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870 Uppsatser om Commercial speech - Sida 34 av 58
Kommunikation mellan patient och sjuksköterska : Faktorer som påverkar
Background: As a part of a national health control program, Statens VeterinärmedicinskaAnstalt performs diagnostics to screen flocks for certain pathogens causing high mortality,morbidity and/or serious economical losses. There are several viruses in the programincluding IBDV (infectious bursal disease virus), IBV (infectious bronchitis virus) and NDV(Newcastle disease virus). Method: 96 serum samples were collected from different poultryflocks in Sweden and analyzed by ELISA, which are currently used in the health controlprogram as well as by a commercial prototype of a multiplex immunoassay manufactured byLuminex Corp., which is currently under evaluation at the United States Department ofAgriculture USDA. This 4-plex assay detects antibodies for the three above-mentionedviruses as well as antibodies of avian reovirus. In the context of this study the ELISAs run inroutine diagnostics as well as a REO ELISA were used as the standard for comparison.Result: The antibody concentration in serum from vaccinated chickens was high while theantibody concentration level in serum from not vaccinated chickens was low.
Den personfixerade politiken : En innehållsanalys av Nagens Nyheters rapportering från det amerikanska presidentvalrörelsen 2008
The purpose of this essay has been to describe and compare the personal qualities that the Swedish newspaper Dagens Nyheter (DN) tried to associate Barack Obama and John McCain with during the American presidential election campaign 2008. The main question to be answered is: What social and physical characters as well as what personal experiences, interest and resources did DN tried to emphasize regarding John McCain and Barack Obama during the American presidential election campaign 2008. The theoretical starting-point has been John B Thompson?s theory of the mediated publicity and John Corner´s theory of political persona and spheres of action. Various DN news texts, in all 38 articles, have been examined by content analysis from 25th of august to the 4th of November.
Självkörande fordon : En analys av energianvändning och kapacitet
Self-driving cars are soon to become a reality to the commercial market. A self-driving car does not have a human operator, which enables some interesting characteristics. The main benefits are considered to be:The number of accidents and traffic jams should be reduced.Enhanced comfort.Energy usage could be decreased while capacity could be increased.This study concerns the causes for improved energy efficiency. The reason for improved energy efficiency is mainly because of the variation in terms of acceleration, braking and distance holding are reduced. The vehicles are more intelligent and can work together as a unity.
The Purchase Decision Process Revisited: The Role of the Internet on Swedish Consumer Behaviour
The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.
Får alla vara med? : En analys av Mångkulturåret 2006 och dess retoriska kontext.
The aim of this paper is to describe the position of the Swedish welfare state within the shaping of a Swedish national identity. This is done through the study of Mångkulturåret 2006, and its rhetorical context. The point of departure is that history is formed continuously in current speech and a text analytical method has been used. Mångkulturåret was issued by the Department of Culture as an extended perspective of Cultural politics. The rhetoric used in the official document Agenda för Mångkultur is analyzed through a comparison with earlier official documents on the field of multiculturalism and integration.
En argumentation om berättelser - En studie om effektivitet och reklamkapital för repetitionsstrategier
Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.
Mappingmetoden och bildmaterialet Everyday Life Activities ? behandling av agrammatism hos personer med afasi av Broca-typ
This pilot study describes a therapy method for persons withBroca´s aphasia. This method is based on the mapping hypothesis (Schwartz,Saffran & Marin 1980). The mapping hypothesis is based on the assumptionthat agrammatism is caused by an inability to combine syntactic structurewith thematic roles. This study describes a combination of the therapymethod mentioned above and the Everyday life activities photo series (ELA,Stark 1992). The aim of the study was to investigate if therapy based on awritten sentence/picture format is a viable starting-point for future research.The therapy presented combined written sentences with pictures describingeveryday life activities.
Repetitioner i barnriktat tal under det första levnadsåret
En hög andel repetitioner är ett av de utmärkande dragen i barnriktat tal. Tidigare forskning har visat att andelen repetitioner i barnriktat tal varierar beroende på barnets ålder. Dessutom tyder forskningen på att repetitioner i barnriktat tal kan vara främjande för språkutvecklingen. Syftet med studien var att undersöka eventuella variationer över tid i andelen repetitioner i barnriktat tal under det första levnadsåret, samt försöka hitta ett samband mellan detta och barnens språkliga utveckling. Repetitionerna i föräldrarnas tal hos tio förälder-barn-dyader då barnet var 3, 6, 9 och 12 månader undersöktes kvantitativt.
Janusansiktets potentialitet: en studie mellan erfarenhetsrum och förväntningshorisonter
This essay will discuss the Roman God Janus, as a figure of speech, in four different texts written by Publius Ovidius Naso, Michel de Montaigne, Francis Bacon and Elijah Fenton. The Janus figure could also illustrate the relationship between the past, the present and the future, because of the attributes of looking back and forward, in both space and time, that Janus was said to possess. Reinhard Koselleck's ideas of space of experience and horizon of expectation will be used as an analytical approach, thus creating a dual purpose for this essay. On one hand to understand texts about Janus, which implies an understanding of the changes over time associated with the history of ideas of Janus, and on the other the past's importance in relation to the future, which includes an understanding of Janus via Koselleck's thesis about the change in relationship between experience and expectation.The question formulations are as follows: How has the Janus motive changed over time in the researched texts? How can the literary use of Janus show the changed relationship between the space of experience and the horizon of expectation, and in a wider context between the past and the future? Janus has gone from being a physical presence, as the arcs of the Forum Romanum in ancient Rome, to becoming a tool for authors, one that spans many literary rooms.
Att Införa IPv6 i ett IPv4-nätverk
Internet is growing every day and this is leading to an address depletion of the current IPv4 addresses. A new version of IPv4, called IPv6, is the protocol for addressing computers that will deal with this problem. IPv4 and IPv6 are unfortunately not compatible with each other. IPv4 and IPv6 have to co-exist for a long time until IPv6 will be the dominant protocol.The purpose of this thesis is to examine how a transition could be done or more correctly, how to deploy IPv6 in an already existing IPv4 network. After that part of the report a case study at the local Internet service provider Junet AB will be conducted.
Biblioteket i centrum : Ett utvecklingsprojekt för bibliotek och landsbygd
The structure of the Swedish public library field has been evolving during the last decades. The traditional mission of educating the citizens to become responsible, democratic and knowledgeable members of society has in a way led to the integration between public and school libraries. Lately new co-operational models have been under debate and a sense of resistance has arisen because of the economical and market influences. In parallel with closure of library branches new libraries have evolved in malls and wash houses and some with self-service with no use of librarians. This work shows how co-operation in rural areas finds the common goals for the people living there who are concerned about keeping the service needed including the public library and thus using existing means and crossing borders of commercial thinking.
Konceptutveckling av fyllda balanser
This examination project has been performed in collaboration with Husqvarna AB, one of the world?s leading manufacturers of both commercial and professional garden products such as chainsaws, trimmers and lawnmowers. Husqvarna AB always strive to develop and improve new and existing products and components to ensure an attractive product and a competitive position on today?s market One of these components is filled balances. This is a component unique to the company and is one of the parts in their fuel-powered chainsaws.
Muntliga förmågor, vad är det? : En analys av möjligheterna kring bedömning av elevers muntliga förmågor i samhällskunskap
Through teaching, pupils are given the opportunity based on their personal experiences and current events to express and consider their views in relation to others who hold different views. As a result, pupils should be encouraged to get involved and participate in an open exchange of views on societal issues (Skolverket, 2011d, s. 189). To assess pupils orally in the subject of civics in primary education is an unexplored field, which makes this field relevant to explore. There are numerous researchers? who with the help of deliberative methods, formative feedback, formative assessment and studies regarding classroom climates whom all speak positive about using discussion/dialogue in education to upraise and develop learning among pupils.
Distribuerade fastighetsautomationssystem : - En implementation av kommunikationsprotokollet BACnet
Building Automation Systems in commercial buildings are often designed and installed by different contractors, using equipment and components from different manufacturers. The lack of an accepted communication standard has resulted in a few different standards. Many manufacturers of building automation systems only support one, a few or none of these standards, while developing proprietary system solutions. Regin, who develop such equipment, are planning to adopt an open communication protocol specially designed for building automation - BACnet. As a step in that direction this thesis was announced with the purpose to investigate the possibility to implement BACnet in one of their products and to gain more knowledge of the BACnet protocol.
Imitation som intervention : En behandlingsstudie om hur Intensiv Imitation påverkar samspel och kommunikation hos en flicka med Rett syndrom
Rett syndrome is a congenital neurological syndrome, which in the classic phenotype only affects girls. The symptoms include lack of speech, stereotypic movements of hands, dyspraxia and mental retardation, and these symptoms lead to communicative impairments. The purpose of this study was to examine whether the intervention method Intensive Imitation affected interaction/communication and initiative in a girl with Rett syndrome. The design of the study was a Single Subject Experimental Design with a three-week long intervention period where the girl participated daily in 30- minute sessions of Intensive Imitation together with the test conductor. Interaction, communication and initiatives were observed and analyzed before (Baseline A), during and after (Baseline B) the intervention period.