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Att marknadsföra ett företag med hjälp av nationalitet : En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.
Tillfälliga föräldrar : - En studie om familjehemsföräldrars resonemang kring placerade barns anknytning
Studien har syftat till att få en förståelse för familjehemsföräldrars perspektiv på anknytning och vad de menar att det finns för svårigheter och möjligheter gällande anknytning för barn som placeras i familjehem. Studien berör även hur relationen mellan barn och familjehemsförälder förändras över tid och hur samspel mellan barn och familjehemsföräldrar, barn och de biologiska föräldrarna och barnets tidigare erfarenheter kan påverka anknytningen. Studien är kvalitativ och bygger på intervjuer med sex familjehemsföräldrar. Bowlbys anknytningsteori har använts för att analysera det empiriska materialet och studien har en hermeneutiskt ansats.Familjehemsföräldrarnas upplevelser tolkas som att barn kan skapa en trygg anknytning till dem och att de kan utgöra en trygg bas för placerade barn. Familjehemsföräldrarna menar att en trygg anknytning rör både yngre och äldre barn.
DEN GODA MARKNADSFÖRINGEN
The term ?good marketing practice? in the 4 § 1 section Swedish marketing law (Marknadsföringslagen 1995:450) has a wide meaning. Besides 5-13 d §§ and 17 §, the term also covers other non legal rules. The essay intends to define the legal meaning of the term as well as examine how it is experienced of laymen in the area. According to 1 § Swedish Marketing law aims to protect business men and consumers from unjustified marketing.
Studie i exteriör belysning : med tillämpning på Bokenäs, Volvos fritids- och konferensby
When creating a good lighting design it is crucial to know how different types of lamps work. Knowing what kind of light they emit and in which situations they work well is also very important.
In this master thesis I present different types of lamps and give an account of how light is spread through the different shapes of luminaires, reflectors, filters and so on. I write about how our eyes register radiation and connections between lighting and how it makes us experience space. Furthermore I deal with the effect of artificial light on living organisms and the environment.
After the theoretical studies I deal with the places I have visited to study how different lamps and luminaires work and look like in existing lighting designs. These visits have also been inspirational to my lighting proposal for Bokenäs.
Bokenäs is Volvo?s resort and conference center which is situated on the Swedish west coast.
Förskollärare eller grundskollärare? : Så påverkar högskolestudierna valet av inriktning för några lärare på den kombinerade lärarutbildningen
April 28th 2010 the Swedish parliament decided that the combined teacher exam will be divided into four parts. This means that the education for preschool teachers and primary school teachers will have to be separated and future teachers will have to decide before their studies what ages they want to work with. To investigate if this could affect the quality of the choice I have interviewed 5 new teachers from the combined teachers program about what ages they wanted to teach before they began to study and what ages they wanted to teach after completed studies. I did this to see whether the choice was influenced by the educations or not. It turned out that all 5 had an idea of what ages they wanted to teach in before they began the educations and only one of my interviewees changed her mind during the studies.
Internprissättning av patent och FoU : samt bevisningsfrågor till följd av dokumentationskravet
As the globalization progresses, the matters of transfer pricing have become essential to multinational enterprises and tax administrations. For states it is important that the transfer pricing is correct to defend their tax base. Incorrect transfer pricing can also have dire effect on the enterprises. They run the risk of both double taxation and tax penalties. Some of the most difficult assets to put a transfer price on are intangibles.
Effekter av "Billigaste väg" för Stora Enso Skogs transportverksamhet :
Transportation constitutes a large part of the forest industry's raw material costs. Transport also contributes a significant proportion of the carbon dioxide emissions. In order to reduce both the cost and environmental impact different types of decision support are required. These, in turn, require extensive information about the road network and correct information on road path selection and transport distances. In the development of national road data base for forestry (SNVDB) a road selection application has been included.
Borta med vinden : skogsägares erfarenheter av avverkningstjänster efter stormen Ivar
Hösten 2013 stormade det i Sverige ett flertal gånger. En av dem, stormen Ivar, fällde 4,3 miljoner skogskubikmeter privatägd skog med kärnområde i Medelpad och Jämtland. De senaste åren har varit stormtäta och en mängd erfarenheter finns från att hantera stormarnas konsekvenser. Dock saknas forskning om hur skogsägarna resonerar efter en storm och upp-lever de stormtjänster som erbjuds, vilket lade grunden för detta examensarbete. Syftet var därför att ta reda på och förklara hur skogsägarna upplevde stormen Ivar från stormtillfället till nästan ett år efter stormens framfart, vad som påverkar den upplevda tjänstekvaliteten och hur framtidens stormtjänst bör se ut.
EU i nyheterna : En diskursanalys om EU och EU:s anseende i det svenska medieutbudet
The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on. The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.
Ett anpassat ledningssystem för informationssäkerhet : - Hur gör en liten organisation med hög personalomsättning?
This paper aims to find out how to implement an information security management (ISMS) system that is based on ISO/IEC 27001-standard into a small organization with high employee turnover. The standard employs the PDCA-method as a course of action for implementing the standard. The reason for implementing such a system is to introduce information security to the organization and to maintain it despite the changes in management. The paper based it?s survey on a case study of a student nation in Uppsala, Sweden.
Hur långt sträcker sig den svenska välfärdspolitikens strävan efter jämlikhet? : en diskursanalytisk fallstudie av storstadssatsningen
The aim of this study is to analyse the Swedish state´s ambition in achieving equality among its citizens. By studying the new urban policy introduced by the government in 1998 from a theoretical perspective the purpose of this essay is to understand the ideational dimensions in this policy project, in regard to established understandings about equality.The theoretical framework on which this study is based consists of two different parts. The first presents dominating models on welfare states, mainly focusing on the socialdemocratic welfare state. The second introduces influential theoretical views on equality, primarily discussing universalism and a differentiated equality view. It also presents theoretical views on how to understand the relationship between the state an its citizens.
Affärsdriven samhällsutveckling. Analys av hotelletablering i Partille kommun
Partille kommun har som önskemål att ett hotell ska finnas i Partille i enlighet med visionen för år 2035, om att gå från en förort till att bli en förstad. Idag finns endast två övernattningsalternativ av vandrarhemskaraktär i kommunen. Syftet med projektet är därför att utreda om en hotellverksamhet i Partille är möjlig. Vidare utreds hur Partille kommun arbetar med affärsdriven samhällsutveckling där kommunal strategi möjliggör en önskad samhällsplanering.Rapporten redovisar fyra faktorer som är avgörande vid val av lokalisering av ett nytt hotell; Tillväxt av befolkning, Tillväxt i näringsliv, Dragningskraft på privata marknaden samt Beläggningsgrad på minst 55 %. Dessa faktorer har utifrån en omvärldsanalys av Partille och dess närområde utreds vid bedömningen om ett hotell är möjligt eller ej.Informationssamling har skett genom kvalitativa intervjuer med politiker och tjänstemän på Partille kommun samt branschkunniga och verksamma inom hotellbranschen.
Nykter motoffentlighet och alternativ litterär institution en litteratursociologisk undersökning av Godtemplarordens förlag.
The aim of this masters thesis is to examine what political, social and ideological reasons that were the base for the establishment of the Swedish temperance movement. Which judgements within this movement that resulted in the decision to establish publishing firms, how these publishing businesses were organised and what function they had in the literary circuit. The questions are: What principal political, social, economical and ideological reasons were the bases for the establishment of the Swedish temperance movement? How has their need for publishing firms arisen? Which were the publishing firms and who were the publishers? What ideas, purposes, experiences, values and judgements led to the establishment of publishing firms? In the first part of the theory I have used the historical materialism of Karl Marx; in the second part the theory of middle class publicity by Jürgen Habermas; and in the third part I have made a presentation of the literary circuit and how it works according to Marx and Habermas. The method used is an analysis of ideas and ideologies in literature and documents.
Att beskriva upplevelsen av stadens rum :
The city is complex, multi-faceted and fascinating. The same can be said about the rooms
of the city. The experience of the rooms of the city can be described in as many ways as
there are individuals. The question concerned in this essay is How can you describe the
rooms of the city as a phenomenon and how can you describe the experience of these rooms
in general?
The concepts city and room are widely understood and neither of them has a description
that can be used in all situations.
Redesign of an existing apartment block in Kv Preussen to passive house
Passive houses are a relatively new concept in Sweden and by that it is meant a house without a traditional heating system. The most acknowledged passive house project is the terrace houses in Lindås, Gothenburg, which we have used as a reference. This project concerns a square apartment block. So far, no square apartment block has been built as a passive house in Sweden.The common opinion in the construction industry is that it is not economical to build extremely energy efficient houses. With Peab as commissioner our task was to investigate if that is true, if regarding the construction of a multi storey house as a passive houseMidroc, now owned by Peab, constructed in the block of Preussen in Jönköping during 2004-2005 four houses, with 132 apartments distributed on seven floors.