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1095 Uppsatser om Commercialization of foreign news - Sida 36 av 73

Think global, act local!? : Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer

An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.

Läromedel i spanskundervisningen : Hur spansklärare och spansklärarstudenter använder, ser på och väljer läromedel.

Little research has been done within the field of the use of textbooks and teaching aids in Spanish asa foreign language (SFL) teaching in Sweden. This study attempts to find answers to how teachersand teacher students use, view and choose SFL teaching aids. To accomplish this, qualitativeinterviews were carried out with Spanish teachers and Spanish teacher students in a city in northernSweden. A survey was also sent to all current SFL teachers in the central coastal region of Norrland.The study indicates that SFL textbooks are of great importance to the participating teachers andteacher students. Furthermore, a wish to enhance the level of interest of Spanish and Spanish/LatinAmerican culture, provide a varied teaching experience and improve their students? self-esteem arefactors influencing teachers in their use and choices of teaching aids..

Bemanningsupproret ___________________________________________________________________________ En kvalitativ intervjustudie om journalisters anställningsotrygghet i bemanningsbranschen

The purpose of this paper is to evaluate the work situation for temporary workers within the field of journalism. During the past decade, influential external forces such as commercialization, new technologies and increased competition have brought great changes within the industry. As a result, employers value flexibility of manpower, not least to reduce cost, where the flexible employee is usually leased by the media company from a manpower company. Today it is a normal practice with manpower companies and this way of hourly paid form of employment. Although the temporary worker can sometimes benefit from this kind of employment, there are also significant setbacks like job insecurity.

Ärlighet varar längst : En studie i att bygga varumärke i social media

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

New Business Model for District Heating Firms Stabilizing the National Energy System with a Future Variable Electricity Production

The aim of this thesis is to develop a new business model for district heating and cooling firms which can contribute to a stabilization of the Swedish national energy system. The business model is developed for a district heating and cooling firm and is exemplified with Fortum Heat. The theoretical investigation around the topic creates a rigid base for following qualitative empirical studies. Osterwalder?s canvas for business model generation is used together with a Casual Loop Diagram to identify a number of business opportunities which stabilizes the national energy system.

Vilka konsekvenser har Lex Uggla för fåmansbolag och deras ägare?: -En studie av 50 företag i Stockholm

This thesis analyzes the consequences of ?Lex Uggla? ? a law concerning the boundaries between firm and individual with respect to wealth taxation ? for small businesses, with more than 3 million SEK in over-liquidity. There are two main findings of this thesis. Firstly, the wealth taxation of non-operational assets seems to be an inefficient tax which costs the Swedish welfare system much more than it generates. Secondly, the change in actions among entrepreneurs following the extensive news coverage following the tax authority?s charges against the company of the well-known artist, Magnus Uggla (hence ?Lex Uggla?) illustrates that neither changes of rules nor new applications of rules is necessarily sufficient for an agent to change course of action.

Lämpliga främmande trädslag för Kalmar och Mönsterås kommuner

This report concerns the for Sweden foreign tree species hybrid larch, hybrid aspen and poplar, and focuses on the area Kalmar and Mönsterås municipalities. The report shows that there are not only advantages with these species. The larch, the most common of the alien tree species has the greatest problems due to that its timber is difficult to sell in the area but also the Larch´s poor pulp quality and is more likely to be damaged by wildlife than the spruce is. Hybrid Aspen is much easier to sell and is used like regular aspen for match wood and textile pulp. Its disadvantage is the high cost for plants and to prevent damage from wildlife.

Stadens offentliga rum ur ett socialt hållbarhetsperspektiv - Jubileumsparken, ett offentligt rum för unga?

The public spaces of the city from a social sustainability perspective, Jubileumsparken, a public space for the young, aims to see how public spaces can be open and accessible to all young people in the community. New public spaces can be created and formed by urban planning. A public space that is undergoing considerable development is Jubileumsparken, which is situated in Gothenburg. This area constitutes the case study for this thesis. Due to the commercialization in the neo-liberal society of today, there is a risk that economically weak people, such as the young, the unemployed or students, can?t take part of all public spaces.

Rosengårdens Barn och Den Svenska Kulturen

This dissertation is about children in a district in Malmö, Sweden that is called Rosengård. This district is known for its high amount of immigrants and foreigners and all the children interviewed for the study are foreigners.We wanted to bring out their story, how they experience the cultures they are in touch with, the Swedish culture that they live in and their foreign culture that they experience at home with their parents. How do these children socialize into the Swedish culture while living in a district that is hardly exposed to it? We have been working from a different perspective, this due to the fact that we have both grown up in Rosengård and are still currently living here. Therefore our perspective is more from the inside, we can relate to the children?s stories and we can tell about it in a way that seems more natural.These children are not more different than other children, they have the same interests and hobbies as is considered to be ?fashionable? in youth culture today.

UPPFATTNINGAR AV ETT NYTT RYSSLAND?V?RNKRAFT ELLER STRATEGISK TIMEOUT? Inverkan av Rysslandsuppfattning p? svensk-finsk nedrustning 1995?2009

This study investigates Swedish and Finnish official perception of Russia following the Cold War. This is aimed at categorizing changes in perception of Russia over time and assessing the impact of perception on defense policy. The study uses a comparative method where the contents of three foreign policy reports of Sweden and Finland respectively are analyzed according to dimensions based in image theory. Results show that Swedish and Finnish perceptions of Russia are overall similar between the reports being compared, except for Finnish perception of Russian relative power being significantly greater. Changes in Swedish and Finnish official perception do not clearly correlate with changes in defense policy.

Vad görs? : En studie om föräldrasamverkan på språkintroduktionen på två gymnasieskolor i Stockholms län

The purpose of this examination paper has been to examine the situation for Swedish as a Second Language Programs in relationship to their interaction with the parents of the stu-dents. This case study was performed at two schools in the county of Stockholm. A com-parative analysis of both national and local documents for school governance was used to analyse the contents for incidents of parental involvement in schooling. Furthermore, qualitative semi-structured interviews were carried out with five staff-members holding key positions. The findings of the study are that schools tend to practice parental involve-ment only to the level that it is recommended in the national documents.

Hans Hedbergs reliefer : mellan figuration och abstraktion

AbstractThe purpose of this essay is to analyse and interpret artist Hans Hedberg?s monumental, ceramic reliefs in Sweden and France. Hedberg is internationally famous for his ceramic fruits and eggs in different glaces and formats. A mostly unknown side of his artistic production is that he produced about 50 ceramic reliefs during the 1950s and up to the 1970s in public buildings. Hedberg was one of very few foreign artists in France, who, during a long period of time, produced monumental, public reliefs for the French state.

Replya? Varför svarar inte svenskar längre?: - en studie i användning av och attityder till anglicismer på ett svenskt företag

Uppsatsens syfte var att undersöka vilka och mängden av anglicismer som förekommer i kommunikation på svenska mellan svenskar på ett stort svenskt tekniskt företag med ett internationellt verksamhetsfält. Företaget har engelska som koncernspråk i tal och skrift, men på kontoret talar svenskar svenska sinsemellan..

Ideellt kårengagemang - Drivkrafter och resultat

The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..

Hello Skandia: Om kulturen på intranätet

Corporate spending on information technology is persistently increasing and a majority of companies are currently employing an intranet. Intranets have implications for internal communication but are also instruments for the dissemination of corporate culture. Existing research on intranets and corporate culture is limited to Swedish organizations within the industrial or IT-sector and to foreign companies. The purpose of this study is to understand how or if corporate culture can be embedded into an intranet. Specifically, this study addresses the research question: How is corporate culture communicated via an intranet in a Swedish service-sector company? We perform a qualitative case study and find that communication on intranets is still characterized by a traditional top down approach.

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