The aim of this study is to investigate the public libraries use of their websites in their marketing. Our study is based on the websites of 60 public libraries. The libraries are chosen because of their geographical location in three different provinces? Skåne in the south, Östergötland in the middle and Norrbotten in the north. These three choices enable us to cover densely as well as thinly populated areas, the agricultural district, the woodland and cities of various sizes.

The industrialized timber housing process is capable nowadays to build multi-storeyhouses since fairly new changes in the Swedish regulations where made after theadmission of the European Union in 1994.The industrialized process moves parts of the construction process into a highlyeffective factory where 3D-volumes of the building are prefabricated beforetransportation to the building site for assemble.The assembly process is relatively effective compared to the completion of thebuilding service system and this is therefore the main focus in this thesis. This thesisattends problems with completion of the building service system, and thereforedemarcates from other aspects, such as technical and economic aspects, of thebuilding service system.The degree of completion of the flats differs from completion of the connectivepassages, for example hallways, in a way that suggests a need for further investigation.This thesis includes analysis of the possibilities to increase the prefabricatedconnective passages, to the extent of containing building service systems.An increase of the prefabrication of the building service system has a greatdevelopment potential, even though some restraining factors need to be solvedbefore implementation.This thesis was made in collaboration with two of Sweden?s leading companies on themarket of multi-storey industrialized timber housing, Moelven ByggModul AB andLindbäcks Bygg AB..

The purpose of this paper is to examine different attitudes regarding freedom of information and how libraries should fulfil their information-task represented by four organisations. The organisations are important in shaping the Swedish public libraries in different ways. The purpose is to examine in what ways their definition of information freedom may differ from one another and what that means in defining the public library. For the survey the qualitative textual analysis has been used for examining the documents and websites that are part of the debate about the public library and information freedom. We chose to interview representatives of four organisations that in different ways influence the shaping of the public library.

This master's thesis deals with the public library project called the GÖK-project, whichconcerned three Swedish public libraries: Linnestaden (Göteborg), Örnskoldsvik and Kalmar.The general outlines for the project were: reconsideration of the conception of the literaryquality, improvement of the library services, adjustment to the library user and reconsiderationof the conception of adult education to the public libraries of the 90s. The projectcaused a big national debate with effort put on the conception of the literary quality.The topic of this master's thesis is partly the GÖK-project and its general outlines, partly theaccomplishment of the project, the main point put on the public library in Linnestaden(Göteborg)..

Syftet med den här studien är att undersöka hur lean fungerar inom banksektorn och mer specifikt inom Skandinaviska Enskilda Banken (SEB) som vi valt att studera ingående..

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

In May 2005 the Swedish cinema chain Astoria Cinemas is founded and in July two years later the company goes bankrupt. In this thesis Astoria Cinemas is used as an example to illustrate the conditions for a culture-producing company in a commercial market. The purpose of the thesis is to discuss the strategies for cultural production that has been used by the actors involved in the Swedish cinema market, and also to discuss the structural environment on that market. It is a qualitative study based on interviews and documentation. A few conclusions are possible to draw from the empirical material, one is that Astoria Cinemas? management did not agree on the company?s business strategy and therefore might have acted strategically inconsistent.

Deliberative politics offers a new and exiting way of overcoming the problems that the western democracy of today is facing. A lot of research in the most recent years have had the goal to replace the representative democracy with a decision-making frame built on decentralization and deliberation. The goal for this essay is to create a framework for local decision-making, based on deliberativ norms, that could work as a complement to the representative democracy instead of replacing it.During the recent years the so-called "brukarråd"; councils for the most common users of one special public service, has been a new way for the local government to get in direct contact with those who are most affected by changes and developments in the specific area of the public administration. In this essay I argue for that these councils should be designed so that they could house deliberative processes.After creating a model for the possible way of designing the "brukarråd" I compare the framework with the system that exists today. In this way there is a possibility to point out if there is a way to deepen the democracy within the already existing system..

The aim of this thesis is to analyze and explain the similarities and differences in management control between a private and a public primary care company. A comparative case study was developed based on one public and one private primary care company in Stockholm County Council. The framework of Otley (1999) was used to define and limit the area of management control systems, according to his five factors. For the analysis of the empirical results Hood's (1995) seven doctrines of New Public Management was applied, and customized to fit the purpose of the study. The results indicate that the differences between the two organizations are very limited.

Som ett led i utvecklandet av 24-timmarsmyndigheten kommer Luleå kommun att införa självservicetjänster genom att automatisera gymnasieansökningen via Internet för alla 9:e klassare. Denna satsning hoppas kommunen främst kommer att resultera i ökad service för eleverna och deras föräldrar samt ökad kvalitet på de uppgifter som eleverna lämnar ifrån sig. Då vi författare anser att kvalitet och service är subjektiva begrepp så har vi valt att undersöka Luleå kommuns, elevers och föräldrars syn på service och kvalitet i relation till den Internetbaserade gymnasieansökan samt hur dessa grupper definierar begreppen service respektive kvalitet och i vilken mån deras synsätt överensstämmer respektive skiljer sig åt. Några slutsatser som vi har kommit fram till är följande: ? BUFs, elevernas och föräldrarna definierar service som tillgänglighet och förbättring, vilket innebär att de ser service som någon slags aktivitet som servar dem på ett eller annat sätt.

This thesis investigates how the level of implementation of New Public Management affects an organization?s efficiency. According to theory, a high level of implementation leads to a more efficient organization. This thesis is based on two case studies conducted on two units within Stockholms Stad. One of the units shows a high level of implementation of NPM and a high level of efficiency.

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

This study is based on interviews with four managers in public elderly care and four managers in private elderly care. The aim of this paper is to examine how these managers are experiencing their leadership in relation to conflict management, and if the managers leadership differs depending on private or public elderly care. Leadership and conflict management are theories that have been used in order to analyze the empirical findings. Previous research that has been used in the study concerns ?leadership/leadership styles?, ?conflict management?, ?to be active in the private/public elderly care?.

The purpose of this master thesis is to study the correlation and meaning of current ideas and practice at the public library of Gothenburg. This was done by comparing the visions and ideas expressed by the library through the library plan, with how the daily practice looks. For the theoretical framework organizational theory is used and research data was collected both from public documents and through observations. The public library of Gothenburg were chosen for the study because of it's newly renovated facilities. The idea is that these facilities make a suitable study object of the current ideas and priorities of the public Swedish library in general.The results show that the public library practice in Sweden still rests on the original public library ideas such as offering information for free and treating every user as equal.

Through our study we have found that there are moresimilarities than differences in leadership styles. The dominant leadership style of managers in both private and public sector is the democratic leadership style, often in combination with other styles; most notably the authoritarian leadership style. The charismatic leadership style doesn't seem to be popular in neither private nor public sector.Title:                                                                              A study of leadership styles in public and private sector Course:                                                    Bachelor Dissertation - LeadershipAuthors:                                                  Milos Kostic and Rudina ShabaniAdvisor:                                                   Ingemar WictorKeyword:                                                Leadership style, public, private, leadershipProblem formulation:          What differences and similarities in leadership styles are there between managers in private companies and managers in public companies?Purpose:                                                  Our purpose has been to find which similarities and differences there are in leadership styles between managers in private sector and managers in public sector.Theoretical framework:       After studying the theory of leadership, we found four different leadership styles relevant to our study. In the theoretical framework we discuss theories of authoritarian leadership, democratic leadership, laissez-faire leadership and charismatic leadership.