..

The aim of the thesis is to examine discourses about political violence categorised as ?ethnic? in academic literature and the media. Employing the method of discourse analysis, the study analyses news coverage of the wars in former Yugoslavia 1991-1995. The theory applied is based on Michel Foucault?s theory of the relationship between power and discourse in the constitution of knowledge, and the main arguments are supported by the work of the political scientist V.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

Sweden has had laws protecting nature for about a hundred years. In this paper the views of nature and the values that serve as a rationale for protective measures are analyzed as results of a social process characterized by the dialectic relationship between institutions and discourse. Critical discourse analysis (CDA) is used to study this relationship and the discursive practices used by institutions, which reproduce or reshape views of nature that define the relationship between society and nature. Institutional design contributes to shaping discourse in the field of nature protection, while being originally shaped by discourse. In Sweden, the national park is an institution that reproduces a view of nature as the wild and untamed opposite of society, and the natural reserves reproduce a view of nature as holder of a multi-faceted set of values intertwined with society.

This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.

The aim of this thesis is to examine the Swedish model with attention to core values over time, as well as, explain recent changes. It examines changes of the social insurance system, with focus on political reforms in the unemployment insurance, health insurance and family policy, during the last two decades. The thesis is empirical but although a discourse amount political theories and normative conceptions.Conclusions are that the normative basis in the Swedish model contains general equally and uni-versally designed rights and consensus on growth and development as well as a strict focus on an employment oriented society. Important values have also been dialogue between actors as well as accountability, even if these facts appear to have declined in recent years.Relating to three leading theories in political philosophy - utilitarianism, Rawlsian communitarian-ism - explores the directions in later year political reforms. The results show that later years changes seem to go in relative strongly utilitarian direction.

The aim of this study is to examine whether the image of the stereotype librarian has created conflict in young librarians´ personal identity and/or professional identity and if this has shown in their choice of clothes? Our purpose was to find out, with the help of their choice of clothes, the young librarians view of themselves as individuals and professional librarians. We have searched for the answers to the following questions: - Do young librarians experience that clothing at their workplace has any significance and if so, what do they want to signal with their clothing? - Do they experience that clothing and appearance has any impact on their personal and professional identity? - How do they relate, by their choice of clothes, to the stereotype images of the librarian? We have performed qualitative interviews with eleven young female librarians. As a theoretical framework we have used ideas and concepts from different areas of research; semiotics, social psychology, business administration and ethnology.

The purpose of this thesis is to examine the role of nationalism in the former Yugoslavia conflicts, with focus on the most involved parts: Serbia, Croatia and Bosnia and Herzegovina. The conflict was characterized by extensive ethnic cleansing between all ethnic groups (Muslims, Croats and Serbs). This study looks at three different nationalism theories formulated by Ernest Gellner, Benedict Anderson and Thomas Hylland Eriksen through a case study of former Yugoslavia. When the president of former Yugoslavia, Josip Broz Tito died and the communism in Europe was brought to an end Yugoslavia went towards its disintegration. This is when nationalism and ethnic separatism begins.

This masters thesis concerns a modeling project performed at Volvo Technology in Gothenburg, Sweden. The main purpose of the project has been to develop a physical model of the climate in construction vehicles that later on can be used in the development of an electronic climate controller. The focus of the work has been on one type of wheel loader and one type of excavator. The temperature inside the compartment has been set equal to the notion climate. With physical theories about air flow and heat transfer in respect, relations between the components in the climate unit and the compartment has been calculated.

The background to this thesis is that we know very little about lesbian and bisexual women's sexual health in Sweden, particularly in relation to sexually transmitted infections (STI) and their transmissions. An internet-based questionnaire with self-selected participants targeted to the group WSW (Women who have Sex with Women) has been implemented. An international survey on the subject shows that the WSW has sexually transmitted infections. This is also in line with the results in this study. The most common sexually transmitted infection in the survey is chlamydia which 12.3 percent have had.

ABSTRACTEssay in political science, C-level by Cecilia HolmbergSpring semester 2006, Tutor: Arne Larsson- Ideological similarities between the Swedish Socialdemocratic and the Swedish conservative party- An idealanalysis of different political issuesThe purpose of this essay is to examine wheater the political ideologies have lost their importance in the Swedish political system. The study will focus on the ideological similarities or differences between the two largest parties in Sweden, the socialdemocratic and the conservative party. Therefore, the main research question is:? Are there any ideological similarities or differences between the socialdemocratic and the conservative party?To be able to answer this question, I have used Herbert Tingsten?s idealanalysis. This type of analysis examines how someone, in this case a political party, describes reality.