The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Prosody can be characterized as the rhythm and the melody of speech. Prosodic features convey emotions, thoughts and geographic origins of each individual. Spoken language without prosody would be monotonous, without variations in loudness and rate. Children with cochlear implants perceive speech in a different way than children with normal hearing. Consequently the speech produced by a child with cochlear implants may sound different.The purpose of this study was to examine prosodic skills in Swedish children with cochlear implants and to compare them with the prosodic skills in Swedish children with normal hearing.

BackgroundThe opportunity for cochlear implantation has now extended beyond children who are only deaf or hard of hearing. Children who are deaf blind from birth or early in life are receiving implants, but very limited research has been done for this population, and this raises important issues. AimThe aim of this study was to estimate the prevalence of hearing and vision impairment or deaf blindness in children with Cochlear Implants in Sweden and to investigate the diagnoses issues among these groups of subjects. Material and MethodSubjects with an age between 1-18 years were ascertained through multiple sources and almost complete ascertainment was achieved.ResultsA total of 77 subjects with a referring diagnosis of combined hearing and vision disorder or deaf blindness were ascertained. Out of those, 30 subjects were excluded.

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

The purpose with this study was to systematically examine scientific studies of audiologic group rehabilitation. The definition of audiological rehabilitation was explored, different variables that influence the result and how the outcome measures should be done and its relationship with the goals of audiologic rehabilitation. The method used was a literature study. Pubmed and Cinahl were used for the search of literature. Some articles were searched from scientific studies reference lists and also advice from the supervisor.The result from the different studies shows that the effect of rehabilitation varies as there are many aspects that have an affect on the outcome measure.

Background:When the patient is critically ill the family is in a vulnerable position. The nurse's role is to support and help the family to find meaning in the difficult situation and to provide realistic hope. Balancing between the patient's and the family's needs is difficult. Knowledge about how nurses experience difficulties in the interaction with family is required in order to grant good care too critically ill patients and their family-members.Aim:To describe nurses' perceived difficulties in the interaction with family-members of critically ill patients.Method:The study is a qualitative literature-based study based on qualitative research. Results: The analysis resulted in four main themes; difficult disunion, environmental constraints, interpersonal difficulties and communicative difficulties.

AbstractThis text deals with one of the preschool everyday routine chores, and the phenomenon I have chosen to investigate is the hallway situation. The purpose of the study was to see if the hallway situation offers good communicative interactions between children and teachers, and investigate if the teachers use special strategies to make the hallway situation work. The method of this study was survey, qualitative interviews and observations. The three methods have deliberately been selected to best suite and reply to the different issues.Today?s groups of children in preschool are very big, and some of the preschools are not adapted to these large groups of children that we have today.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

 This degree project deals with an Android application that has been made available to Kristianstad Student Union. The main objective of this work was to create a communicative simplicity between students and Kristianstad Student Union at Kristianstad University. The second objective was to try and make the application entertaining, based on interviews with users..

The purpose of this thesis was to investigate the implications and challenges of intercultural communication. An in-depth study was performed of the perspectives from people who work within an international organization. How they experience cultural differences and how they handle them, in particular when it comes to communication. Also, their perceptions of communicative competence were explored. The study was carried out at Svalorna India Bangladesh, at the Swedish office in Lund.

Title: When municipalities are keeping upAuthors: Hansson Käll, Ida; Jonasson, MikaelaTutor: Waks, CarolineCourse: Bachelor thesis, 15hp, Department of Business Studies, HT 2010Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. Swedish municipalities have began to use social media in their daily communication with the environment, but a problem has been raised about how public organizations should organize their social media when formal guidelines from the government are missing.Objective: The objective of this thesis is to examine how eight Swedish municipalities have organized their use of social media due to the lack of official guidance from the government, and also what difficulties that have occurred during this process.Method: The method used is qualitative with data collected through interviews with one respondent from each municipality.Results: The result show that the organizational solutions varies through each municipality but also the choice of social media. It has been important for municipalities to have someone in charge of the new communication tool since social media is a fast and communicative channel. Seven out of eight municipalities have already developed or are in process of developing their own formal guidelines on how to use social media.

This study is about the use of textbooks in teaching English as a second language and about teachers? attitudes and opinions of using textbooks during lessons. The aim of the study is to receive a deeper understanding of the use of textbooks in English teaching and to learn about why teachers choose whether to use the textbook approach or not. The study contains an analysis of the textbooks the teachers in our study used. The analysis shows the actual content and the types of texts together with the design and the structure of the textbooks.

The study emanates from the national quality registry for persons with severe and profound hearing impairment. The aim was to examine possible differences between signing deaf and adults with acquired severe hearing loss, with reference to self-assessed problems, how the hearing loss influences daily life.In total 234 adults aged 30-90 years were included (128 women, 106 men). In the registry, there are background variables and questions that the patients have answered. The results, indicated on a visual analogue scale (VAS) from 0-100, from a question ?To which extent does your hearing loss at present influence your life?? were analysed.The study was performed by pooling the results of VAS and dividing the patients into signing deaf and those with acquired severe hearing loss, and in age groups 30-60 and 61-90 years.

SammanfattningSpråket och hur vi kommunicerar med varandra intresserar mig mycket och det är därför som jag har skrivit denna uppsats.En av lärarens främsta uppgifter på de lägre stadierna i grundskolan är att ge eleverna verktygen för att hitta ett fungerande skriftspråk och att ?knäcka läskoden? som professor Ingvar Lundberg säger. Men hur går det då för de elever som har problem med sin språkutveckling? Hur ser andra lärare på problematiken? Är en dålig språkutveckling en avgörande faktor för att barns läsinlärning inte fortskrider som förväntat? Tas det hänsyn i dagens skola till barn med språkstörning? Genom en intervjuundersökning, vill jag undersöka hur erfarna lärare uppfattar problematiken.Då språket är av yttersta betydelse för människans tänkande, lärande och kommunikation vill jag med den här uppsatsen ta reda på lärares och specialpedagogers uppfattningar om fenomenet ?språkstörning? och även dess inverkan på inlärningen av t.ex. läsning och skrivning.Jag har i min undersökning bland erfarna lärare funnit att de är mycket lösningsinriktade och ägnar sig i mycket hög grad åt att åtgärda problemet istället för att hitta orsakerna till en språkstörning.Vidare kan man säga att en språkstörning först och främst får stora konsekvenser för barnet.

I föreliggande studie undersöktes kommunikativa resurser i samtal mellan tre personer med afasi och deras respektive logoped/anhörig. Syftet var att identifiera och analysera resurser som samtalsdeltagarna gemensamt använde för att uppnå intersubjektivitet. Vidare undersöktes om det, utifrån vem personen med afasi samtalade med, fanns någon inverkan på hur de kommunikativa resurserna användes. Sex dyader spelades in och samtalsanalys användes för att studera materialet. Samtalsämnen valdes fritt av samtalsdeltagarna.