Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

The foundation for a museum is the collection. To collect, preserve and display is what constitutes a museum. But the process of deciding which object´s should be saved, and which objects should not, are based on values. It is also values that make people inclined to donate objects to museums. How and why we value a museum determine if and why we donate.Objects themselves could be said to have a biography just like people.

The IT industry is constantly evolving and it's more or less a requirement today for web developers to be familiar with and to be able to develop for all platforms. A technique that has taken hold and is now widely used is responsive design. Developing responsive design means adapting the layout to the viewing environment; the screen size. Another useful method when developing for different devices is the mobile first theory, which means developing for the mobile screen first. This is done to scale down the site and to clear unnecessary information in order to provide a better user experience.

Different reports imply that the Roma are an excluded group in numerous areas of both Sweden and Europe. Efforts have been done through the centuries without given intentional results. The past 12 years as a Swedish national minority have not diminished the gap between the Roma and the majority society. How does Sweden create and operate its minority policy especially towards the Roma? We have studied international and national minority policy to see how it is described and implemented in the municipality work.

This paper provides an explanation of the concepts John A. Warden III describes regarding the use of air power and if this theory can be found, within the confines of an unconventional war. The U.S. ability to air power is overwhelming, however the right kind of warfare can force this great power to abandon their military and political objectives by exhausting its resources over time as it becomes increasingly costly, both economically, politically and morally, to wage war. The research deals with operation Rolling Thunder and John A.

Background and problem: There is a continuous debate regarding incentive programs in public companies. Since the global financial crisis and the subsequent recession in 2008, the criticism has reached even higher levels. Various regulatory authorities as well as influential external actors require stronger regulations and limitation of the monetary compensation in publicly held companies. Share-based payments are based on the development of the market value of the company. This means there is an existing relation between the owners? and the managers? interests.

 In this essay our starting point was the question:? How youth experience their ongoing sojourn in the resource school?? We did a qualitative study with interviews. We interviewed totally eight youth with different backgrounds. The head question was youth´s positive and negative experiences about ongoing sojourn in the resource school compared with their home school. In the result, we came until that most of the youth were pleased with their sojourn in the resource school.

Uppsatsen utgår ifrån Agency- och Stewardship Theory samt Project Governance som bakgrund till att beskriva hur projektorganisationer arbetar med styrning av projekt. Studien ämnar skildra hur styrning av projekt påverkar projektbeställares och projektledares arbete i projekt vad gäller tillsyn, tillit samt kommunikation. För att göra detta är studien baserad på sju kvalitativa semi-strukturerade intervjuer med respondenter som verkar inom olika branscher på arbetsmarknaden. Datan från intervjuerna bearbetades sedan med s.k. deduktiv tematisk analys för att göra den mer presenter- och hanterbar.Agency- och Stewardship Theory är nära sammankopplade med Project Governance, även om de i sig själva är helt skilda.

In this essay, the aim is to empirically and theoretically study the parliamentary debate of the child pornography law. The empirical part is an attempt to discover eventual underlying gender stereotypes in the debate. A text analysis is conducted with material consisting of motions from members of parliament and of protocols from the parliamentary debate. In this material we try to find latent and manifest expressions of gender stereotypes. There are several stereotypes, which effects the argumentation and prejudice of the debate, like stereotypes of the victims, the perpetrators and their characteristics.

This study intends to illuminate women?s experiences of their own self-harm. Self-harm is mostly associated with women and research shows that women mostly are over-represented. This study describes women?s experiences about their self-harm but also how they perceive the elements around them during their illness.

Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

Stress and time pressure is more present in todays labor markets. In financial markets a securities broker is forced to take decisions on investments under high cognitive load and under extreme time pressure. The research of decision under risk gained new ground with the development of the prospect theory and gave us new insights to the decision making of men. Prospect theory has shown that people are risk seekers when dealing with loss decisions and risk avert when dealing with profit decisions. The value function are defined over gains and losses.

The aimof this study is to contribute furthermore to understand the complexity of theprocess of learning to read and write in an inclusive environment. It focus on the syllableinstead of the phoneme as a unit in this process which is not the most common way ofdoing it. The report is based on a qualitative analysis of this task in pre-school and gradeone at a primary school in a small municipality.In the result, I have found, that the very structured working process and the diagnosticapproach helps the teachers to understand on what level pupils are at. The pupils whostart working this way in pre-school, feel safe knowing what is expecting from them andthey also learn from each other. All pupils in grade one have, before w 45 in autumnterm, very good letter knowledge and have learnt how to read words with two syllableswith a consonant-wovel-structure.

This thesis is a discourse theory analysis of two feminist anthologies - Det heter feminism! and F- ordet.  By analyzing these texts through the three categories feminism & feminists, gender equality & equality and sex/gender & sexuality I have raised questions about the feminist debate in Sweden in the 21st century.The discourse theory?s ideas of descriptions of reality and fixation of meaning lies as a foundation for this thesis. The concepts of social constructionism, post structuralism and essentialism/anti essentialism are central for the analysis as well as concepts connected to the three previously mentioned categories.The intention of this thesis is to describe and analyze a fraction of the Swedish feminist debate in the 21st century and discuss its meaning in a societal context. A number of conclusions were reached in the final discussion.

The increasing complexity in the development of a configurable real-time system has emerged new principles of software techniques, such as aspect-oriented software development and component-based software development. These techniques allow encapsulation of the system's crosscutting concerns and increase the modularity of the software. The properties of a component that influences the systems performance or semantics are specified separately in entities called aspects, while basic functionality of the property still remains in the component. When building a real-time system, different sets of configurations of aspects and components can be combined, resulting in different configurations of the system. The temporal behavior of the system changes and a way to ensure the predictability of the system is needed.