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660 Uppsatser om Competetive advantage - Sida 38 av 44
Kommunikation utan gränder? : en studie om problemen kring Göteborgs kulturkalas kommunikation till mångkulturella områden
Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then asked questions through structured interviews based on a questionnaire.
Hybridlandskap : nya möjligheter för offentliga platser i staden
This project explores how artificial landscapes as parks and squares above ground can save space by using the vertical voids in urban environments and how they can create spatial and social as well as ecological qualities and connections.
Hybrid landscapes are a phenomenon of current interest within the field of architecture and urbanism. Architecture as surface, where facades and roofs become possible to tread, is a relatively recent occurence that has over the past few years become an increasingly common sight in architectural magazines and on international architecture exhibitions. Many of my selected reference projects have often been associated with sensational contemporary design trends generated by advanced computer software. But the phenomenon is also a result of other different currents of change that exist within today?s society, such as densified cities with a lack of open space, which is also expressed in architecture.
Avloppsvattenbehandling med membranbioreaktor : En jämförande systemanalys avseende exergi, miljöpåverkan samt återföring av närsalter
In the pilot plant at Hammarby Sjöstad, Sjöstadsverket, several new methods are tested in order to achieve a good use of resources. When a new technique is considered it is often the performance of the technique itself, under given conditions, that is evaluated. However, in order to evaluate the overall function the whole picture is needed. With a system analysis it becomes possible to make a comparison where all the positive aspects are put up against the negative ones, for the technique itself as well as its requirements. In this way the influence that minor components have on an entire system can be considered.This report presents a system analysis of an anaerobic membrane reactor (MBR) with a VSEP-membrane (Vibratory Shear Enhanced Process).
Lantbrukaren som energiproducent : en fallstudie i energisatsningar inom lantbruket
The intrest and development of bioenergy and energy from renewable sources in Sweden has increased rapidly over the last few years. There are a whole lot of alternatives for those who would like to venture and invest in renewable energy production.
Production of renewable energy opens up many opportunities for forestry and farming to venture a new branch of production, on basis of the primary production. Several of the new energy sources grows on farmland or in the forest. The opportunities exist in the primary products, as well as in refining and reselling, in the value chain of energy.
The starting-point is the Farmer as an energyproducer. This master thesis studies the nature of farmer-own firms, who has invested in production of renewable energy.
Krav och önskemål på skogsbruksplanen : förbättringspotential med laserskanning
In 2009 The National Land Survey of Sweden, Lantmäteriet, commenced a project intended to provide a new digital elevation model (DEM) of Sweden. The method chosen for the project was airborne laser scanning (ALS). In addition to information about the land surface the project will also provide information about the forest, this as a by-product. This data can be used to estimate forest variables such as height and volume. The estimates are often more reliable than what is standard today.
This study is based on interviews with employees and members of the forest owner association Södra in southern Sweden.
A comparison of group housing and individual housing for dairy bulls kept for breeding
This study was conducted at VikingGenetics' bull breeding station in Falkenberg, Sweden. The bulls waiting for the results of their progeny testing at this station are either kept in group housing or individual housing. Since both of these housing systems have advantages and disadvantages, it was in the interest of VikingGenetics to know which of these housing systems is the best. The aim of this study was to investigate the welfare of the bulls in these two housing systems through behavioural observations and the use of activity monitors. In the preparations for the study 16 bulls, 8 in each housing system, were chosen.
Demokrati, diktatur eller demokratur? : En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.
Kriskommunikationsstrategi och varumärke : En fallstudie av svenska Röda Korset genom dialogisk analys
Title: Crisis communication strategy and brand ? A case study of Swedish Red Crossthrough dialog analysisAuthor: Anneli SaarelaPresented: 01.06.2010Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and brand reputation. The purpose of this essay is to study the dialog regarding the crisis of remunerations with the Swedish Red Cross and how the organisation responds to the criticism. An identification and analysis of the discourse regarding the brand are also included in the study. Part of the empirical material will also be used in relation to Situational Crisis Communication Theory (SCCT).
Strategier på en dynamisk marknad - en analys av skånska gardencenters och handelsträdgårdar :
Garden center and market gardens are a growing trade, undergoing great changes with new
actors and purchasing habits. The interest in gardens and plants is steadily increasing, official
statistics show an increase of garden plants and flower consumption, of an annual 3 per cent.
Garden centers and market gardens are in great need of development to be able to tackle the
prevailing competition, and maintain a steady growth. Many companies are heading for a
generation shift and are founding it difficult to find and employ younger managers. The aim
of this report is to examine different strategies of garden centers and market gardens through
the manager/ owner?s views and opinions about competition, growth and success.
Trädgårdsergonomi : om konsten att undvika de vanligaste riskfaktorerna för hälsan i små trädgårdsföretag med krukodling
This paper is based on a literature review and interviews made with managers in small-scale nurseries for pot plant production. The review helped to identify the worst occupational hazards in pot plant production. The interviews provided a way to investigate how the nurseries act so as to avoid the worst hazards and what they do to even out work intensive periods during the season in order to get a more even distribution of work over the year.
According to available statistics problems with back and shoulders are the most common of the physical disorders and the risk for occupational accidents are high for greenhouse workers. Most of the occupational injuries are connected to musculoskeletal problems. The handling of material is often manual and involves frequent lifting and carrying of heavy loads, the strenuous work postures and static muscular tensions these repetitive tasks are associated with causes straining and overloading.
Organisationsprocesser på hotell i Sverige : En jämförande studie mellan nyöppnad och löpande verksamhet
Sweden?s tourism increases and new hotel opens. Since 1978 to 2011, the hotel rooms in Sweden doubled. International congresses, sports- and artistic events are a few examples of what affects the hotel industry. Sweden is seen as an attractive destination and future forecast looks to have a positive trend.
Sekundärnät för lågtempererad fjärrvärme
Lower energy use in buildings is a result of increasingly stringent energy requirements across Europe. When conventional district heating technology is used in areas with low energy consumption heatlosses do not fall even though the amount of energy delivered is reduced. This reduces income for thedistrict heating company. To maintain their economic viability the district heating companies? majorchallenge is to implement new solutions that minimize heat loss.
Behöver du företag på sociala medier eller behöver företagen dig? : En studie om kunders behov av företag på sociala medier och påverkan på relationer
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.
Miljöcertifiering som ett verktyg för hållbart företagande ? En fallstudie av hur ett företags intressenter värderar en BREEAM-certifiering
Nyckelord: Miljöledningssystem, miljöcertifiering, BREEAM, värdeskapande, konkurrensfördelar, legitimitet, organisatoriska förutsättningar, positionering Bakgrund: Idag råder inga tvivel huruvida om företag ska arbeta med hållbarhetsfrågor utan snarare hur. Miljöledning och certifiering är verktyg i hållbarhetsarbetet som tvingar företag att tänka långsiktigt och samverkande. Kjellgren Kaminsky Architecture har målsättningen att miljöcertifiera sig enligt standarden BREEAM. Företaget hoppas kunna öka intresset för dessa frågor i branschen i och med certifieringen. Syfte: Syftet med uppsatsen är att undersöka hur Kjellgren Kaminskys intressenter värdesätter en miljöcertifiering enligt standarden BREEAM.
Fjärrvärme, vad annars? : Fjärrvärme och dess alternativ
AbstractBackgroundThe Swedish district heat market of today is a subject being discussed regarding the reasonableness of the heat district supplier?s price settings. The issue is currently on a government level where a new investigation is being executed at the time of writing. Many real estate owners are growing tired of the situation where the heat district suppliers are taking advantage of their monopoly position, thus feeling that the price of district heating has been increasing far too much for many years. The market can be described as a natural monopoly because the real estate owner has no possibility to choose another supplier if they are unsatisfied with the present.