Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

The purpose of the thesis is to examine the relation between art, politics and ideology in contemporary art, focusing on the drawings depicting Mohammed the prophet as a dog, made by the Swedish artist Lars Vilks. His work is contextual in accordance with current art practice, thus letting everything related to the artwork become part of it, a circumstance the thesis tries to grasp in the widest respect possible. The drawings were published and spread throughout Swedish media, where they were later defended and criticized by a number of writers. Many debaters argued that the art work represents Western freedom of speech, and that to criticize them is to criticize fundamental democratic rights. This discourse tended to disqualify all arguments that questioned why such force was put into defending and spreading offensive pictures.

The Swedish foreign minister Anna Lindh was murdered on September 10 2003. The police pursuit for the man that murdered her was initiated immediately. Two weeks later, the police arrested the 24-year-old man that six month later would be sentenced to imprisonment for life for the murder of Anna Lindh. The main purpose of this essay is to examine how the man that murdered Anna Lindh was described in Aftonbladet and Expressen from the time of his arrest to the sentence of guilty. One part of the purpose of this essay is also to inquire how the Swedish evening press paid regard to the ethical publicity rules in their descriptions.

En av vårdgivarens viktigaste uppgift i undervisningen är att motivera patienter med kronisk sjukdom till förändring av levnadsvanor. Syftet med c-uppsatsen var att belysa faktorer i undervisningen av patienter med diabetes mellitus typ 2 som påverkar motivationen att ändra levnadsvanor. Metod: C-uppsatsen genomfördes som en litteraturstudie. Vid granskning av de vetenskapliga artiklarna användes SAUK-modellen som teoretisk referensram. Resultat: Undervisning kort tid efter diagnos och individualiserad undervisning med tillåtande dialog hjälper patienten att bli motiverad.

Research shows that Muslims are often reproduced within the context that reinforces stereotyping of Muslims, see for example Otterbeck and Schielke. They are often regarded as a collective group with no distinct individuals and thereby the Islamic religiosity is portrayed as different and deviant from the more secular and private practiced Protestantism that is a common belief in Sweden.The purpose of this work is to study the already existing representation of Muslim women in a Western context, i.e. Muslim women in Sweden. This is done through an analysis of two ethnographic interviews and observational studies, written by researchers in Sweden (Karlsson Minganti and Sultan Sjöqvist) to investigate the existence of an "us and them" mindset. The two ethnographic studies which are analyzed in this work, deal with different types of Muslims: women who have been Muslims since birth and converted Muslim women.

International media groups and the freedom of speech are two issues that have been questioned during the last years when large media groups control a large amount of public-oriented information. The masters thesis at hand considers three debates that illuminate Bonniers and AB Mariebergs hereinafter referred to as the Bonnier Media Group positions on the media market. The objective of such a study is to establish in the face of the theory on hegemonia, for example from which factors the media actors deduce their argumentation when discussing the above-mentioned topic and the meaning of such a discussion in our time. The thesis also discusses whether freedom of speech and free opinion are affected by the increasing power of the Bonnier Media Group and if they, as a result, have diminished their own cultural and liberal assets, features that are firmly associated with the company. I conclude that various features have come to change the media market during the last years.

This thesis work has been performed at the department of diagnosis and dependability at Volvo Car Company, Torslanda. The background of this project is based on interest in ascertaining how different factors possibly can affect a diagnosis method, which has been developed to find leaks in the fuel tank and evaporation system. According to the OBD II requirements leaks with an orifice diameter larger or equal to 0,5 mm, must be detected. The idea of the diagnosis method is to create an over pressure in the system with an air-pump. The current through the pump is measured and correlates to the power consumed by the pump.

Bakgrund: Missfall räknas som den vanligaste graviditetskomplikationen. Kvinnors omvårdnadsbehov efter missfall består av både fysiska och psykiska aspekter. Känslor av skuld, förlust, tomhet och sorg uppkom och ofta kvarstod känslorna under en längre tid. Kvinnorna som fått missfall upplevde ofta att deras omvårdnadsbehov inte tillgodosetts adekvat. Sjuksköterskans kompetensområde innefattar tillgodoseende av både fysiska och psykiska omvårdnadsbehov.Syfte: Att beskriva kvinnors erfarenheter och omvårdnadsbehov vid missfall.Metod: En litteraturöversikt baserad på elva vetenskapliga artiklar som granskats med hjälp av innehållsanalys.Resultat: Resultatet av denna litteraturöversikt visar att erfarenheten av att genomgå ett missfall påverkar kvinnan psykiskt, fysiskt och socialt.

The purpose of this investigation was to study what students in in the first year of the social science program in high school think about the guidance they had access to during their time at primary school. This is to ensure that it the guidance students are entitled to and contribute to the development of the business. The survey was conducted at two different high schools in southern Sweden. A total of 57 students participated in the survey. The results show that 46 and 29 percent of students at the two schools did not feel they had the information they needed for their upper secondary school The results proving what previous research reached that students selection process can lead to stress and uncertainty associated with the choice to high school. The results of the present study showed that girls in particular have high standards for themselves and experience stress and anxiety associated with their selection to a greater extent than boys.

Septic tenosynovitis involving the digital sheath is a relatively common problem in the horse and the prognosis has been considered as poor. However, there are only few studies Confirming this. The purpose of this study is to increase the knowledge about the prognosis for septic tenosynovitis in the digital sheath. The literature indicates that half or a bit more than half of the treated horses will return to previous use. The recommended treatment is debridement of the wound, lavage and sometimes application of drains and broadspectrum antibiotics. The prognosis is considered as worse when the infection is established.

SAMMANFATTNING Introduktion I västra Sverige utfördes år 2010 cirka 200 lungoperationer på patienter med lungcancer. I Sverige är lungcancer den femte vanligaste cancerdiagnosen. Globalt kommer antalet fall att öka inom en 20-årsperiod enligt WHO:s bedömning. Tidigare studier visar att denna patientkategori upplever en sämre livskvalitet. Denna uppsats behandlar ämnet livskvalitet och om man med bekräftande omvårdnad kan öka patienternas känsla av livskvalitet.Syfte Syftet med denna undersökning var att belysa hur patienter med lungcancer uppfattar sin livskvalitet i samband med thoracotomi vid mätning under 1 år, och om det finns någon relation mellan det bekräftande mötet med vårdpersonal och hälsorelaterad livskvalitet.Metod En kvantitativ ansats användes för att mäta upplevelsen av livskvalitet samt hur informanterna uppfattade mötet med personalen på vårdavdelningen.

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

Gastric and intestinal disorders are common and costly human health problems worldwide. Helicobacter pylori are a gram-negative, pathogen bacteria and the most common cause of duodenal and gastric ulcer in the stomach the intestinal mucosa. Prolonged infection and colonization can lead to chronic gastritis and stomach cancer. H. pylori are present in the gastric and intestinal mucosa of half of the world population and a relation between infection and low socioeconomic status has been shown.

Title: ?SJ AB har kommenterat ditt inlägg?: En kvantiativ och kvalitativ studie om SJ AB:s kommunikation i sociala medierWriters: Fanny Fellman and Moa GrönroosClass, semester, year: Bachelor thesis, 15 HP, winter semester 2014Number of words in the thesis: 13 566Problem definition and purpose: Our purpose is to investigate how SJ communicate in social media in crisis. SJ AB is a Swedish train company with traffic across Sweden who may be affected by a variety of crises. Social media use has today grown and now uses just not the Internet for pleasure, but also to ask questions and get feedback. Social media leads us into a new communication scenery, which also applies to organizations to be present.