The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

This thesis is on the subject of different views on abortion. With a qualitative analysis of the family planning policy in China and interviews with four persons living in China I try to answer what abortion can mean in this context. I use the results from an earlier study of the antiabortion lobby pro-life and the last republican candidate Mitt Romney to compare how abortion is being constructed in different ways. Reproduction is in both USA and China, among other countries, a subject for regulation. Following thesis wish to explore how that is done and what consequences it brings.

Persistent pink in beef patties and hamburgers is a problem in the meat industry that has been known for a few decades. It is a costly problem as it can give rejections of food by consumers. Studies around the world have tried to solve the problem but it still remains a mystery. There are many different theories of what is causing the red colour. Some of the most likly theories are reducing hemocromes, high microbiological loads, contamination of nitrite or organic/non organic substanses, DFD meat etc.

Studiens syfte har varit att undersöka färgens betydelse i skolslöjden. Vi har reagerat på att färg används i begränsad omfattning dels i lärarutbildningen men även i grundskolan. Vi efterforskar förklaringar i slöjden och slöjdlärarens historia. Genom bakgrundsfakta om färg vill vi åstadkomma ett ökat intresse för användandet av traditionella färger och ett laborerande arbetssätt. Färganvändning kopplas till kursplanen i trä- och metallslöjd och tydliggörs i diskussionen.

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

The purpose of this study has been to examine how the media presents policymakers from a gender perspective. We have made an analysis on the basis of genderdichotomies. We have studied images from the Swedish newspaper Svenska Dagbladet as well as the French newspaper Le Monde in order to achieve a greater understanding in which way the both medias contributes to the reproduction of gender in the media.The conclusion of the study has shown that the gender system is somewhat confirmed by the way in which men and women are presented in the medias. Men are presented with more traditional gender related associations than women who is shown in a more dynamic constellation, this is mostly evident in the Swedish newspaper Svenska Dagbladet..

In this paper I have sought a suitable level of abstraction in my models describing the landscape; the models are made to be viewed from eyelevel. Because of the spectator being ?in the model? the objects included need a certain degree of realism. I have sought what is needed in the model to be able to comprehend that the model is showing a landscape. Some details might be unnecessary.

The purpose of this study is to first investigate how a group of Syriac women participating in the Syriac/Aramaic Academics Association (SAAF ? Syrianska/Arameiska Akademikerförbundet) at a Swedish university perceive their ethnic identity, and maintain it in the mainstream Swedish society. Furthermore, it considers whether SAAF as an ethnic institution provides an arena for the reproduction of social capital in interaction with the women's families. This study is based on previous research and theories of ethnic identity and its role in the building of social capital within so-called ethnic groups. The method used for this study involves qualitative interviews, to achieve its aims.

The lake Spexhultasjön is a moderate humic mesotrophic lake that is not acidified. The fish fauna was investigated by using a standard method for sampling freshwater fish with multi mesh gill nets. The fish fauna was diverse with perch, pike, tench, common whitefish, and roach. Perch and roach dominated. There were few pikes.

Misogyny in gaming culture ? a qualitative discourse analysis of the reproduction of patriarchal dominance in the gaming culture is based on Teun A. van Dijk's belief that a dominant group continuously produces and reproduces its social dominance over a subordinate group by using the language. The members of this group do not simply do this by being. A person does not want to risk damaging its reputation which makes the dominant group forced to use various strategies to reproduce its dominance.

Wood has always been an important material for people, and it is used for many applications. As for example, fuel for cooking and heating houses, construction materials and for constructing means of transport. Since wood also is a material that with time biologically degrades due to activity by micro organisms and wood fungi it is important to find ways to protect and further lengthen the life span of the material when in service. One method is to decrease the amount of water in the material by impregnation with an hydrophobic oil. The Linotech method which uses only pure linseed oil is one such possible method. The aim of this study was to investigate the possibility to at the same time impregnate and stain/colour wood samples of pine and spruce by using the Linotech method.

Knowledge in reproduction in the Swedish lynx (Lynx lynx) is important forseveral reasons. Situated on top of the food chain, lynxes may be at risk of beingexposed to environmental toxins that could have adverse effect on reproduction.The population of lynxes is today managed by restricted hunting which demandsknowledge about both the lynxes numbers and their reproduction. In addition,lynxes may function as indicators of climate change for instance if their season ofheat would be earlier or prolonged due to a warmer climate. Today?s knowledgein reproduction in Swedish lynx is mainly based on information gathered fromradio collared animals.

This study is based on how politicians? standars were represented in the debate about assisted reproduction of single women and surrogacy in Sweden. And also which arguments the politicians performed on both issues. The study was based on the protocol 2011/12:91 from the parliamentary debate in Sweden. The aim of the study was to examine political standards is identified according to parenting and family in the assisted reproduction and surrogacy debate.

The main aim of this research is to survey the general colour scheme for private dwellings inVisby, built 1860?1930. During this period the visual appearance of the town of Visby changedsubstantially, since the increased local production of lime led to the plastering of many woodenbuildings. Which colour schemes were chosen for the different building types of the historic centreof Visby, and which colours came to dominate the time period? The methods used for answeringthese questions have partly been field studies on site and sampling of selected buildings, andpartly critical reading and observation of iconographic material (paintings, drawings, aquarelles,postcards and photographs).

As the information society becomes increasingly flooded with digital images, the need for efficient image retrieval systems increases as well. To handle the vast amounts of data involved, the indexing process needs to be run automatically, using content-based descriptors extracted directly from the digital image, such as colour composition, shape and texture features. These content-based image retrieval systems are often slow and cumbersome, and can appear confusing to an ordinary user who does not understand the underlying mechanisms. One step towards more efficient and user-friendly retrieval systems might be to adjust the weight placed on various descriptors depending on which image category is being searched for. The results of this thesis show that certain categories of digital images would benefit from having extra weight assigned to colour, texture or shape features when searching for images of that category..