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870 Uppsatser om Commercial speech - Sida 49 av 58
Barnkalas flyttar hemifrån : En studie om företags syn på köpeskalas
SyfteVårt syfte är att få en djupare förståelse för vad som motiverar företag som erbjuder köpeskalas och hur dessa företag genom värdefulla kundupplevelser och effektiva arbetsprocesser tillfredsställer både barn och föräldrar samtidigt som verksamheten är lönsam. Med koppling till detta syfte har vi valt att använda följande tre forskningsfrågor:Varför motiveras företag att erbjuda köpeskalas?Hur kan företag erbjuda en köpeskalasupplevelse som gör både barn och föräldrar nöjda?Hur bör företag utforma köpeskalaserbjudandet för att vara lönsamma?MetodVi har valt att ha en kvalitativ metod då syftet med studien har varit att få en djupare förståelse för köpeskalasbranschen. När vi har arbetat med teorin och empirin har vi växlat mellan en induktiv och deduktiv forskningsansats, alltså har vår studie varit abduktiv. Empirin består av semistrukturerade intervjuer med respondenter från olika företag i Kalmar.SlutsatserVår studie har kommit fram till att företag motiveras att erbjuda barnkalas för att skapa och utveckla långvariga relationer, generera positiv word-of-mouth, bidra till ökad inkomst, förbättra tillgängligheten och forma en bättre arbetsplats.
Drainfill
Ocean Thermal Energy Conversion, OTEC, a technology using the temperature difference between cold deep seawater and warm surface water, can extract the work in the form of electricity. OTEC gives also synergies of drinkable fresh water. The temperature difference has an impact on the efficiency of the technology, which means that the feasibility of OTEC is geographically limited. The project intends to explore the possibility of replacing the atoll Tarawa?s present electricity generation with an OTEC plant and to explore synergies. In the present situation all of Tarawa?s electricity is generated by fossil fuels.
Röjning på snö och röjning på barmark : effekter på produktivitet och kvarvarande bestånd
Approximately 4000-5000 hectares, of SCA´s forest land area in Västerbotten, are in need of pre-commercial thinning (PCT) every year. Within the management district, the areas annually treated with PCT must increase, in order to decrease the area with an urgent need for PCT. This can be done by employing more forest workers or entrepreneurs, by mechanized PCT or by an extended season for PCT. Positive experiences from a private forest owner, who started to carry out PCT when the first snow came and then continued for several months, gave an idea to investigate the possibilities to prolong the season of PCT.
The purpose of this experiment was to compare PCT carried out when there was snow on the ground with PCT performed when there was no snow on the ground.
The Power of the Gift Bag : En studie om användandet av gift bags som marknadsföringskanal
In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.
Myrorna - subkulturens butikskedja : en studie i varumärkesutvecklande
AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.
Basel II och fastighetsbranschen - en scenariostudie av de nya kapitaltäckningsreglernas konsekvenser för fastighetsbranschen
Banks carry a great responsibility when it comes to the financial systems in our society. Disturbance in the credit system affects both lender and borrower. All financial institutions must therefore carefully estimate their risk exposure. This assessment enables them to cover themselves from losses with appropriate capital buffers as main guardian. In order to prevent bank crises and also to maintain financial stability in general, new regulations concerning analysis and preventive actions were introduced on the 1st of February 2007.
Kostnader vid gallring med flerträdshanterande aggregat, från skog till industri
Profit in first commercial thinnings of today is hard to achieve. This is because of prevailing pulpwood prices and because of high costs of logging and transport. To reduce these costs higher productivity is advocated. One way to increase the productivity is the use of multi-tree handling harvester heads. The aim of this study was to calculate logging and transport costs in first thinnings, where multi-tree handling has been used.
Urban Vindkraft : ett nytt element i bebyggd miljö?
This paper aims to explore the phenomenon urban wind energy, its visual effect on built environment and the factors that affect the opinion towards new elements in the city. A place study of the city Gävle serves as a complement to the theoretical part of the paper. The theoretical discussion opens with an account for the technical and economical conditions of urban wind energy. It presents the technical basics, different types of turbines and a discussion occurring wind related techniques in built environment. Today, the knowledge of how the wind moves and acts in the rural landscape is quite good.
Hur unga flickor i åldrarna 12-19 årpåverkas psykiskt av media, i förhållande till sina kroppar : En litteraturstudie
Inom disciplinen kognitiv ho?rselvetenskap tilla?mpas en integrerad ansats da?r taluppfattning beskrivs ur ba?de ett auditivt bottom-up-perspektiv och ett kognitivt top-down-perspektiv. Studien underso?kte hur taluppfattning varierar med, respektive utan top-down-sto?d och vad de kognitiva fo?rma?gorna uppma?rksamhet, minne och inhiberingsfo?rma?ga hade fo?r inverkan. Taluppfattningsfo?rma?ga utva?rderades med hja?lp av ett Speech-In-Noise-test (SIN-test) som bestod av tre deltest da?r enstaviga ord presenterades i en ofo?rdelaktig miljo? besta?ende av ro?ster som talande i mun pa? varandra.
DEN ANDREIdentitetskonstruktioner i förhållande till skolnormen : - Vuxnas berättelser om sin tidigare skolgång
AbstractWe decided to explore former school pupils? experiences of not conforming to the norm. Earlier studies have focused on the children as ?the problem?. We see this as worrying, especially since there is very little research focusing on the pupils? own experiences. The children?s own perspective needs to be brought to the fore.
Effekt av biotintillförsel på klövhälsan hos mjölkkor i lösdrift : ett kontrollerat fältförsök på tre gårdar
The Effects of dietary biotin supplementation on hoof health in Swedish dairy cows - a controlled cohort field study.
The aim of the present degree project was to investigate the effects of biotin supplementation on hoof health in dairy cows. The experiment was performed as a controlled cohort study in three commercial farms in western Sweden from January 2002 to October 2002. The cows were all housed in cubicle systems with transponder concentrate feeding systems. Within each farm the cows were allocated to either biotin or control treatment. The biotin groups received 20 mg of biotin per cow and day, starting 14 days before expected calving.
Fusion - med särskild inriktning på avdragsbegränsningar för kvarstående underskott
En fusion innebär att ett företag övertar ett annat företags tillgångar och skulder utan en mellanliggande likvidation. För företag som är i behov av att gå samman i större enheter, för att rationalisera verksamheten och uppnå synergieffekter, kan en fusion kan vara lösningen. EG-direktivets regler utgör grunden till den skatterättsliga definitionen om fusion och har implementerats i svensk skatterätt i 37 kapitlet IL om fusioner och fissioner.
Grundtanken bakom inkomstskattebestämmelserna kring fusioner är att fusionen inte ska leda till en skattebelastning för företaget. Verksamheten behöver inte upphöra och kan fortsätta vidare fast i en annan regi.
Offentligt stöd till innovationer : Hur resonerar de offentliga stödgivarna?
The purpose with this essay is to study the public support givers view of the concept innovation and to study how the public support givers discuss and act around the division of public support to entrepreneurs innovations. The purpose is further to describe if the division of public support favour or not favour environmental innovations and to examine if the public support givers consider the industry for environmental innovations is profitable for the society?s economy.We have done several case studies where we have interviewed eight public support. Support givers in this essay are defined as public authorities and other organisations on local, national and/or international level that gives public support to innovations. The public support givers that take part of the essay is VINNOVA, ALMI Stockholm, Innovationsbron, Energimyndigheten, SU Holding AB, KTH Holding, Västra Götalandsregionen and MISTRA.Our theoretical starting point is Silverman and Baums theory ?Picking Winners or Building Them?.
Utveckling av Gamla hamnen i Reykjavik
In Scandinavia today many old harbour areas are developed into residential and
commercial areas. For example are both Helsingborg city and Malmoe city in
south Sweden planning to restructure some of their harbour areas to accommodate
shops, schools, offices, residences et cetera. In Copenhagen in Denmark new
plans for Nordhavn is also underway. In almost every plan proposal to
redevelope an old harbour area the harbour activities are set a side to give
room for new development. In Reykjavik, however, this has not been the case.
Bibliotekarier och forskare i samspel : Fallstudier på ett företag och ett universitet
Librarians like to think that libraries contribute substantially to the progress of research. However, libraries still seem to have serious problems getting integrated in their parent organization on equal terms with other parts of that organization. The degree of integration of the library is thus the main topic of this thesis and the purpose is to examine how the interaction between librarians and scientists is formed and can be developed. That issue leads to concrete questions concerning what part librarians play in the scientists work and which factors influence the cooperation or lack of cooperation. We have chosen, for reasons of comparison, to make two case studies; one is a branch of a university library and the other is a library in a large pharmaceutical company.