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22055 Uppsatser om Community-Based Social Marketing - Sida 40 av 1471

Grundskoleelevers samlärande och undervisningen i informationssökning

Education in information seeking is often traditional and focused on technology. When it comes to this sort of education, research proves it is unusual to pay attention to the interaction between students. My intention has been to examine if it is possible to pay attention to the interaction between students, in order to create more and better situations of learning. The issues in this work are about describing the students? interaction.

Bilden av den ostyrige ynglingen i media: en stereotyp?

The purpose of this study was to examine how a local newspaper, Landskrona Posten, describes the youth that commit crimes. More specifically the aim was to see what kind of discourse the newspaper had about the young criminal and to see if that picture could create and confirm stereotypes. The theory and method used in the study is a discourse analysis. The study was based on nearly seventy articles that were published in Landskrona Posten in 2006. Three items were identified in the newspaper's description of the youth.

Offer eller förövare? En kvalitativ studie om föreställningar inom socialtjänsten om män som utsätts för våld i nära relation

The aim of this study was to examine the perceptions within social services regarding men who are victims of domestic violence based on how gender, sexuality, masculinity and victimhood was constructed in the social workers' statements. Eight qualitative interviews were conducted with nine social workers who work within the social services and meet people who are victims of domestic violence. A social constructionist scientific approach has permeated the study and theories of gender, heteronormativity, masculinity and the ideal victim has served as the study?s theoretical views. The results of the study showed that some of the social workers ascribed men specific characteristics such as strength and fearlessness.

Familjevård, Kultur och Etnicitet: rekryteringsprocessen ur ett kulturellt och etniskt perspektiv

Children are said to be the future of our society. Hence, how we take care of our children is a cause of concern. This is evident in much of the social work that is carried out in Sweden. One of the times when we find children to be the most vulnerable is when they, for different reasons, are separated from their biological families and placed in foster care. Based on the fact that Sweden over the last century has experienced an increased immigration intake we wanted to take a closer look on how this change of the population dynamics has influenced foster care in the country.

Barnperspektivet inom socialtjänsten

Author: Martina Holgersson och Pranvera VishajSupervisor: Matts MosessonTitle: ?A study about how Social Services understand and put child perspective into practice?The purpose of this study is to describe and understand how the child perspective is perceived and put into practice by the Social Services. Our questions were: ?How is the child perspective perceived by the Social Services?? and ?In what way is the child perspective put into practice in the Social Services? work?? Our approach to knowledge is based on the hermeneutic tradition of knowledge. The essay rests upon semi-structured interviews with ten Social Services? workers.

En djupdykning i reklamundvikelse

This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

Welcome to Stockholm? : En studie om destinationsmarknadsföring och exportmognad

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Relationers påverkan på destinationsvarumärken : En fallstudie av två destinationers turismnätverk

The purpose with our study is to create an understanding of how tourism stakeholders within a tourism network can affect a Destination Marketing/Management Organization?s (DMO?s) work with the destination branding process. To fulfill this purpose we have clarified different relationships that can influence the DMO?s place marketing. In order to limit our study we have chosen to focus on two Swedish destinations, Öland and Norrköping, and their DMO?s.

Språk och integration

Abstract In general, language is the key to the community, to self-sufficiency and independence. Being able to speak the Swedish language is a part of the community integration. Integration also has a practical aspect that includes everyday life and affects one's opportunities in the labor market. Therefore, we have selected in this paper to focus on the language and integration but inevitably we will also discuss the education you need on the labor market. The purpose of this study is to describe how the staffs at the Language Café Nobel works for an increased integration in Malmo, and examine the significance of Language Café Nobel have for their participants.

Hedersrelaterad problematik : Fyra socialarbetares och en politikers syn på ungdomar som utsätts för he­­dersrelaterat våld och förtryck

The purpose of this study was to conduct a qualitative study with a case study research design, where we studied social workers and politicians view on honor-related problems of underage girls and boys in the age 13-17. We need knowledge about honor related violence and oppression in the political community and social services to work with honor-related problems. Political decisions affect how social work is developed around the honor problem; therefore, it is also important to highlight this direction for the work. It requires a knowledge complement of honor-related problems not to risk exposing the child to further risk from the family (Hedersförtryck, 2009). This is to live up to, for example the law of Social Services, school law and Human Rights (Hussein & Kinuka-Svedberg, 2010).

Anonyma Alkoholister : Vilken inverkan självhjälpsgruppen har på gruppdeltagarnas välbefinnande

AbstractWe are interested in group meetings of the self-help group Alcoholic Anonymous and the emotional energy created therein. We examine which impact self-help group AA has on its group participants regarding: group meetings, dealing with alcoholism and identity. Group membership has great value for individuals; it provides social identity and possibility to self-value. Previous research shows that group members of self-help groups who have been sober for a period of time experience higher self-esteem and less anxiety compared to non-members. Our thesis is based on a hermeneutic approach.

"Det han gjorde sedan har ingen någonsin upplevt" : En studie av framing inom lokal sportjournalistik

This study aims to gain greater knowledge about the use of framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it?s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team?s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles.

You play, we?ll watch ? a study about e-sport consumption and community

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

Mellan klass och kön : En analys av det socialdemokratiska kvinnofo?rbundets aktionsprogram 1972 - 1993

The aim of this thesis is to analyse the conceptualisation of the social relations of class and gender within the Social Democratic Women?s Association during the period 1972 ? 1993, on the basis of their programmes for action. The analysis of the concepts is based on an ideology critical study focusing on the manifest ideology.The study is based upon the theoretical concepts of class and gender,  The class analysis is based upon the broadened concepts of class by Erik Olin Wright and Ira Katznelson. The gender analysis is mainly based upon a Marxist understanding and a critical point of view of Marxism and feminism in the context of patriarchy and capitalism.The period of the study is where the social democracy is challenged, both by radical socialism and feminist ideology and the economic crisis during the 1980?s, as well as the possible threat of an organised women?s party in Sweden.

Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. We also aim to research what our respondents believe will be the outcomes of marketing on nonprofit organizations in the future. For this essay we have chosen a qualitative method which consists of six interviews with respondents whom have different knowledge and experiences of the non- profit sector. We chose this method to be able to view our main subject from different aspects and through the interviews also form a more profound picture of the non- profit sector and also, finally, se what the respondents think about the issue.

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