Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

TitelKöp med hjärtat!FörfattareLiza OlssonKursExamensarbete (kort master) i medie- och kommunikationsvetenskapTerminVårterminen 2013HandledareOrla VigsøSidantal, ord85 sidor 39 065 ordSyfteSyftet är att ta reda på hur Fairtrade Sverige presenterar sig självaMetodRetorisk analysMaterialTre annonser ur en reklamkampanj för Fairtrade Sverige, tre producentberättelser från FairtradeSveriges webbsida och tre intervjuer med tre Fairtrade ambassadörer. Totalt nio texter.HuvudresultatHuvudresultatet visar att Fairtrade Sverige som organisation inte vill stå i rampljuset utan väljer attkommunicera via produktmärkningen Fairtrade-märkt. De vill skapa uppmärksamhet kring märkningen och få konsumenter att bli medvetna om den och se den som ett alternativ. De vill dock inte tvinga konsumenterna att köpa Fairtrade-märkta varor utan organisationen förlitar sig på kundens egen moral och etik. Genom ambassadörerna (Fairtrade Fan Club) vill organisationeninspirera konsumenterna att göra ett etiskt val när de handlar.

My goal with this thesis was to investigate how educational material in the subjects of history, geography and social studies relate to the fact that Sweden has a history marked by prejudice and racism.I have chosen to focus on four areas in the Swedish history that I think deserves some special attention, these four areas have been: the Swedish slave trade on the island of Saint Barthelemy in the eighteenth century, Swedish eugenics and oppression of the Sami people, forced sterilization services during the twentieth century and Sweden's aid and concessions to Nazi Germany during World War II. With these areas in focus I?ve studied three textbooks in the courses Geography A, Civics A and History A to se how they deal with prejudice and racism in the Swedish history.The result I have come to is that none of the books addresses all four of the areas I?ve focused on. Even if the books are taken as a whole the image that they convey is not adequate. In the event that the four areas that I?ve focused on been mentioned the information have been scant and rarely, if ever, has Sweden been paired with phenomenons like racism, slavery, colonialism, eugenics, forced sterilization, etc.

Background: In today?s business environment it is important to find new customers. An action that has been widely used is to enter foreignmarkets. Most firms are always seeking to maximize their profits,which can be achieved if an entry into a foreign market is performed.Due the European Union (EU), new economies open theirborders for international trade and foreign investments. In 2004 Poland received membership.

Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.

The purpose of this essay is to examine and explain how the Swedish mining court of Stora Kopparberget (the Great Copper Mountain) implemented its judicial legislation between 1641-1682. Questions are asked about which counts of indictments the court tried, which sentences they handed out, in what quantities and how these results looks in comparison with other contemporary courts. The index cards of the court judicial protocols are the primary source of information. The methods are those of quantity- and comparative analysis.The results show that theft of copper ore was the most common crime ransacked by the court. Other common crimes were (in order): sin of omission, transgression of work directions, fights, slander and disdain, trade of stolen ore, failing appearance in court etc.Fines were by far the most common sentence followed by shorter imprisonments, gauntlets, loss of right to mine possession, twig beating, loss of work, penal servitude, banishment, ?wooden horse riding? and finally military transcription.

The study of medicinal plants is a popular subject that, at least in the archaeological sciences, has met a lot of criticism due to the lack of physical data. It is problematic to distinguish the medicinal plants from local flora since many herbs that were used often could be found in the nearby vegetation.  The purpose of this essay is to archaebotanically analyze samples from the medieval town Nya Lödöse and compare the data with a previous analysis from the site and a literature study. The herbs meadowsweet (Filipendula ulmaria), lady?s mantle (Alchemilla sp.), sweet gale (Myrica gale), hop (Humulus lupulus), common tormentil (Potentilla erecta), St. John?s wort (Hypericum perforatum), henbane (Hyoscyamus niger), catnip (Nepeta cataria) and motherwort (Leonurus cardiaca) have been selected for closer analysis since they occur with frequency in the historical medicinal texts and in previous analysis made on the site.

Outsourcing means to contract out work previously done within the cooperation to a supplier.This is an increasing trend today. Traditionally companies have outsourced manufacturing butwith the growing specialization they tend to outsource other activities as well.China?s economical reforms and entrance into the World Trade Organization, WTO, hasenabled international business connections. Since China offers one of the cheapest labours inthe world, many companies have an interest in starting up an activity in the country. Themany foreign investments in China have lead to an economical growth which in turn hasmade it possible for China to invest in the Chinese competence and innovative capacity.The commissioner of this master thesis, SMS, is one of the leading actors in retrieval ofamong other things mounts and stands for flat screens and projectors.

The aim and purpose with this essay is to identify the natural conditions of the New Orleans City region, and to establish an understanding of the disastrous event of Hurricane Katrina in August 2005. Who lived in this area and how did this event affect the outcome of the disaster?The theory is based on two Swedish human geographers Torsten Hägerstrand and Thomas Lundén, and their theories on regional geography and political geography, also regarded as ?geopolitics?. Regional and Political Geography are explained as the relation between state and territory, power over the territory and the variables that affect the relations on different levels such as; economy, culture, technology, demography and communication.The author decided to use the quantitative method in the process of research, the essay underwent an overall analyzes of the media settings, articles, written literature and documentaries. The author has been very critical to the material and data that was presented by the American authorities, media and non governmental organisations.New Orleans City?s topography is unique in the matter that the city is constructed on a delta area, the Mississippi River, Missouri and Ohio River systems are all connected in New Orleans.

Den här uppsatsen handlar om HTF:s och Sif:s arbete med jämställdhet och mångfald. Hur de som fackförbund är förebilder med möjlighet att påverka samhället. Uppsatsens syfte är att ur ett genusvetenskapligt perspektiv undersöka och ge exempel på hur förbunden arbetar med jämställdhet och mångfald, internt mot de anställda och externt mot medlemmar samt hur de hanterar sin roll som förebild. De frågor som jag ställt mig har varit följande; Vilka exempel på skillnader finns det mellan retorik och praktik? Hur formuleras syftet med arbetet? Vad står begreppen jämställdhet och mångfald för, vilka attityder och inställningar finns? Vilka exempel på olikheter finns det på förbundens sätt att arbeta med frågor om jämställdhet och mångfald? Uppsatsen är uppbyggd kring tanken om att organisationen och dess medlemmar interagerar och återskapar tankar om genus och mångfald.

Syfte: Uppsatsen syftar till att undersöka hur livsmedelsföretag som saluför råvaror skapar varaktiga konkurrensfördelar. Frågeställning: Hur skapar ett företag varaktiga konkurrensfördelar när deras produkt inte längre kan ses som en unik resurs? Metod: När urvalet av teori och empiri gjorts har vi utgått från de fyra källkritiska områdena. Uppsatsen har en deduktiv ansats då vi utgår från teorierna och tillämpar sedan dessa på det valda empiriska fältet Vi har undersökt tre fallföretag, dessa är; Salico AB, Sundstorgets Kött & Delikatesser och Ålgrändens Fisk & Delikatesser AB. Tre intervjuer har genomförts, en för varje företag.

The object of the thesis is to propose a new lighting plan for the square Fyristorg in Uppsala, and to describe the process which have led to it. It all started when I choosed the place together with the municipality of Uppsala. I have been doing research and analyzed how the place and it´s existing lighting works both during different times of the day and also in the evening. After researching the place and it´s existing lighting I´ve decided to put up the following goals fot the new lighting design. 1. The general light level of the place shall be experienced as higher than today. 2. The light level of the place shall be adapted to the light levels of surrounding places. 3. The lighting shall be free from glare. 4. The lighting shall be adapted to people passing by. 5.The lighting shall be adapted to the surrounding architecture. 6.

Syftet med vår studie var att undersöka hur faktorerna tillgångsstruktur, lönsamhet, företagsstorlek och tillväxt kan förklara variationer i svenska företags skuldsättning. Studien syftade också till att undersöka skillnader i faktorernas förklaringskapacitet mellan olika sektorer. Utifrån tidigare studier och teorier om faktorernas förväntade relation till företags skuldsättning utarbetade vi egna arbetshypoteser över våra förväntade samband. För att analysera hur våra valda faktorer kan förklara variationen i företags skuldsättning utförde vi regressionsanalyser med två definitioner av skuldsättning som beroende variabel. Sammanlagt samlades data från 59 företag in för en tidsperiod på fem år som legat till grund för de utförda regressionsanalyserna.

One of sociology´s to assess the effects of political decision. According to sociologist Anders Persson the society is changing, and in that change social fear appear. In the reaction of social fear some people are being excluded. In that more narrow frame for normality laws are created that makes some parents and their children ?the other?.

The company Bergteamet, Boliden, Sweden, is installing ventilation shafts of the Garpenberg mine. For such work a platform is needed which you can stand on and work from. The Shaft Reinforcement Team at Bergteamet performs the installation work and is the sponsor of the platform. The project described in this report is performed at the department MEC, Mining Equipment Construction, which has been given the task to design and construct the platform, customized for the current shaft. After this the platform is manufactured and inspected at the workshop at Bergteamet.The design work was carried out as follows:- After an initial meeting a requirement specification was worked out, describing the problem and previous experiences of platforms and requirements for the design and equipment.- A concept sketch was developed with consideration of surrounding factors.- A constructed 3D model was presented along with the choice of materials.