The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

I denna uppsats har vi gjort en studie där syftet är att undersöka hur tobaksföretaget Philip Morris använder marknadskommunikationen i sin kommunikation av varumärket Marlboro och deras produkter.Denna uppsats är uppbyggd på tre frågeställningar: Hur marknadskommunicerar Philip Morris sitt varumärke och produkter? Vilka aspekter är det konsumenterna tänker på när de ska köpa cigaretter? Upplever konsumenterna någon påverkan från tobaksföretagens marknadskommunikation?I vår studie har vi valt att en kvantitativ studie som genomfördes i form av en enkätstudie och den besvarades endast av rökare. Respondenterna som besvarade vår enkät hittade vi i sociala medier, i tobaksforum på internet och genom att ta kontakt med personer som precis hade köpt cigaretter på ICA Luthagen i Uppsala.Huvudresultaten i uppsatsen är att Philip Morris har trots restriktiva lagar- och förordningar hittat nya sätt att vistas bland potentiella och redan existerande kunder. De flesta började röka för att det var socialt. Smaken, rutinen och varumärket var de tre viktigaste aspekterna när respondenterna köpte cigaretter.

A lot of various substances can be detected by dogs, as oestrous in cows, endangered species or non-biological substances like accelerants, narcotics, explosives, mines and pollutions and biological substances like identity (suspects), cancer (breast, lung, colorectal and bladder cancer), human remains (cadaver), bacteria and mould in buildings. The dogs are trained using non-scientific methods and not much research in detection training exists. This is a review of different types of dog detection, with focus on new research..

The purpose of this essay is to examine Swedish HR-managers who have either received, or been nominated for, the award ?HR-manager of the Year?. We investigate the managers? personalities, how they think about their own role and HR?s function in the organization, all in an environment that can be characterized by some skepticism towards HR. We find the HR-managers to be ?winners?; strong individuals that are confident, communicative, and driven.

Syftet med denna studie är att undersöka medarbetarnas syn på lärande genom att belysa de förutsättningar som skapar lärande i den studerade kontexten. Studien är förlagd på en serviceenhet i förvaltningen Regionservice inom den offentliga organisationen Västra Götalandsregionen. En tidigare genomförd medarbetarenkät ligger till grund för denna studie och utifrån enkätens svar valdes en serviceenhet ut, då denna enhet påvisade goda resultat inom kategorierna lärande i arbetslivet, socialt klimat och återkoppling. För att besvara syftet har kvalitativ metod använts och 17 stycken intervjuer har genomförts. Vi som studenter har inspirerats av en fenomenografisk ansats och det insamlade materialet har således analyserats med inspiration från fenomenografins sju analyssteg.

This thesis aims to study how cybersecurity is managed and framed in the context of the growing threat landscape as a result of the Ukraine Invasion. The war in Ukraine is one of the first conflicts involving extensive cyber operations, furthermore this study is interested in how Sweden, more specifically MSB, considers global security challenges and if they can learn from the conflict in Ukraine. Through a qualitative text analysis, focusing on two reports published by MSB, the study, using securitization and framing as theoretical frameworks, seeks to answer the research question ?How has MSB changed its representation of the threat and adapted its security strategy to address the increasing threat to cybersecurity following the invasion of Ukraine??. The analysis is based on five operationalization questions to clarify whether there are indications of securitization and framing in the reports. The study also aims to identify if there is a more clear threat formulated to cybersecurity.

PURPOSE: To find out how identity creating and community utter within the Black Metal culture, to get an insight of why people are drawn to Black Metal, and what function it fills to the adherents/practicians.METHOD: Analyses of interviews done by the authors. In addition to them literature, mainly in book form, is used for theories.RESULT: We have seen that there are shared Black Metal values, despite a strong individualism within the culture. And death is important for the survival of the culture and the individuals..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Purpose: The purpose of this paper is to contribute with knowledge regarding the connection between the socialization process and the organizational commitment perceived by junior accountants. Based on Van Maanen and Schein's (1979) model, we intend to identify and describe how selected socialization strategies affect junior accountants? perceived affective, continuous and normative commitment during the initial five years in the firm.Research methodology: Semi-structured interview was chosen as the key approach for gathering essential data. Interviews were conducted at three major accounting firms with a total of eight interview participants. The study has a qualitative approach because of the ability to go in depth on the studied phenomenon.Conclusion: The socialization process consists of individual, informal, sequential, fixed, serial, and investiture strategies.

The purpose of this study is to research into the role of the citizen and the educational system in Sweden throughout periods of time based on previous theoretic works, and also to deepen the understanding of students with special needs in Swedish education focusing on the primary school years. This shall be carried out by illustrating the different points of view and choices within the educational system that are at hand for students with concentration difficulties and social difficulties.I will analyze these points through a cultural and social perspective on contemporary society in order to contribute towards today?s discourse on the norm. The result of this empirical investigation presents a dilemma existing in the democratic educational system of today. Nationally and internationally, the educational system has been structured around a normative system containing both rights and duties that effect everyone working within it.

Since the late 1900s, the consultancy has taken a firm grip on the labor market. The consultants' work profile has been secured through agreements such as guaranteed wages. The collective has been shattered as well as higher demands are required of the employee. This results in higher work demands, workload, a reduced staffing resource and hopeless wages which can lead to health problems and depressions. Previous research shows that consultants find it stressful to be associated with two companies and some clients can also point out consultant through different attributes.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

This thesis project is a vision of an identity building in Gothenburg, situated on the pier called Bananpiren. The purpose of the project is to create interest and stimulate discussions around the place and the building.In order to gain inspiration of what such a place can contain and express, a number of similar projects have been analysed, for example the Sydney Opera and the Yokohama International Port Terminal.A number of suggestions was then created and analysed, all of which are presented in chronological order in order to show the rejections and the developed designs that resulted in the final formation to proceed with.The result was finalised in a number of presentation images of the project that can be used by Cullbergs Arkitektkontor AB when presenting the project..

This thesis explores how Muslim youths? lifeworlds are depicted and narrated in the following two studies on Muslim youth in Sweden and Denmark: Muslima (2007) and Samtidsislam (2010). The aim of this thesis is to answer the following question: In what ways do these works treat the aspects of the lifeworlds that are being highlighted in their studies of Muslim youth in contemporary Sweden and Denmark? An underlying aim is to analyse the results within the framework of theories of socialisation, cultural emancipation and rituals and traditions.With a hermeneutic approach I analyse the texts and operationalize the research question into four themes: the effects of socialization, cultural emancipation, rituals and traditions and secularization. The texts are treated in the analysis with textual analysis and hermeneutic method.