The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding.

In 2007 the project with the renewal of the Vasa Park in Stockholm won the Siena Prize. The architects responsible for the project described how they aimed for upgrading the park within its historical framework. Since the project was a renewal and not a restoration of the park, I thought it would be interesting to study how the architects proceeded with this work. The aim of this essay has therefore been to examine how the last renewal of the Vasa Park has chosen to approach the history of the place. To understand the historical development of the park and how the renewal project was carried out, I started with a literature survey consisting of books, the program of the renewal and articles about the project.

For centuries inbreeding has been used to refine traits in dogs, making desired traits more hereditary and thereby, different breeds have been invented. Breed standards have been written for each of these breeds, describing in detail the different characteristics of each breed. When humans start to choose which animal to breed from, so called artificial selection, taste is put before function and the laws of nature, the natural selection, cease to apply. During this development, pedigree dogs have gone towards more and more extreme exterior characteristics and the dogs may have inherited various, more or less, severe problems for example compromised vision, impaired ability to move and difficulties to breathe. However they can still survive and reproduce because humans provide them with the conditions to do so.

Syfte: Syftet med denna studie är att undersöka hur den ekonomiska prestationen skiljer sig mellan de ideella föreningarna och IdrottsAB som styrs av elitlicensens krav inom fotbollen och ishockeyn.Metod: Vi har i denna jämförande studie använt oss av en kvantitativ metod med en longitudinell design där vi med hjälp av sekundärdataanalys undersökt ideella föreningar och IdrottsAB:s ekonomiska prestationer i utvalda nyckeltal under en femårsperiod.Resultat & slutsats: I denna studie har empirin samlats in genom att beräkna de ideella föreningarnas och IdrottsAB medelvärde på de utvalda nyckeltalen och sedan jämfört dessa resultat mot varandra. Hypotestester har även använts för att se om det fanns någon signifikant skillnad mellan vad de ideella föreningarna och IdrottsAB presterat i de olika nyckeltalen. Vår slutsats var att det inte fanns någon större skillnad mellan de ideella föreningarna och IdrottsAB:s finansiella prestationer men att de ideella föreningarna presterade lite bättre sammantaget..

The aim with this thesis was to investigate how the Swedish newspaper Aftonbladet construct and reproduce imaginations of gender and gender order. An important premise for our work is the agenda theory, which states that media has great impact on what is on their audience mind. We chose to investigate how Aftonbladet wrote about two Swedish footballers, Lotta Schelin and Zlatan Ibrahimovic, during a European championship with each players national team. By using a method of critical discourse analysis based on Teun van Dijks idea and with gender glasses, we analysed eight articles and two chronicles regarding each player.Our results show that Aftonbladet construct and reproduce gender and gender order by its different ways of portraying Lotta Schelin and Zlatan Ibrahimovic. Articles regarding Lotta Schelin tend to be more audience oriented, focus more on her and her teammates emotions and more often focus on things outside her profession as a footballer.

Bakgrund Venösa bensår drabbar oftast personer över 65 år. Befolkningen i Sverige lever allt längre, detta kommer antagligen leda till att fler kommer drabbas av venösa bensår. En etiologisk diagnos ställs av en läkare genom anamnes och en klinisk undersökning. Drygt hälften av alla bensår orsakas av venös insufficiens ofta beroende av försvagades kärl eller felande venklaffar. Syfte syftet med litteraturöversikten var att belysa sjuksköterskans omvårdnadsåtgärder som påverkar läkningen av venösa bensår hos äldre.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

The purpose of this study was to examine why adventure treatment is mainly directed towards young men and how that can be related to the construction of masculinity.Our questions were:- What were the social workers thoughts and images about masculinity?- Why did they think adventure treatment were suitable for young men and for what reasons?- How did the social workers describe their role as treatment providers?This study was a qualitative study that was based on six interviews as well as observations. We tried to find patterns and deviations in our empirical material. Then we connected them with previous research and theories. The social workers described the typical client as a competitive kind of person, interested in physical activities and with boyish manners.

TitelKöp med hjärtat!FörfattareLiza OlssonKursExamensarbete (kort master) i medie- och kommunikationsvetenskapTerminVårterminen 2013HandledareOrla VigsøSidantal, ord85 sidor 39 065 ordSyfteSyftet är att ta reda på hur Fairtrade Sverige presenterar sig självaMetodRetorisk analysMaterialTre annonser ur en reklamkampanj för Fairtrade Sverige, tre producentberättelser från FairtradeSveriges webbsida och tre intervjuer med tre Fairtrade ambassadörer. Totalt nio texter.HuvudresultatHuvudresultatet visar att Fairtrade Sverige som organisation inte vill stå i rampljuset utan väljer attkommunicera via produktmärkningen Fairtrade-märkt. De vill skapa uppmärksamhet kring märkningen och få konsumenter att bli medvetna om den och se den som ett alternativ. De vill dock inte tvinga konsumenterna att köpa Fairtrade-märkta varor utan organisationen förlitar sig på kundens egen moral och etik. Genom ambassadörerna (Fairtrade Fan Club) vill organisationeninspirera konsumenterna att göra ett etiskt val när de handlar.

The aim of the study was to a) examine what leader behaviors individual and team athletes prefer and b) examine what leader behaviors men and women prefer. A questionnaire (The Leadership Scale for Sports) was distributed to 168 individuals, from which 130 were included in the study. The data was analyzed in SPSS, in which a three-way and a two-way variance analysis were performed. The results showed that individual athletes preferred the behavior dimensions ?Training and instruction?, ?Positive feedback? and ?Democratic behavior? to a higher degree than did team athletes.

Syftet med studien är att belysa hur unga fotbollsspelande tjejer upplever sin idrott. - Vad vill unga fotbollstjejer att träningarna och verksamheten ska innehålla och hur ska den organiseras för att de ska upprätthålla sitt intresse och stanna kvar?- Vad är viktigt i ledarens agerande för att tjejerna ska trivas?Studien bygger på en kvalitativ metod och genomfördes med 17 tjejer i ett 14-års lag i fyra fokusgruppintervjuer.Resultatet visar att alla tjejer tycker att det roligaste med idrotten är att spela matcher och åka på cuper. De tycker att det är viktigt att vinna, men har de spelat bra och fått visa upp vad de lärt sig så kan de ta en förlust. Kompisarna är en viktig faktor och att ha roligt tillsammans är det som gör att de vill fortsätta att spela fotboll. De tycker att träningarna ska innehålla blandade övningar och att de även där får spela matcher i många olika varianter.

The modern arena as we know it today has its origins from about 100 years ago. Since then a lot of aspects have been changed and developed. Arenas built in the same age tend to have the same features and configurations and can therefore be categorized into different generations. Stockholm is represented in each generation but the fourth that constitutes arenas of the early 21st century. Besides that there has been several arena constructions built through the entire 20th century and now most recently in 2010s.The overall motive behind arena investments can be categorized into two types.

Background:Companies of today commonly search to gain competitive advantages throughout different forms of co-operation, one of which is referred to as Supply Chain Management. Although little research has been assigned to the topic of how to manage and control this type of relation, lately a growing number of academics has been arguing that ABC is an appropriate mean of controlling this type of relationships.Purpose:The purpose of this thesis is to investigate to what degree the ongoing debate on the use of ABC as a mean of control within SCM correspond to the present theories related to ABC and SCM respectively.Research method:The thesis takes it?s starting point within the literature, meaning that the empirical information consists of published articles in the ongoing debate. This information is put in relation to the original theories concerning both topics.Conclusions:The results shown in the thesis in some content agrees with the ongoing debate referring to the positive aspects that could result from using ABC as a mean of control within SCM. However the main result of the study is the discovery of a lack of discussion concerning the problems that implementing ABC within SCM might implicate, a fact that we believe contributes to the mainly positive view on using ABC within Supply Chain Management..

 This study is made, on behalf of Västerbottens Fotbollsförbund, with the purpose to investigate how the 2008 financial crisis have affected the sponsorship to the voluntary sports sector in the Västerbotten region, with focus on the womens elite football teams. The background of this study was to investigate the effect of the financial crisis to help the voluntary organizations in the future. The study was carried out with a qualitative approach as depth interviews with ten people representing both the voluntary organizations and the sponsoring companies, which one was a previous sponsor. To understand and interpret the result of the interviews we used models such as the stakeholder model, the A-ERIC model and a communication model for sponsorship from literature such as Donaldson and Preston (1995), Mitchell et. al.

Scientific studies show that good leadership is a key factor for group- and individual development. Studies have also shown that the contrary can curb talented individuals and/or cause stagnation, or even cause groups to halt their progression. This essay studies how leaders in musical and athletic environments look on their own leadership. In interviews, the leaders reflect upon experienced issues related to their profession, their views on difficulties in their leading role, as well as individual, and group development. This study also includes two observations, one in each field of profession.