The purpose of this study is to see how secondary schools in Skelleftea? County market themselves in order to attract students. How the schools portrait themselfs, what is in focus in the information material and how the schools communicate their message to the students who are about to choose schools are the questions asked. The study contains both municipal secondary schools and independent secondary schools. A text analysis has been implemented on texts from the schools websites and interviews were conducted with five respondents from the municipal secondary schools.

This paper presents the results of a workplace study of two smaller companies in the design industry. The core issue has been to investigate the companies use of technical tools and to what extent social praxis influence the daily work. The methods used are based on a qualitative analysis of interviews and observations. Various kind of work procedures, such as verbal and computerized, have been identified, but the most important occurrence was how spontaneous conversations between employees required certain flexibility, since the actors repeatedly were required to change focus and quickly perceive different information. For that reason, a thesis has been defined regarding how the use of spontaneous communication put an indirect need of a flexible working environment and also how this lead to more significant participation and exchange of information, as well as more awareness at the companies..

Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

FlexRay is a new communication protocol which is fast, reliable and flexible and therefore can meet the increasing demands on data communication in the vehicle industry. The protocol is developed by an industrial consortium containing among  others BMW, Daimler Chrysler, Motorola and Phillips. Today (May 2009) Hägglunds is using CAN for data transmission in their systems. CAN is getting obsolete and has difficulties in coping with the increasing flow of communication. In this report FlexRay and its communication capacity is studied.

The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.

Through a sociocultural perspectivethe purpose of this study is to investigate how preschool teachers look at quality development in preschool and how they perceive their participation in this development.I have used a qualitative method based on five interviews with preschool teachers from three different parts of Sweden. I used an interview guide with open questions. The interview answers were categorized in themes based on the responses which were most frequent. In the result I have been using an analysis based on these themes. The result showed that the preschool teachers consider that the leadership style affects their work.

AbstractThis work is a pilot study intended to show what an experienced teacher of Swedish in first grade teaches and how she teaches. A further aim is to test methods for the analysis of Aristotle?s forms of knowledge in order to elucidate the teaching of reading and writing. As regards theory, the study proceeds from rhetoric and its doctrine of forms of knowledge according to which the whole in communication consists of episteme, techne and phronesis. The methods involve analysing the content of the communication and analysing speech acts, rhetorical figures and paralinguistic expressions.

AbstractTitle: The old generation and the New World - A qualitative content analysis of media usage of the older generationKeywords:Digital natives, digital immigrants, diffusion of innovation, content analysisThis study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.The study selected theories bases on Marc Prenskys idea of ??digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen..

Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations? visions, strategies and goals. But many employees do not know the organization?s overall strategies and goals, nor how well the organization achieves these. The aim of this study was to investigate and describe perceptions about internal communication, primarily focusing on communication about strategies and goals.

AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..

AbstractTitle: Communicating Ethics ? An Analysis of Ethical Codes in Sweden?s Largest Banks( Att kommunicera etik ? en analys av de svenska storbankernas etiska riktlinjer)Number of pages: 49 (without enclosures)Author: Karolina SvenssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The main purpose it to answer the main question how Sweden?s largest banks are communicating ethics externally? This question generates a number of questions with relevance to the purpose and subject of this thesis. The ambition is to answer all of these questions in order to achieve the main purpose.Material/Method: The method used for this study is a qualitative text analysis. Applying this method is also done through using a model presented by Norman Fairclough. This model belongs to the tradition of critical discourse analysis.

The aim of the study was to gain a better understanding of how some people aged between 20-35 years? experience Facebook in relation to identity creation, communication and stress. The analysis is drawn from seven semi-structured interviews with a sample of Facebook members, four women and three men aged 20-35 years and during the interviews respondents answered questions based by the following topics. Does Facebook allow changing identities? In what way is Facebook a communication tool for enabling relationships? How can Facebook be related to stress and coping? The results showed that respondents perceived Facebook as an easy means of communication and maintaining relationships.

The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how to use the RBP has been designed. It consists of a number of points divided into ?before?, ?during? and ?after? the consultation.

In May 2010 the plans for Malmö?s new Concert Hall, Conference Centre and Hotel were announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life.Material from the receiver?s as well as the sender?s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the investment, placing, offered events, expectations as well as how they collected information.

The purpose was to investigate how conversationalinteraction is pragmatically affected in Huntington?s disease; whetherthis can be assessed by means of a questionnaire completed by a closepartner and how the close partners consider communicative ability haschanged since the onset of illness. Three dyads, consisting of a personwith Huntington?s disease and a conversational partner were involved.Conversations were analyzed with respect to the parameters in thequestionnaire and through Activity Based Communication analysis.The results showed word finding difficulties, impaired turn taking,feedback and body language, repair, articulation and prosody.Agreement between Communication analysis and the close partnerreport varied between 54-65 %. The close partners consideredcommunicative initiative, articulation, turn taking and sentenceintonation as much changed.