Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Being able to take a decision on an area you've never seen is a difficult task. It is also complicated to introduce an environment in the best way to benefit its purpose. This study focuses on the differences people notice between 2D and 3D models. To make it more concrete, the study has been linked to a case study called Ha?lsans va?g 255.

AbstractThe work will give the picture of what four- and five-year-olds know about the water cycle in nature and in the society. Is there any difference depending on whether a boy or a girl is answering? The work will as well try to describe a picture of how a pre-school could plan their work on a sustainable society, science, and increased gender equality. To answer these questions the information has been received from interviews with children and by studying pre-school?s local plan.    Earlier research on the area of water shows that it is important before working with a new topic to find out what knowledge the children already have, so that the process could be as worthwhile as possible.

This study where designed to investigate if there are any positive relationship between the extent of physical activity during adolescent's leisure time and the academic performance, and also if there are any negative relationship between the academic performance and the time spent in front of the television or computers. Another part of the study tried to find out if physical activity has a direct and immediate influence on the performance in school. 91 pupils (51 girls and 40 boys) in the 8:th year of the Swedish primary school, from three different schools participated in the study. All 91 pupils first responded to a questionnaire concerning there activities in leisure time. They where then tested in a mathematical test and the results where compared with the extent of physical activity and TV/computer time they had stated in the questionnaire.

Science Fiction har sedan sin uppkomst gestaltat samhället och de samhällsfrågor som för sin tid är aktuella. Alltifrån ifall människans existens är kroppslig eller andlig, till vad som händer när livsformer från andra planeter kommer till Jorden, har diskuteras i Science Fiction. I tv-serien Battlestar Galactica gestaltas och problematiseras vår samtid. Genom att flytta mänskligheten från Jorden och ut i rymden, där de konfronteras med en mängd etiska och moraliska frågor ? tvingade att se över vad de själva är och vad de håller på att bli.

Introduction: Although life expectancy had increased in Sweden for many decades and several health problems had diminished over time, there was no change in men's risk behaviour regarding for instance high alcohol and tobacco consumption. Many of the gender differences in health that existed in society explained were due to power structures and beliefs about behaviour based on gender; a social construction that resulted in the relatively high valuation of men with a more masculine behaviour. Aim: This literature review aimed to study and identify the scientific knowledge regarding paternity leave and its impact on men's health. Method: A literature- based study design was used and the material consisted of peer-reviewed articles from which six themes were identified: alcohol, tobacco, stress, isolation, social support and mortality risk. Results: Divided into three parts, the results described the socioeconomic background of the men who took paternity leave, as well as the impact of paternity leave and masculinity as an impact on men's health.

Vi, Anna Nilsson och Jeanette Svensson, valde att producera musikvideos under vårat kandidatarbete på Blekinge tekniska högskola. Detta eftersom vi båda har ett stort intresse till musik och rörlig bild. Vi valde att göra två stycken för att lära oss produktionens process grundligt och för att nu kunna jämför de båda och av detta ta lärdom. Den ena musikvideon gjorde vi till en skånsk duett som heter KC och den andra till Advance Patrol. Båda låtarna är inom genren hiphop. Vårt mål med projektet var att skapa två videos som inte följde den generella mallen för hiphop-videos.

Several studies have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when customers themselves received preferential treatment, regardless of the size of their input.

Purpose/Aim: In the information and communication technology society (ICT) we live in today it is easy to feel that we are constantly expected to be available. The daily contact with the Internet and the use of cell phones has changed our way to communicate. With this in mind in combination with the increased stress among young adults my aim is to investigate how young adults, aged 23-26 years, experience to be constantly connected and available through the Internet and the cell phone. What are their opinions, attitudes and feelings about what this entails in their lives?Material/Method: The essay is based on four focus group interviews with sixteen students from Uppsala University aged 23-26, two groups consisting of women and two groups consisting of men.

Light has always fascinated humans but ever since the invention of the first light bulb, the use of artificial lighting has accelerated dramatically. Darkness has never been as rare as today and the overuse of lighting has created a new phenomenon called light pollution. Most living beings are biologically dependent on the recurrent twenty-four-hour rhythm of light and darkness, called the circadian cycle. Human beings are evolutionary developed after this circadian rhythm and the effects of constant artificial light is yet unknown. Scientists fear the consequences of constant lighting and what it means physically, mentally and philosophically for the human species.

This paper aims to broaden the discussion on how press freedom can be a powerful tool in the war on corruption. Previous studies have shown a significant relationship between more press freedom and less corruption, it also shows that the causal link runs from press freedom to corruption and not the other way around. There are quite a few studies on the impact of a free press on corruption and therefore there is a lot more to be published on this issue.This paper looks at press freedom as one of the most important parts of a democratic society and that it plays a vital role in reducing corruption as both an informant on key issues and also as a ?watchdog? on society. But press freedom cannot be seen as an ?easy fix? in a country or the international community's struggle to reduce corruption.

The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.

Detta arbete är en magisteruppsats i Systemvetenskap med inriktning data och systemvetenskap, 10 poäng, vid Luleå Tekniska Universitet. Uppsatsen klargör vilka faktorer som avgör en användning eller icke-användning av Case-teknologin. Case-teknologin möjliggör ett ingenjörsmässigt närmande till mjukvaruproduktion och systemutveckling genom att tillföra nödvändig systematik, standardisering, automation och kvalitetssäkring. Ett stort antal undersökningar är gjorda genom årens lopp med syfte att förstå och förklara varför det som teoretiskt borde vara lösningen på problemet med undermåliga system inte tycks ha blivit detta. Resultatet av undersökningen tyder på att de variabler som Prekumar och Potter kom fram till i sin forskningsmodell ? relativa fördelar, kostnad, komplexitet, kompabilitet, produkt förespråkare, stöd från ledningen och operativ expertkunskap har störst påverkan på användningsbenägenheten av Case-teknologi..

The following essay or thesis is a study over scientific endeavors in the fringe. It is a study of Riksorganisationen UFO-Sverige, whose proponents aim to make the UFO phenomenon (or phenomena) a subject of scientific scrutiny. To achieve this, the ufologists first have to redefine common concepts of ufology as pseudo science or religion, mainly by challenging definitions given by scientific sceptics on the one hand, and proponents of conspiracy theories or the new age environment on the other. Thus UFO-Sverige seeks to construct an alternative scientific identity in contrast to adversaries on both sides, each unwilling to give the UFO phenomenon any further examination. Following the work of Tomas Gieryn's sociological grip on questions of epistemology, especially concerning the social boundaries of science from other cultural categories through what has been labelled as epistemic boundary work, during which proponents of a particular field aim to achieve epistemic authority and thus the legitimate right to define what is and what is not science, I seek to analyze how questions of science and legitimacy are actualized in an intellectual environment or culture not broadly accepted as scientific.

The main aim of this paper is to consider the possible effects of a transition to a new accounting standard for goodwill. According to IASBs Exposure Draft of Proposed Amendments to IFRS 3 Business Combinations there is an inconsistency in the currently used purchased goodwill method. The full goodwill method is considered to be a superior alternative and is therefore suggested to become the standard from 2007. This paper comprises a quantitative study of the effects on certain key ratios for companies listed on the Stockholm Stock Exchange, arising due to the proposed transition. The period examined is 2004 and 2005.