Are different ways of life possible in a world that increasingly becomes "Westernized" or globalized? This study examines and analyzes the diverse and complex way of life that includes socioeconomical nomadism as the Irish Traveller community are availing themselves of on the island of Ireland. In a broader perspective the study of the Travellers is put in context to how modern society emerged, and what characterizes the contemporary western societies. This is to understand the way Travellers nomadic lifestyle has been constrained and how the interrelationship between the dominant society and the extended family group constituting Travellers social composition has affected their livelihoods. Their social role is considered from two identification points ? home and work.Nomadism as a phenomenon, its history, expression and possible motives are being described in this work.

The aim of our study is to explore social workers view on the importance of clothing. We want to know how and if social worker reflects on the importance of their clothing and how it may affect their clients. Dresses social workers differently due to different work situations? Play client`s clothes any role in the social welfare officers? Can client`s clothing affect the assessment of their problem?The study is based on a qualitative method. The data consists of two focus group interviews with four social workers in each group, containing three women and one man in each focusgroup, with a total of eight informants.The results of our study indicate that the clothes are important in meeting with clients and especially as to help create a relationship with the client.

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

The role of small businesses is fundamentally important for the economic development in countries. Within this context, business incubation is used as an entrepreneurship development instrument to promote and support new firms in the early stage of their existence. However, research in the field tends to disregard the perspectives of incubatee entrepreneurs. The performed investigation is based on interviews with entrepreneurs from two different business incubators at Swedish universities. This study uses a Situated Learning Theory (SLT) as a theoretical framework, to examine the entrepreneur's experience of the learning environment in a business incubator.

Background: Today, It?s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear definition of the CSR concept is difficult to find, more than 37 different definitions has been identified.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

Over the past two decades, trends of integration processes in terms of citizens of different ethnicities, different gender and different sexual belongings, etc. has grown thanks to debates and new legislations. A marginalized and discriminated group in society such as women, immigrants, homosexuals, transsexuals and people with disabilities during this time has gained momentum in the community. The curiosity over whether these developments have changed our attitudes and values to the world around us, and if so how, is the reason for this master's thesis in disability studies.The Swedish development forms the basis for my belief on a younger generation of people who would be more tolerant than previous generations, in terms of what is considered to belong to the norm in our society, or not. The purpose of this study is therefore to increase knowledge about what beliefs young people today have about people with disabilities.

AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.

Social housing in Northern Europe and the importance of social and political consideration in planning. Focus of the essay lies on the "burning suburbs" of France, based on literature studies combined with a study visit to Les Minguettes outside of Lyon..

The purpose of this paper is to analyze and map out the cyber culture of the Internet and its all users, identity, design theories and services. How people communicate and how they build up their identities are some of the baselines. I will also discuss the important aspects of Interaction design and how this can be used in a Community for digital storytelling. The Internet, or new media, was founded in the 60?s by some great philosophers (McLuhan, Rheingold, Lambert and more). With influence from their books I will discuss and analyze what kind of media the Internet is and how it can be seen as extensions to our senses, as McLuhan claims.

The purpose of this study was to examine how youth useFacebook and how Facebook perceives construct their own identity. Anotherquestion was if the construction of the self-identity is different between thegenders.The study is based on empirical material that has been collected by usingquestionnaires. The questionnaire was handed out in three different classes in3rd grade in secondary school in southern Sweden. The analysis in this studywas based on two different kinds of theories, Erving Goffman?s social theory ofdramaturgical analysis and stigma and Yvonne Hirdman?s gender studies.

Sustainability issues have become increasingly high-profile and important in recent decades. In addition, quality issues have come to play a central role in corporate marketing, strategy and management. The word quality can be defined differently in different contexts. This paper focuses on the concept of quality, based on the Total Quality Management perspective, which in Swedish has come to be known as Offensiv kvalitetsutveckling. Offensiv kvalitetsutveckling has been described as a theoretical framework in which an organization continually strives to meet and preferably exceed customer needs and expectations at the lowest cost through continuous improvement, and in which all members of the organization are committed and focused on the organisation's processes. The purpose of this study was twofold. First, to clarify the applicability of the theoretical model Offensiv kvalitetsutveckling as a theoretical explanatory model. Second, to explore how Max Hamburgerrestauranger AB performs according to the values in Offensiv kvalitetsutveckling. A multiple case study was conducted in order to explore these topics. The results showed that Max Hamburgerrestauranger AB is working in a dedicated and value-driven manner, aligned with the values ??that form the basis for Offensiv kvalitetsutveckling. The results also showed that the model for Offensiv kvalitetsutveckling could serve well as a theoretical explanatory model, but that the model would benefit from being developed, enriched or integrated with other models.

Information och reklam finns överallt, på TV, radio, tidningar, och nu senast stripade på tunnelbanevagnar, vilket gör att reklamen får det svårare att tränga igenom det allt tätare mediebruset. Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis är att skapa ett intresse för produkten eller tjänsten och att öka försäljningen, men hur skapas detta genom ett evenemang? Detta tar oss in på syftet med studien, där vi vill belysa och klargöra vad Event Marketing är för något och hur det används i syftet att skapa relationer och öka försäljningen hos företag. Event Marketing är ett outforskat område, informationen, fick vi från de intervjuer som gjordes på två eventbyråer och en mediaförmedlare för att skapa en djupare förståelse.

Denna uppsats kommer att ta upp teorier och olika lösningar för hur en utvecklare för en webbplats kan gå till väga för att skapa en community för webben av olika slag. För att få reda på hur de olika momenten och problemen kan lösas så har en fullständig community utvecklats. Denna community har som profilering att rikta sig mot högskolestuderande på Växjö universitet.Webbplatsen i fråga har varit under utveckling sedan hösten 2003 och blev officiell för första gången under februari månad 2004. Därefter började medlemmarna registrera sig, och fram till sommaren 2004 var det strax över 600 som registrerat sig på sidan. Under hösten 2004 så beslutade utvecklaren sig för att skapa en ny version av sidan efter att den första lagts ner under sommaren strax innan på grund av komplikationer med serverleverantören.Den nya versionen började utvecklas och såg sedan dagens ljus under februari månad 2005.

Urban densification as a planning strategy is of interest in the planning context of today. It is also seen as a part of the sustainable development. Urban densification as a concept is commonly used in the discussion of a sustainable development. Thus, the question about urban densification is an important challenge in the current planning context. A deeper understanding of the process which urban densification has developed from is necessary, since planners then will be more able to manage this challenge.