The companies of today figures on a hardly competitive market. This makes it necessary for the Company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented Company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the Company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a Company which is currently striving to develop a customer oriented Company culture.

The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the Company?s line extension were new trends on the market and that the Company had unexploited recourses to make use of.

The harmonization within EC Company Law has been relativley successful. Despite its relative success; important differences still remains in European Company law.The freedom of establishment itself, and the ECJ?s interpretation of the freedom provides European companies with a substantial cross-border mobility. As a consequence of this mobility, together with the differences in national legislation; mandatory rules in Company law can be easily evaded. A typical example of this is that a Swedish enterprise, by running their business through a British private limited Company, can escape the Swedish legislation on capital contributions when forming a Company with limited liability for its members.

This essay contains material of how the competence maintenance works on a chosen Company and how a web based tool developed for its use can help companies with competence insur-ance. As competence maintenance is a major factor to have a long term profit it´s necessary to be aware of the Company?s future needs in the competence sector. This essay describes the Company?s competence maintenance occupation needs taken from internal documents; it also identifies the need for competence maintenance and presents multiple areas of possible im-provements.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

Background: A large number of companies works as a link between manufacturers and final users. These companies buys and stores goods to be able to deliver when a need comes up later in the chain. The storage could have a negative effect on profitability and therefore places great demands on the management control systems. ABC as a method has been used with some success in manufacturing for over ten years. In wholesale companies the method is not frequently used.

This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing Company H&M and the active visitors on the Company page in the social network. The subject of social interaction in social media is an interesting field to study due to its vast range, the largely amount of people involved and it is of interest to see how the Company and customers interact. The purpose of the essay was to study the interaction between the Company and visitors. The statement of the problem is divided into four questions which is processing a deeper analysis of how the Company page is used.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

The harmonization within EC Company Law has been relativley successful. Despite its relative success; important differences still remains in European Company law.The freedom of establishment itself, and the ECJ?s interpretation of the freedom provides European companies with a substantial cross-border mobility. As a consequence of this mobility, together with the differences in national legislation; mandatory rules in Company law can be easily evaded. A typical example of this is that a Swedish enterprise, by running their business through a British private limited Company, can escape the Swedish legislation on capital contributions when forming a Company with limited liability for its members.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

In this essay the authors are trying to level the success in the IT-Company Apple?s market communication. The problem investigated is if the Company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the Company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong Company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the Company can make sure that the stores are steered in the direction that the Company wants them to be steered in, and also that they follow the positioning-concept. The Company can also devote its efforts to working with its core value, which is service.