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4819 Uppsatser om Communication models - Sida 47 av 322

Affärsmodeller och Strategier i Apples Appstore

Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.

Green Market Communication - Advertising and communication agencies insight in client companies and views and values on environmental issues.

Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på konsumentmarknaden verkligen är miljömässigt värdeskapande för de parter som ingår i utbytesprocessen. Studien bygger på kvalitativa samtalsintervjuer med personer på åtta olika kommunikationsbyråer i Sverige. Studien redogör för byråernas insyn i kundföretagen och de intervjuades åsikter och värdegrund i miljöfrågor. Byråerna har överlag interaktiva och långvariga kundrelationer som både säkerställer en god insyn i det beställande företaget.

CAD-visualisering av användarinstruktioner för en balpress

I detta kandidatarbete skapas en animation för att visualisera användarinstruktioner för en balpress. Förberedelser utförs i 3D-CADprogramvaran Geomagic Design 2014 innan arbetet med animeringen påbörjas i programmet SimLab Composer Animation. I förberedelserna rensas modellerna och modifieras. Modeller som saknas skapas. I detta förslag på visualisering av ett moment i användning av balpressen är i syfte att underlätta för brukaren hur den snabbt kan använda maskinen.

Den kommunicerande forskaren : Forskares tankar kring och arbete med forskningskommunikation

As the western society gradually turns into a knowledge- and risk society, where science and scientific innovations increasingly both promise to save the world and destroy it, a shift in the relation between the scientific community and the rest of society has emerged. A shift from a top-down one-way transfer view regarding communication, to a dialogue-based interactive co-production model, where the public are part of setting the agenda for research and contribute to the knowledge production. Or at least in theory, in EU documents and in many different country's policy documents. In practical application however, one might have a hard time see the implementation of such model.As a more comprehensive and dialogue-based science communication is depending on the possibility for scientist themselves to engage and fell the need to engage, we have focused on their thoughts.In this thesis we have examined six scientists view on, and work with, science communication, as well as their perceived social and structural conditions. We have also examined action plans and strategy documents from three Swedish universities that in different ways mention science communication and interaction with the broader society.

Aspekter på sjukgymnasters bemötande av patienter: intervjuer med tre patienter och en sjukgymnast

The aim of the study was to investigate the importance of the interaction between the physiotherapist and the patient. Semistructured interviews were carried out with three patients and one physiotherapist. A qualitative design with content analysis was used. The data analysis led to classification of four categories. These were communication, confidence, expectations and participation.

Omvärldsbevakning i Svenska Bankaktiebolag

The concepts of environmental scanning and Business Intelligence have gained increased interest over the last years in a number of different organisational contexts. The research in this field has mainly been dealing with methods and issues regarding organisation but the aim of environmental scanning, the forming of new perspectives, has been largely ignored. The purpose of this thesis is to study how Swedish joint-stock banks put environmental scanning and Business Intelligence into practice. First a literature study is made to create a background and to explain the different conceptions. Then I describe the different functions of the different services in Swedish joint-stock banks.

Ledarskap i offentlig sektor : Organisationsfaktorer, ledarskapsmodeller, förutsättningar och medarbetarens hälsa

The purpose of this study was to examine leadership in the public sector based on leadership models, organizational factors, conditions and health of employees. The study was divided into sub-study one and two. In sub-study one the design was an observational study using cross sectional design in which 67 first line managers in the public sector answered a survey about conditions and leadership models. Sub-study two was an observational study using case-control design focusing on a health promoting leadership intervention in the municipal sector. Two semi-structured interviews and 41 surveys were collected.

Pensionären och paddan : En studie av pensionärers upplevelser av läsplattor

Portable IT devices such as laptops, smart phones and computer tablets are becoming ever more ubiquitous. At the same time, the population of the Western world is growing older, with aging bringing about changes with regards to individuals' physical and mental capabilities. These facts raises important questions about how well suited these devices are for use by elderly people. This study focuses on the cognitive aspects of the devices' usability, using the concept of mental models to analyze the users' understanding of a computer tablet. It also draws upon theory of graphical user interfaces in its analyses.

Wireless Fidelity - A Scenario Analysis

AbstractTitle: Wireless Fidelity ? A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund UniversityMårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTHKarlberg Johan, Sony Ericsson Mobile Communication ABSvensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades have been the rapid growth of the Internet and mobile telephone services. Currently these two worlds are converging. Moreover, the fast expansion of wireless high capacity Internet access, increased distribution of local/public hotspots and rapid development of wireless network cards have opened new opportunities for the mobile telecom industry. Research Questions:To what extent could the explosion of local and public wireless networks, using WiFi technology, affect the future telecom industry? Who will ultimately master the WiFi innovation and to what degree could this innovation open new possibilities for external players to enter the mobile voice industry? Purpose: The purpose of the Master Thesis is to provide Sony Ericsson Mobile Communication AB with the most transformational scenarios, which will enable employees to recognise patterns and interpret the meaning of WiFi-related events as they unfold.

Visuell kommunikation- säljfrämjande åtgärd för ökad försäljning av miljövänliga plagg i butik

I denna uppsats om visuell kommunikation kommer olika teorier att tas upp, vi har genomfört intervjuer med kunder, gjort observationer i butiker och sammanställt fakta för att ta reda på hur en förbättrad visuell kommunikation av de miljövänliga plaggen kan påverka konsumenter att handla mer miljövänligt. Engelsk titel: Visual communication- sales promotion of eco-friendly garments in storesEngelska nyckelord: Visual communication, Sustainability, Environmental clothing, Consumer behaviorSammanfattning på engelska:.

Intranät från ett användarperspektiv : riktlinjer att följa vid en implementering

Today, an Intranet is an important way for a company to share information. An Intranet has become a company?s way to communicate within the organisation. This communication is important, especially when the company is going through changes. In order for a project to succeed, the employees must support it.

Klimatkabinett : Komponenter och konstruktion

This report describes the construction of a climate-cabinet for testing of HV-cards (High Voltage) produced at VG Scienta. The main part of the report describes all the different components of the cabinet. The most important parts are a PID regulator from Eurotherm model 2408, a solid state contactor (SSC), a thermocouple, a finned resistor from DBK and different fans. The report even includes the connection between components by cable wiring, isolation, grounding, fuses and shaping of metal goods.As the cabinet also communicates with a computer, the report includes the solution of the data communication using the software iTools from Eurotherm. The communication part includes information about a converter that converts EIA422 to USB.The cabinet was produced at a company, called VG Scienta, in Uppsala during the spring 2010.

Faktorer av betydelse vid överrapportering mellan ambulans och akutmottagning

BackgroundHandover occurs as a daily task for health care professionals in all levels of care. Handover between ambulance crew and emergency department staff stands for the first exchange of information about a patient?s condition. Different factors may impact the handover communication and make it vulnerable.AimThe aim is to highlight factors of importance at handover between the ambulance and emergency room.MethodA literature review of thirteen studies with qualitative and quantitative research approach. The purpose of this literature review was to provide an overview of the area.ResultsExperiences for health care professionals is that communication is important for patient handover between ambulance and emergency department.

Size Hero : En attitydstudie om unga kvinnors inställning till tvärtomretuschering i magasin

Traditional retouching, where you make the body of a female model in a magazine thinner, has been common for a long time and is well known. Several studies indicates that showing ultra-thin images of female bodies in media can lower the body satisfaction of ?ordinary? women which in some cases can lead to dangerous eating disorders. But in 2010 Swedish female magazine VeckoRevyn introduced a new type of retouching: Making some catwalk models bodies bigger instead, which we decided to call opposite retouching. This kind of retouching is aiming to widen the ideal picture that is sent out of how the female body should look like, and therefore having the readers reach a higher body satisfaction and becoming more at peace with the own body.

Energianvändning för markkonstruktioner förlagda med ytvärme : En teknisk och ekonomisk utredning av fördelarna med att isolera under värmerören

The need for snow-free surfaces at squares, bus stops, platforms, car parks and sports facilities increases and at the same time energy price rise and the environment is becoming a hotter issue. The construction of the ground heating systems often lack thermal insulation under the heating pipes, which means that the heat from the pipes not only warm up the soil surface but also heats the surrounding soil. The insulation also has more features, by insulating the risk of frost damage is minimized. The goal of this report is to demonstrate the large heat loss and energy costs in the absence of insulation under the heating system.The report begins with a scientific way to study and treating the soil heating system uses, and the theory involved. Furthermore it also deals with different routing principles of heat pipes depending on the facility.All calculations are made with so called finite element method (FEM), in COMSOL Multiphysics 3,5a, where models are created with different conditions.

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