Ever since Thomas More?s book Utopia was published in 1516, theutopian idea has not lost its topicality and has been strongly rootedin literature, art, film and architecture. Utopia can be seen as a statein which utopia allows a space for wishes, dreams and a desire forsomething better. In my degree project I have chosen to explore thehistorical utopian ideas to create a content that treats utopia on asubjective level. With visual communication as a starting point I havetried to fixate this state in a book.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

Vi lever idag i ett konsumtionssamhälle som innebär att vi förbrukar varor och tjänster i en hög takt och konsumtionsbeteendet styrs inte enbart av behov utan snarare av en vilja att förnya och att stärka vår sociala position. Den ökade konsumtionen har lett till ett köp och släng beteende som tär på jordens resurser och om företag på något sätt kan undvika detta är det positivt ur både ett samhälls- och miljöperspektiv. Ett sätt att få konsumenterna att köpa färre produkter och mer sällan är att öka graden av design i produkten och därmed förlänga produktens hållbarhet. Design har som första uppgift att säkra människans överlevnad och när basbehoven är uppfyllda kan design även användas för att göra livet mer bekvämt och innehållsrikt. Begreppet design handlar inte enbart om utseende, utan innefattar per definition funktionalitet och målet med design är att uppfylla behov hos användarna både vad gäller funktion och utseende.

Denna studie omfattar och undersöker de förhållande som existerar kring psykologi och ludologi med på att förena sambanden mellan människors behov och utmaningar i spel. Resultaten representeras via en grafisk illustration där funna samband påvisas. Av det material som använts mest (som hållfast grund), inkluderas Manfred A. Max-Neef?s Human Scale Development och Ernest Adams Fundamentals of Game Design.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­?structured interviews.Research findings: Through the study?s interviews and their results is it possible to see that staffing companies in Växjö is working with trust.

Detta examensarbete innehåller en beskrivning av växter som under olika förhållanden trivs och kan växa i områden med delvis eller hel skugga. Beskrivningarna av växterna är översiktliga och ämnar inte informera läsaren grundligt om växten utan enbart om enklare fakta för att kunna planera sin trädgård. Jag har valt att inrikta mig på markförhållande beroende på klimatet (torr, fuktig och blöt mark) och markförhållande beroende på substratet (sand, lera, humus och torv) samt temperaturbundna växter. Därefter följer en slutsats där jag reflekterar över mitt arbete. ***********This thesis contains a description of plants that thrive and can grow under different conditions in areas with partial or full shade.

Detta arbete undersöker om peka-och-klicka-äventyrsspel kan ta hjälp av andra spelgenres sätt att tydliggöra ett interagerbart objekt. För att undersöka detta applicerades tre olika grafiska designval hos 3D-texturer på interagerbara objekt i en 3D-spelmiljö. Arbetet undersökte även vilken av dessa texturversioner som framförallt hjälpte informanterna att identifiera de interagerbara objekten utan att de var för uppenbara.Den teoretiska grunden innefattade teorier om perception, färglära och gränssnittens påverkan på immersion. Men även begrepp som ?affordance?, ?conceptual model? och realistisk spelgrafik har behandlats.Tolv informanter fick se de tre olika 3D-texturversionerna för de interagerbara objekten på renderade bilder från en 3D-spelmiljö.

The thesis has been carried out in cooperation with Master Flow AB, Västervik owned by the EWEBE Group. The company produces and sells hot runner systems that are tailor made for the customers.The problem that MasterFlow AB has encountered is in the construction of complex hot runner systems in SolidWorks. With several different lengths, fronts and endcaps that builds the nozzles of the hot runner systems, is affecting the problems for MasterFlow AB. The purpose of this work is to automate the design of hot runner systems so it does not overload the CAD-system SolidWorks.To gain an understanding of the problem, there have been several studies and observations at the company, where the focus has been on how the work is done with the design of hot runner systems. By using help from the corporate management, enough information has been collected to find a solution to these problems.The implementation of design automation has been based on a flowchart that was created.

På initiativ av Håkan Gerdin påbörjades utvecklingen av ett personaluthyrningsprogram, eftersom han en lång tid saknat ett program med denna specifika inriktning. Detta startade sommaren 2002 genom ett examensarbete med väl genomfört förarbete och utformning av programmets design. Programmet fick även namnet GOE!. Under hösten samma år gjordes ännu ett examensarbete som bestod av att realisera större delen av GOE!. Då det fortfarande saknades funktioner och manual erbjöd jag mig att göra delar av detta arbete som sedan inleddes i början av 2003.

This report describes a project, which was carried out as a final thesis covering 30 ECTS during the final semester of the Master of Science programme Industrial Design. The assignment was issued by Fagerhults Belysning AB in Habo. The assignment was to design a family of products in which LED was to be used as a source of light. The main focus in the initial part of the project was to find a way to design the inside of armature which was suitable for LED technology. An armature, already in the range of products at Fagerhult, with the desired qualities that was to be strived after was the Zintra. The lighting source of the Zintra is a compact fluorescent lamp.

The purpose of this thesis was to examine if there where fallacies in the design solutions for the business system IFS Applications from a user perspective, and if so, correct these from a cognitive science approach.Data collection consisted of three main portions. These where; workshop, individual interviews and observations. The collected data was analyzed and resulted in identification of two main areas in the application that where found lacking.The result of the study showed that the usability for processing large amounts of data and the lack of customization where the main flaws in the application. Two low fidelity prototypes where created with the purpose of rectifying the underlying flawed design solutions that where identified from the collected data..

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The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omna?mnd som Retail Tour iBook, a?r avsedd fo?r anva?ndande pa? Apples iPads och har skapats pa? uppdrag av fo?retaget River Cresco AB fo?r deras kund Nike. Den interaktiva e-boken besta?lldes av Nike fo?r att anva?ndas vid ett a?terkommande internt mo?te som behandlar a?terfo?rsa?ljningen av Nike-produkter i Stockholm.