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4430 Uppsatser om Communication and innovation. - Sida 29 av 296
BETYDELSEN AV ETT KREATIVT ORGANISATIONSKLIMAT : - EN STUDIE KRING ORGANISATIONSKLIMATETS KREATIVA ASPEKTER INOM ORGANISATION X
Organisation X är en del inom en större global koncern, med kontor belägna runt om ivärlden. Syftet med studien var att skapa en kunskap för anställda inom organisation X:supplevelse av organisationsklimatets kreativa aspekter. Vidare studerades hur de anställdasupplevelse förhöll sig till tidigare referensvärden för innovativa respektive stagneradeorganisationer, samt i förhållande till organisationens uttalade strategi för kreativitet ochinnovation. Betydelsen av ett kreativt organisationsklimat ligger till grunden förorganisationers förmåga att lyfta innovativa idéer. Studien visar att medarbetarnas upplevelseav organisationens kreativa organisationsklimat inte uppnår Ekvalls referensvärden för eninnovativ organisation, resultatet ställs vidare i relation till organisation X:s strategi gällandeinnovation.Slutligen ges förslag på områden att uppmärksamma samt förslag till åtgärder..
Living Labs ? En komparativ studie av två initiativ
Utvecklingen av Living Labs kan förklaras av framförallt tre utvecklingar. För det första en uppfattning om att vissa behov i samhället inte kan tillgodoses av enskilda organisationer. För det andra att innovation allt mer betraktas som öppna system och slutligen att användaren har erkänts en större roll i innovationsprocesser. Living Labs är en experimentell innovationsmiljö som definieras av:
? användarens delaktighet i fokus
? tvärsektoriell samverkan; mellan näringsliv, offentlig verksamhet och ideella aktörer
? öppenhet
? utvecklingsarbetet sker i verkliga miljöer
Detta relativt nya fenomen uppvisar en rik variation av uttryck och de olika nyckelattributen som grundar begreppet Living Labs tillskrivs olika vikt.
Studien ämnar besvara frågeställningen: Vilket samband finns mellan de organisatoriska kompromisserna och Living Labs konceptets nyckelattribut?
Studien är en komparativ undersökning av två Living Labs som har tagit mycket olika uttryck.
Utvärdering av Komm-A, en modell för arbete med kommunikationsbok för personer med afasi i logopedisk verksamhet
The purpose of this study was to evaluate Komm-A, a model for usingcommunication books in clinical practice for people with aphasia. The studyconsisted of two group studies and one case study. One of the group studies had apretest-posttest design and consisted of nine couples; a person with aphasia andhis/her communication partner. The material used was Quality of communicationlife scale (QCL), Communicative effectiveness index (CETI), Goal attainmentscaling (GAS), and a questionnaire to the communication partner. The other groupstudy consisted of seven speech-language pathologists who worked with thecouples according to the Komm-A model.
Blogging i PR-branschen : en ny sorts omvärldsbevakning?
ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.
Matematik - Språk och kommunikation : En jämförande studie i en internationell skola
The purpose with this essay is to compare two classes in an international school during their mathematic lesson. The international school offers education to their pupils in two languages; in Swedish and in English. Through this study I want to find out how teachers are working with language and communication during school hours. I will compare the work of two teachers and two classes to find out the differences and similarities between their work methods concerning language and communication during mathematic lessons.The main questions for the essay:How do the teachers work with language and communication in this school during the mathematic lessons?What similarities and differences are there between the two teachers in matter of methods of working with language and communication during the mathematic lessons?The research is based on interviews with the teachers and also on observations in the classroom during mathematic lessons.
Långvarig neuropatisk smärta : en litteraturstudie om livskvalitet ur ett patientperspektiv
Objective: From the patient?s perspective describe communication difficulties, which can arise, and how they are handled in their contact with public health care and illustrate their needs of communication.Method: A study of literature was carried out to receive a background and an insight in previous research concerning the subject area. Twelve women with hearing loss was asked to complete a questionnaire, with open questions, regarding communication difficulties in health care situations.Sample: For the literature review, scientific papers were selected via the database, PubMed using relevant keywords. Seven were selected for closer review. For the survey study twelve women were asked to participate which ten of those responded.Results: The study of literature shows that communication difficulties occur in public health care between patients with hearing loss and the nursing staff.
Gör som jag menar : En studie om budskapets betydelse samt dess påverkan på inre upplevelse och yttre beteende
The purpose of this paper was to understand internal communication?s critical tradition by studying the interface of the subjective experience and the objective behavior within a management team. During almost two years this group was observed, several semi-structured interviews were conducted and a specific incident was analyzed. The interview texts where analyzed, using the Meaning Constitution Analysis developed by Roger Sages (2010) at Lund University. The observations were summarized in sociograms showing relationships in the organization.
Projektledning för kreativitet : En fallstudie om hur projektledare skapar förutsättningar för kreativitet i ett distansbaserat datorspelsutvecklingsprojekt
Companies and projects often face the challenge of creating something new to increase their competitiveness. In this process of creating something new creativity is an important factor. By using a creative approach and utilizing creative processes new innovations emerges. An industry that has grown in recent years is the computer games industry. Competition is fierce and for the companies to succeed, the product need that extra something to make it stand out among all the produced games.The project manager's role in the creative process and the ability to be creative within a distance based company is not something highlighted by previous research.
Att finna kärleken @ Internet : en studie om hur kommunikationen mellan åtta par utvecklats från det första mötet online till det första mötet offline
Purpose/aim: The purpose is to get increased knowledge about how the communication had developed from the first contact online to the first meeting in real life and even after when it had turned into a real relationship. I also wanted to know why the eight women I interviewed experienced that the Internet is a good venue to meet and develop a real relationship at and if there existed any differences between those four women who were a bit older and those four women who were young.Material/method: When the purpose with this survey stood clear I decided to use interviews as the method to find out more about my subject. I decided to do eight interviews and I contacted eight women who all found their partners online that were willing to help me and answer my interview questions. I did six of the total eight interviews through MSN Messenger and the other two through the telephone.Main results: I found out that three of the older women had used e-mail and telephone and sometimes SMS communication to find out more about their soon to be partner and after that decided to meet the other person in real life. One of the older women and all four of the younger ones had used a Community and Instant Messenger to communicate with their soon to be partner, they also used the telephone and SMS to communicate with each other but Instant Messenger was the medium that dominated in their wish to communicate.
Säg något intressant! : En kvalitativ studie av marknadskommunikation på Facebook
ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.
Innovation i allmänhetens tjänst : Effektiva innovationsprocesser i ett offentligt bolag
Offentliga sektorn i Sverige skulle, enligt en rapport från Europeiska centralbankssystemet (ECBS) 2003, kunna hålla samma kvalitet med bara hälften av resurserna. Det behövs därför nya sätt som kan öka värdet och minska kostnaderna i offentliga verksamheter i Sverige. Innovativa processerföreslås vara en möjlighet till att hitta nya arbetssätt för en effektivare offentlig sektor. I studien undersöks innovationsprocessen i ett offentligt bolag i syfte att ge förslag på arbetssätt som kan effektivisera bolagets innovationsprocesser. Följande frågeställningar vägledde studien: Vad kännetecknar effektiva innovationsprocesser? Hur kan effektiva innovationsprocesser tillföra värde för ett offentligt bolag? Hur kan Bolaget AB arbeta för effektivare innovationsprocesser i sin verksamhet?Syftet med studien är att ta fram förslag på arbetssätt för effektivare innovationsprocesser i Bolaget AB: s verksamhet.I studien används en kvalitativ metod i form av semistrukturerade intervjuer med totalt fyra personer.
Att fylla tidningarna med kris : En studie av kriskommunikation, nyhetsmedier och deras källor
The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..
Våga Vara Annorlunda?: En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.
Beteende, det är kommunikation det!
When being in preschool, I have come across children who I have had difficulties to really meet, and I have felt that the communication between me and the child has been deficient. Since I believe that the meeting of child and pedagogue is essential to learning and development, I find this an important subject of further study.The purpose of my study is to investigate if, and how, teachers regard a possible connection between language capability and behaviour. Furthermore I investigate how they work with language acquisition and communication, and what argument the pedagogues have for this work.To answer these questions I have interviewed two pedagogues who have great knowledge and experience of this subject, and also have special interest in children?s language and communication.In my literary review I give an account of how language acquisition is described in literature, and then compare it with how language impairment reveals. I also describe earlier research on how to work with language development, and what the national curriculum for preschools (Lpfö 98) say on this topic.The result shows that my informants divide in their view of how to connect language capability to behaviour.
Byte av kommunikationsstrategi när nationsobligatoriet faller : En fallstudie av hur nationerna i Uppsala bör agera om nationsobligatoriet faller
AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..