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22055 Uppsatser om Community-Based Social Marketing - Sida 47 av 1471
Social slutenhet i öppna landskap : En studie om fysiska och sociala gränsdragningar i det urbana
I en tid där allt fler människor bosätter sig i städer har syftet med denna studie varit att undersöka människors gränsdragningar i det urbana och framför allt vilka gränsteknologier som omgärdar det egna bostadsområdet. För att besvara studiens frågeställningar har Charles Tillys (2004) teori om beständig ojämlikhet och Richard Sennetts (2008) teori om sökandet efter gemenskap i den moderna staden varit givande utgångspunkter. Det fall som studerats är Täby kommun norr om Stockholm och i ett vidare syfte har gränsdragningar i kommunen med hjälp av Blakely & Snyders (1997) teori om Gated Communities jämförts med inhägnade bostadsområdens fysiska murar. Genomförandet har utgjorts av kvalitativa samtalsintervjuer i kombination med en observation på plats vilket lett fram till resultatet att det finns både enande och åtskiljande faktorer som omgärdar Täby. Fysiska gränser har visat sig vara det geografiska avståndet och upplåtelseformer och socialt har viljan av att bo nära familjen visat sig vara en stark faktor till att sociala flyttmönster både skapas och upprätthålls.
Manlighet - skämt eller allvar? : humor som redskap i mäns förhandlingar om mansrollen
This in an essay concerning the use of humor in male communication. Primarily, I have focused on studying how jokes can be used as a sanction for the training of members in a (male) group. I have found great inspiration in Goffman?s thoughts on a social face and the use of humor to protect this perceived face.Initially I started to reflect on men?s reluctance to discuss masculinity and their thoughts about the meaning of being a man. Every time I tried to hold a serious conversation, my male friends made a joke out of it.
Statusuppdateringar på Facebook : Förhållningssätt och vanor hos användare
A common form of communication within Facebook is the communication between users via status updates. If you write a status update all your friends have the opportunity to read and to respond to the update. The overall issue of this survey is: how are Facebook users to commu- nicate with status updates? The survey aims to gain insight and greater understanding of communication patterns and user awareness of social contexts when they write status updates. The study will act as an attempt to understand a small part of a complex interaction taking place in a social situation.
Efterinjektering i Hallandsåstunneln. Analys av data från efterinjektering med cement och silica sol i den oinklädda delen av tunneln.
Social housing in Northern Europe and the importance of social and political consideration in planning. Focus of the essay lies on the "burning suburbs" of France, based on literature studies combined with a study visit to Les Minguettes outside of Lyon..
"Ibland undrar man ju vad de tänker med, de som sitter där uppe" : En kvalitativ studie om brukarmedverkan inom hemtjänsten
This qualitative study examines the participation that older people have in their own home care by exploring experiences of care workers. We will investigate to see if there are limitations due to financial implications in the sector. Modern day care of the elderly in Sweden is facing increasing pressures to both show cost savings whilst maintaining the same levels of service within the community. It is becoming more essential for older people to participate in their own care for the sake of their health and well-being. The method that we used for data collection was qualitative interviews.
Etnisk boendesegregation i Södertälje- En kvalitativ studie om erfarenheter av att bo i Ronna
The purpose of this paper is to investigate segregation from an accommodation perspective. The essay questions how the residents of Ronna feel about their neighborhood and what they think of other people's views of their area. Our purpose is to conduct a qualitative study of whether or not individuals experience residential segregation in Ronna. The essay is based on qualitative interviews, which were conducted with five people who have lived in Ronna for at least five years and who define themselves as Assyrians/Syrians.To analyze our empirical data, we have used two theoretical perspectives. One by Westin and Elias & Scotson, which is the theory about social groups - established and outsiders.
Låt mig leva så länge jag lever! : En observationsstudie om hur samvaron fungerar på äldreboenden i Sverige
The aim of this observational study was to see how social interaction works in nursing homesdayroom. The focus was to study the staff and the residents during lunch, afternoon coffee,and during the eventual common activity. The observation persons were passive and they didnot communicate with either staff nor with the residents. The theoretical framework usedwas Georetrendens theory, KASAM and Communication theory. The results showedthat social interaction in the dayroom of the nursing home is rarely spontaneous, but mustinstead be planned by the staff.
Social kompetens : -inte bara att varatrevlig och snäll
AbstractMy study is based on that I think there is a problem at the Handicraft program for hairdressers where I currently work as a hairdresser teacher. I believe that there are clear objectives and a wide range of courses focusing in craft knowledge, but the social competence goals are unclear and there are no courses on the subject. Since I have 13 years hairdressing experience and know roughly what it requires, I wonder where and how the teaching of social skills is performed at the Handicraft program for hairdressersThe purpose of this study is therefore to find out how some of my colleagues perceive the teaching of social skills. The issues I have focused on are what these teachers believe that social skills are, how they perceive their teaching of it and when they believe that teaching really should be. There is not much literature on this subject because it is a relatively unexplored area. I have therefore concentrated on literature dealing with social skills in general, and theses and essays dealing with the quality of hairdressing education. I have chosen to make a qualitative interview study. The objectives related to social skills can be incorporated in the teaching of many subjects; I chose to interview two core-subject teachers and four vocational teachers. The interviews have been based on respondents' own interpretations of social skills. They have been individual interviews of about 30 minutes. My results show that most teachers believe that social competence is about a good meeting between people and to coping with different situations in a good way.
Är rättvisemärkt värdeskapande? : en kvantitativ undersökning ur ett studentperspektiv
Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products.
Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.
Vadstena - Plats och identitet : Hur utanförskap och inifrånperspektiv artikuleras, och därmed konstruerar en identitet och ett lokalsamhälle.
This essay is about a little community in Sweden where the identity as a citizen of Vadstena expresses itself in different ways, whether the individual has immigrated or has been living there for generations. It is also about those processes and structures creating an experienced alienation and an equally strong expressive perspective from within. How does the social construct appear to those who want to be integrated, and for those who are supposed to integrate the immigrants?.
Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.
Samverkan mellan socialtjänst och polis, när ett barn misstänks för ett brott : - En kvalitativ studie, ur ett myndighetsperspektiv
The purpose of our study is to see how the interaction between the social services and police work when a child under 15 years is suspected of crimes.What happens to the child from an agency perspective? How is the experience for the child and how do they get their voices heard? How is the professional perspective for a child when a child is suspected of a crime? What do the various authorities for short-term and long-term measures for the child?We have chosen to do a qualitative study using semi-structured interviews. The study includes six interviews with two police officers, three field secretaries and a social worker in two different municipalities. A medium sized municipality, and a larger community.The people we interviewed think differently about collaboration. The municipality have different workforms.
Tala eller tiga - En kvalitativ studie om självupplevelser av medierapportering
The primary purpose of this essay is to study and describe what student?s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal interviews. The material has been analysed by condensed meaning units and three themes have been used, the media coverage of social work, the relationship between social workers and media and the influence media coverage has on the students.The results given from these interviews show that the majority of the interviewed group considers the media coverage of social work as negative.
Tro det om du vill, men relevant är det - Hur företag inom handel använder Event Marketing
Företag inom handel är underrepresenterade i litteratur kring Event Marketing. Kommunikationsverktyget som erbjuder interaktion tilltalar dagens upplevelsesökande konsumenter. Event Marketing som verktyg är i sin tur underrepresenterat inom Brand Management. På grund av Event Marketings aktualitet i dagens samhälle borde det teoretiska gapet studeras. Uppsatsens syfte var således att undersöka hur företag inom handel använder Event Marketing för att framhålla och stärka sitt varumärke, detta med hjälp av följande frågeställningar: Hur motiverar företag inom handel användande av EM? Hur arbetar företag inom handel med att säkerställa att EM får en positiv inverkan på varumärket? Vilka särdrag kan identifieras, inom användandet av EM, för företag inom handel? Undersökningen genomfördes med ett arbetssätt liknande det abduktiva genom öppna kvalitativa intervjuer med tre företag inom handel samt tre eventbyråer.
Vattenkraft i Sverige : -Kartläggning kring miljöpåverkan, styrmedel och metoder på uppdrag av Statkraft Sverige AB
This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.