Our aim with this thesis was to closer study business intelligence to be able to present an overview of both the concept and the phenomenon. We have also developed a framework that show how business intelligence can be used effectively. We think that our framework can be of help to under-stand the areas which constitutes the core of business intelligence. We think that the framework we have developed is a good basis for the im-plementation of business intelligence in an organisation and that it also can be of help in the daily business intelligence work..

During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to promote themselves as attractive employers. To find a solution, many of the municipalities have started to work with fundamental values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental values, the employer's attractiveness and word-of-mouth. The results of the study are based on a survey with 1996 answers from employees in three different municipalities in Stockholm, Sweden.

The objective with the study was to evaluate what key persons at LFV Group (Luftfartsverket) think about-presented core values and their implementation within the company. Another objective of the study was to describe and compare the process of implementation of core values and how this affects organization culture at two selected reference companies. A qualitative method was applied in the form of semi-structured interviews with key persons at Luftfartsverket and the other reference companies.As the result a four-step program is proposed to describe the implementation process of core values: presentation, introduction, realization and follow-up. Within the implementation process it is possible to distinguish another process, which is based on core values, - introduction of new employees. The implementation of core values has contributed towards the development of the organizational culture as well as creating a successful company governed by core values..

How to motivate yourself to learn has always been an area of interest, gamification has become a way of capturing and enhancing ones motivation. But how should the learning applications be designded to maximize the users motivation? This paper adresses wether Yu-Kai Chous framework Octalysis, is applicable on learning applications. The study is conducted by using a modified set of heuristics that are applied to the evaluated applications to gather data that is then used to evaluate the framework. The paper concludes that the framework can be used to evaluate learning applications but it should be modified to improve the results.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

The recent decades have been characterised by a trend where the public sector's been inspired by several methods and strategies from the private sector. The public library is in this case no exception. In this context there are different perspectives on whether or not this will lead to a dramatic change of the role and values of the traditional public library. The aim of this master's thesis is to make a contribution to a deeper understanding of the ideological conflicts within the Swedish public library and its relation to the market. In the literature of library and information science I have identified two separate discourses representing two contradictory systems of meaning concerning this relation.

The main objective of the essay is to define the meaning of the termgovernance network on the basis of democratic values ? both normative andimperial - with the aim to analyse the prospects to develop an effective anddemocratic governance. Democratic values as well as civil participation,enlightenment, responsibility and approachability are discussed, but also moreeffectivness orientated values.It is clear from the presentation how normative and democracy models putdifferent values in focus, with the consequence that other values are played downor pushed aside. Compared to imperial research in partnership ? by definition atype of network arrangement - and with a starting point in democracy andefficiency, the networks are discussed as political formation.In what sense can the actual existing network arrangements meet and fulfil thedefined political values? As no straight forward answer exists, there is an ongoingconflict between the political demand for slowness and the effectiveness demandfor flexibility and mobility..

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

To me, competing in architecture has always been slightly odd and at the same time exiting. These competitions are one of few occasions were architecture is almost like art. The competition generates a variety of ideas and projects and these are often expressed in a more appetizing and artistic way than traditional architecture. It?s also an art to master the special circumstances and requirements of a competition.

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

The aim of this Master?s thesis is to examine the ideological currents that have influenced the swedish school system since the 1990's. The background of my interest is the lively debate in schools and media about the new School reform 2011. My hypothesis is that education in 2011 largely will be influenced by neoliberal and neoconservative values. The method I`ve used is discourse and ideology critique, which examines the relationship between rhetoric and power. These concepts are useful to explain the ideological change in different policy documents and in curricula, for example Lpf 94 and School 2001. The theoretical framework is based primarily on the neoliberal and the neoconservative agenda, which are two distinct political rationalities in the contemporary postmodern world.

Values, where an organization describes the attitude its members should have towards their work, are being used to a larger extent than before. The neoinstitutional theory describes organizations? attempts to create legitimacy through activities that are not really connected to their core activities. On the basis of the aforementioned theory this study examines to what extent employees and store managers at Clas Ohlson use and relate to the values of the organization in their everyday work. The study covers these individuals awareness of the impact of values in their work as well as the way they relate to values.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

A question that is asked far to seldom is what it means to be a good leader. The answer is not all that simple. It is a comlex and multi-faceted question that varies between the values and what ethical perspective you choose to have. As the title indicates, this essay has one particular ethical-theoretical perspective in focus, virtue ethics. According to the virtue ethics perspective a good political leader is a virtuous leader.

The overall aim of this study was to examine if there were any difference between two different upper secondary schools with regard to the schools' work with the basic values. Our supposition was that if there were differences between the schools basic values work then it could be observed that the school that works more with the basic values has also more students expressed as a percentage who leave the school with final grades within four years. We have chosen to work with the qualitative method and made group interviews as well as individual interviews with six persons. We came to the conclusion that one of the schools worked with the basic values continuously while the other school had the intention to do it but according to our interpretation the school didn't do it. It also appeared that one of the schools had more students who finished school with final grades. The result that we have got showed that there is a difference between these two schools in the basic values work and that the school that worked with this continuously has also bigger amount of students with final grades. During work on this study we discovered other issues that we hope someone else can answer in the future..