Mergers between companies has become more and more common in Sweden and in the rest of the world with the motive to increase the competitive strength in the current markets and has an important role within organisational development of companies. When organisations merger there is not only buildings and objects that are put together but also their individual organisational structures, people, values and cultures. This can be a difficult process and can affect many people in how they think conscious as well as unconscious, feel and react.The purpose of this thesis is to gain a deeper understanding of how employees are affected following a merger when changes in the organisational culture come up, and how these changes are expressed.This thesis is delimited to investigate only one company, Skruf Snus AB and only focus on their business and employees in the region of Stockholm. The thesis contains a qualitative investigation with semi structured interviews that has been carried out with eight employees at Skruf Snus AB. The thesis is partly based on a model of Schein which describes the different levels in organisational culture and partly on some theories about reactions to change in relation to the integration between the employees following a merger.The results of the investigation indicate that with a merger the whole organisational culture is affected and therefore also the employees.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

This paper examines Systembolaget and Svenska Spel, two Swedish state-owned enterprises, both functioning as monopolies. Systembolaget is the state owned monopoly for marketing of alcoholic beverages. Svenska Spel is the state owned gaming operator. Svenska Spel's task is to provide citizens with gaming products. Both companies are expected to market their products and services while taking caution and minimize damages, but are also supposed to deliver various degrees of economic revenue.

Online dating and ?People nearby applications? (PNA) has become more popular in today?s society. With PNA you can easily find people who are nearby you that you can socialize with and maybe even meet. In this paper we study the mobile application Badoo and explore how it is used for dating in clubs in Stockholm through observations that we participated in. We also had a group interview with five Badoo users about their usage of the application.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

The attention on environmental issues has never been as huge as today. The climate is changing and more and more evidence suggest that the cause behind climate changes is an increase of carbondioxide into the atmosphere. The increase in turn is considerd to be an act of human activity. Therefore some companies have decided to become climate neutral and implement information technology in their business in order to reduce their emissions. This thesis has three aimes: to calculate a small company´s carbondioxide emissions, study whether or not information technology could help to reduce these emissions and furthermore find out why some companies decided to become climate neutral and describe the concept climate neutral.

The Pitted ware dwelling site Ajvide on the west coast of Gotland in the Baltic Sea is, because of its long continuity from the late Mesolithic to the middle of the Scandinavian Bronze Age, an interesting research object concerning Stone Age in the Baltic area. In this essay, a comparison between two activity areas on Ajvide have been carried out in the purpose of finding out what these areas may have been used for during the middle Neolithic.  It has been showed, through zooarchaeological analyses of animal bones, that the areas most likely are depositing sites for slaughters refuse and food debris. If it is a result of everyday or more ceremonial activities is left undetermined..

På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatägd butik.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

AbstractOne of the most common business models for agriculture is according to Lantbrukarnas Riksförbund (2010) that two or more agricultural companies merge and form a company together. To create strong owners and to be competitive there is a recognized need to create relationships between small firms according to Mazzarol , Mamouni Limnios and Reboud (2013). Oerleman and Assouline (2004) argues that it is possible to achieve success in agriculture by following certain strategic priorities.This paper examines why farmers choose to venture into collaboration and whether cooperation are linked to the strategies of the company. The paper also discusses the pros and cons of partnerships in agriculture. A qualitative comparative research design has been used to answer to the topics and we have interviewed respondents from four different agriculture companies, which have been active in some form of cooperation or collaboration.

This study will focus on the role of social services and their experiences regarding why youth become involved in criminal activities, as well as the preventive measures social services offer to address this issue. The paper employs the theories of territorial stigmatization, systems theory, and labeling theory (of deviant behavior). The study is based on a qualitative method. Semi-structured interviews were conducted with social workers who have experience working with youth involved in criminal activities or at risk of involvement. The results indicate that a lack of social cohesion can be a contributing factor to youth involvement in crime, and various factors can lead individuals to such situations.

China is one of the fastest growing markets of today and attracts billions of dollars in foreign direct investments. Swedish companies have not been late to follow and operate on the Chinese market driven by opportunities in sales, production, and sourcing. However, there has been limited research made on how and why Swedish companies extend their sourcing efforts in China. By combining research within the internationalization of export activities, concepts from global sourcing, and gathered empirical data from leading Swedish companies operating in China, the thesis develops a framework for analyzing the internationalization process of sourcing in China..

We live in a time where the influence of citizens is taking a larger role in the spatial planning. The Swedish laws, such as PBL, deals with matters of citizen participation which advocates that the youth should be included in the consultation circuit, but there is no directive given.  The report's purpose is to demonstrate methods for how to get the young people's influence included in the spatial planning, with a main focus on the ages between 13 and 21. On the base of literature and two case studies, the goal is to illustrate how to integrate young people through a meeting place in Jonkoping, Sweden. The report is structured along with an analysis based on the literature, two case studies from previous projects and discussions/interviews with young people from four selected areas in Jonkoping.  The case studies from Malmo and Gothenburg show how the cooperation between different participants can be organized during the planning and how to give the users a greater involvement. Based on literature and case studies, we carried out a field analysis of the four most segregated areas of Jonkoping; Osterangen, Oxnehaga, Ekhagen and Raslatt.

This Master Thesis discusses the development of bids for regulation power with consideration of change of discharge. The study was initiated by Vattenfall PD and is a limited part of a substantial development project at the same division. The background of the project is the new demands from SvK, which among other things includes more detailed regulation bids. As from the 1st of November 2008, the regulation bids are supposed to be calculated regarding each specific regulation object, something that is defined by SvK. These new demands changes Vattenfall?s conditions and will increase the need for detailed knowledge about available regulation power and costs for regulation.In this study a strategy for regulation bids was developed.