The thesis aims to describe the current sales climate in the context of complex sales in business-to-business. The purpose is to increase the clients knowledge of sales and test the clients hypothesis that the sales climate is changing from Solution Selling to Insight Selling, further the thesis aims to contribute to the scientific debate of sales. Solution Selling is characterized, as the name suggest, by selling of solution to the customers needs. With Insight Selling the seller has a provocative approach towards the customer and the seller is searching for customers in the need of change. This is a qualitative study conducted with eight interviews and one focus group.

Computational techniques have transformed the journalistic approach. Journalists now have the opportunity to integrate user-statistics from the news website with their work. Singer (2011) argues that journalists seem particularly afraid of items, which they perceive as trivial or otherwise unsavory, will prove popular - potentially creating management pressures to produce more of those stories. She describes this practice as ??traffic whoring??.

This thesis is a case study of the search function on the University of Uppsala?s web site. The search function in this study was chosen since it exists on a large and complex web site and there were apparent lacks in the old version of the search function. The thesis highlights some of the problems that can appear in the development of a search function on a local site. One interesting find is that one of the most difficult issues is organizational and not technical.

Title: The battle of the budget ? Communication in a modern policy (Slaget om budgeten ?Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust..

The purpose of this essay is to analyse how and why culture and tradition is created and maintained within a minor student society at a Swedish university by looking at its history. The West Coast Nation student society provided the material which was subsequently analysed and three sociological perspectives were applied in order to give the study a theoretical base. In order to investigate the purpose of the society, durkheimian theories on functionalism were applied. Moreover, Bourdieu?s thoughts on social fields were used as well as Elias? theories on the established and the outsiders.

The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.

The histiocytic diseases are generally rare in dogs and not much is known about the disease. The disease complex that includes both a reactive form and a tumour form, is however common in certain breeds, among them the Bernese Mountain Dog. As the literature is very limited on the subject of histiocytic diseases, my aim with this thesis has been to gather current knowledge of these diseases. I have also attempted to estimate the frequency of the diseases among the Swedish Bernese Mountain Dogs and investigate if they appear to be more common among certain families..

In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

The visual complexity in real-time applications, like computer games, is increasing with customer demands on vissual apperance. This trend is supported by even better graphics cards from the hardvare industry. This must be taken into consideration when the architecture of a new graphics engine is to be designed. The engines renderer is responsible of generating a picture of scene data. The renderer must cope with increasingly more complex scenes, and must be able to render them depending on available hardvare capasity.

Mechanical scaling is one of the most complex operations of all in the mining process. The operators are using both hearing, sight and feel to read the rock and to know where to scale and where to leave. They say they go on gut feeling in great extent, something that comes with experience. The scaling machine is placed into the edge of unsecured and newly blasted rock to hammer off the blocks that has become loose after the blast, but not enough to fall down. It goes without sayingthat it is a risky job.

This essay provides an attempt to reflect the notions of violence, right or law and fate in Benjamin?s Zur Kritik der Gewalt, in order to clarify his very dense historical-philosophical reflection on the constitutive relation between violence and law. In contrast to what is most often the case, this essay will not address the notion of divine violence in a direct sense, but mainly focus on Benjamin?s discussion on right and law. The complex of his historical reflection, his attempt to articulate what he calls the ?historical function? not only of violence, but also of law, is crucially related to the notion of fate.

Many children in Sweden are exposed to maltreatment. Among the purposes of the Child health care (CHC) are to decrease mortality, infirmity and handicaps among mothers and their children, and to decrease hurtful strains for parents and their children. CHC-nurses get critizism for not reporting child maltreatment in high enough numbers to the Social service. The aim of this study was to chart how CHC-nurses finds their work with families suffering from maltreatment. Ten CHC-nurses were interviewed with semistructured interviews.

This thesis discusses the dress code during the Pitted Ware culture on the Swedish island of Gotland. Eight Pitted Ware grave-fields have been analyzed; only 74 skeletons have been identified with some sort of ornament that could have been attached to clothes. The grave-fields are rich in finds and in people nearly every age group is present. The analysis has shown that there are clear differences between the genders. The female always has some sort of seal tooth ornament around her waist and thighs.

This paper is a study and comparison between the two Wireless LAN (WLAN) standards HiperLAN/2 and IEEE 802.11a. WLANs are used instead or together with ordinary LANs to increase mobility in for example an office. HiperLAN/2 is an European standard developed by ETSI and the IEEEs standard is American. A WLAN-card consists roughly of a Medium Access Control (MAC), Physichal layer (PHY) and an antenna. The antenna is the same for the different standards.

The purpose of this master?s thesis is to examine from a psychoanalytic point of view how Mare Kandre narrate the complex process when girl becomes woman. Earlier theoretical work concerning Mare Kandre is sparse and limited to narrow cut-outs of her authorship. There are two dissertations, but none with Kandre and her unique fictional works alone in focus. Most frequently she is presented as part of different groups of authors.