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6856 Uppsatser om Commercial vs. public service - Sida 42 av 458

Man och kvinna i tvåsamhet, Amen : en studie om debatten kring samkönade äktenskap i religiös media

The purpose of this thesis is to present a number of examples of how the debate concerning same-sex marriages in Sweden was conducted in religious media between the year of 2005 and May 1st 2009. I intend to examine if and how these debate articles can be descibes as examples of religion taking part in the public sphere according to José Casanovas theory of deprivitization and public religion (1994) and Jürgen Habermas theory of religion in the public sphere (1964, 1989, 2006, 2008). I will apply the theories to the material by using four criteria for public religion, based on Casanovas and Habermas two theories, designed by Marta Axner. I also intend to compare the arguments used in the material to the arguments found in Marta Axners dissertation Public Religions in Swedish Media (2013). To identify these arguments a textanalysis containing seven argumentschemes, designed by Gunnar Björnsson (1994), is applied.

HR Shared Service - ett aktörsnätverk : En kvalitativ studie av införandet av HR Shared Service och dess konsekvenser för ledarna

Införande av en HR Shared Service-organisation syftar till att omfördela HR-funktionens personalarbete och separera det administrativa personalarbetet från det strategiska. Med hjälp av ny teknologi kan HR administration flyttas över till HR/IT-system och HR-arbetet kan i större utsträckning ske via självservice som hanteras av ledare och medarbetare i organisationen. Den senaste tidens forskning kring HR Shared Service och det nya sättet att leverara HR-service visar att gamla sampels- och handlingsmönster fortfarande lever kvar mellan ledare och HR-medarbetare. Uppsatsens syfte är att undersöka hur HR Shared Service har införts på ett Telekom företag och vilka konsekvenser det fått för ledarna på företaget.Den empiriska undersökningen har genomförts med en kvalitativ metod i form av 11 intervjuer med ledare och projektdeltagare för införandet av HR Shared Service-organisationen. Tre deltagande observationer genomfördes med avseende på hur ledare söker information på HR-portalerna.

Folkbiblioteket ? en plats för integration

The purpose of this thesis is to research public librarians view ofthe public library as a meeting place and how it may contribute tofacilitate social integration. To study this we have asked thefollowing research questions: How do public librarians work withthe public library as a meeting place? And how do they contributeconditions for ?soft inclusion??The method we have used for this study is semi-structuredinterviews. Seven public librarians from the Gothenburg areawere interviewed and the empirical material was analyzed usingqualitative content analysis.As a theoretical foundation we have used Dorte Skot-Hansensmodel of the public library as a third place and Mikael Stigendalstheory on social inclusion. Furthermore have we used research onthe public library as a meeting place and social integration as acomplement to the model and the theory.Conclusions from the material gathered is that public librarianssee the public library as a meeting place with potential tocontribute to integrating individuals and groups with one another.The librarians? foremost method was to attract visitors withactivities aimed at certain target groups.

Traditionella flygbolags åtgärder efter lågprisflygets inträde på marknaden : En fallstudie av SAS & Finnair

The de-regulation of commercial air traffic in the early 1990?s lead to that many new airline companies entered the market. Many of these new actors were low budget airlines which meant that the traditional airlines met a new type of competition. This situation contributed to the fact that ticket prices dropped in many countries. It has become more and more common that the traveller prefers to fly with low budget airlines rather than with the traditional airlines.

Företagsservice på folkbibliotek. En enkätundersökning bland företag i Övertorneå kommun

This thesis is the result of a questionnaire survey amongsmall businesses in the municipality of Övertorneå. Smallbusinesses need access to many different kinds of informationduring day-to-day operations. Since small businesses oftenlack resources like time, staff and money, the public librarycould provide small businesses with information.The aim of this thesis is to study information needs amongsmall businesses in Övertorneå. The study also aims to suggestwhat kind of service the library could provide accordingto the information needs and the most valued informationsources of the businesses..

Konst Offentlighet Motstånd Om konst som motstånd i den urbana offentligheten - En fallstudie av konstprojektet (O)önskad samhällsförbättring

This thesis is a cultural theoretical case study of the art project (O)önskad samhällsförbättring.Via an analysis of the project, that is based on theories of power, resistance and contemporaryurban development, it examines the construction of urban space, its impact on public art including the ability of art to initiate evolvement of the urban public space.The last decades art has plaid an important role in what is called the creative city; to become attractive nodal points of the global economy, larger cities increasingly invest in art,culture and creative industry. Simultaneously the urban public space is limited to activitiesand expressions of art that are presumed to create economic growth. This introduces animpression of what is allowed and what is not allowed, possible and not possible, wished andnot wished which, as a consequence, evolves the public space. The events during the artproject and the reactions that followed enlightened these limitations. This tells a story, not only about the structuring process of the local urban space, but also important changes that are created as a simultaneous effect at different levels in society, as well locally as globally.

Profilering i offentliga sektorn : En studie i varför statliga förvaltningsmyndigheter bedriver profileringsarbeten

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

Begravningsplatsen som offentligt rum : igår, idag och i framtiden

In this literature review the cemetery is studied in its role as a public space in an urban context. To be able to scrutinize the cemetery?s relationship to the public domain in the future, the cemetery?s background and history is studied in the beginning of the essay. The cemetery?s connection to the church, as well as a variety of other factors such as economic, architecture, hygienic aspects and different ideals has influenced the cemetery to be the place it is today.

Biblioteksanvändning på institutionen folkbibliotek : sedd genom en användarundersökning vid Alingsås huvudbibliotek

This paper deals with how people use public libraries. An attempt is made to distinguishbetween different user groups on the basis of how they use the library. The roles of thelibrary in relation to its users are also discussed.The paper is based on a user study with the cooperation of 195 users. The user studywas carried out at the Public Library of Alingsås 1994. As material for comparisonsimilar studies from Sweden, but even from Denmark, have been used.

Bibliotek och unga vuxna : En undersökning av arbetet och profilen hos två unga vuxenavdelningar

The aim of this thesis is to examine how two young adult departments at two public libraries work and what profiles the young adult departments have. To examine the work and profiles at the young adult departments I have used the following questions: What are the ideas about working with young adults? How are the two departments in this study working whit young adults? What or which are the profiles of the young adult departments in this study?To answer the questions above I used a qualitative method based on interviews with the librarians responsible for the young adult departments. To complete the interviews I studied the libraries Internet sites and official documents. The examined departments are located at two city libraries and were chosen manly for their focused age group, 15-25 years and that the departments are well established.To analyse the results I used the theoretic model of Marianne Andersson and Dorte Skot-Hansen about the role of the public library.

Kan en lockande och informativ webbplats marknadsföra ett bibliotek? Tankar om webbplatsens roll i stadsbiblioteks marknadsföring

The web sites of libraries are to a large extent their public face and to help market their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational system. The web masters' awareness of the ability of web sites to attract users to the site and also to the library, as well as their knowledge of suitable content and site construction, is crucial for how successful the web site actually is at marketing the library. The research question is: How do the studied web sites function as marketing sources and service providers for the libraries, and are the web masters aware of the importance of the web site? The purpose is to investigate how the library personnel looks upon the web site as a possible way to increase the popularity of the library among the public, and to study the construction and content of the library web sites to find out how well these serve their purpose.

Sinnesmarknadsföring : Ett effektivt verktyg för folkbibliotek?

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

?Vi är till för kommuninvånarna? : En kvalitativ studie av musikavdelningen på Enköpings kommunbibliotek

The aim of this study is to examine the significance of having a music department at the public library in Enköping, and how the organization of the phonograms is handled. The different areas examined are the reason of the reintroduction of a music department, its budget, its users, the work with selection, the marketing, statistical data concerning loans, the work with classification, indexing, and organization of the phonograms and the future of the music department. The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all show different views on what kind of material a music library should contain.

Framgångsfaktorer för tjänsten Boka en bibliotekarie på högskolebibliotek

This master´s thesis is a comparative study of the importance of eight factors suggested in the literature to be related to the perceived utility of the service Book a librarian (Swe. Boka en bibliotekarie). Disciplinary differences were also analysed. 73 encounters between students and librarians in 11 Swedish academic libraries were studied using a survey. Six factors were significantly related (at the .05 level) to the utility of the service.

Biblioteksrum i förändring: Folkbibliotekariers upplevelser av ny-, om- och tillbyggnation

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

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