Thesis purpose: The main purpose of this study is to empirically verify the applicability of Kozinets´ model on an interest, activity or lifestyle based online community, in order to develop an adaptive segmentation approach for segmenting online communities. Methodology: This research is deductive by nature, cross-sectional by design and undertakes a quantitative approach using self-completion questionnaire as a part of a web survey to collect the empirical data needed. Theoretical perspective: The main theories guiding our work and supporting the findings of this study include: market segmentation (descriptive and behavioural) and communities (consumer communities and online communities). Empirical data: A web survey with self-completion questionnaire used to gather empirical data from members of interest, activity or lifestyle based online communities. Conclusions: This study took the specific characteristics of online communities into more consideration than previous research and literature has done and also recognized that an adaptive segmentation approach is needed, depending on the communities of study.

The purpose of the study was to investigate how young female Kurd immigrants experienced their existence between two different cultures, namely Swedish compared to the immigrants parents culture. How their experience behavioural conduct between the opposite sex before marriage and if the young female Kurds thought the mass media picture of them was thought of as a correct image of their lives in general or whether they experienced it as a generalisation only. We chose qualitative methods for our study and used suitable literature based on the theories of this subject to be able to understand the problem. To go deeper whit the study five young female Kurds aged between eighteen and twenty years were asked if they would participate in an interview on the subject. These participants proved that they had no problem at all being multicultural.

ObjectiveThe objective of this study was to investigate differences between monotich and dichotic 40 Hz Auditory Steady-State Response (ASSR) with Interacoustics Eclipse.DesignThe aspects studied are test duration, relation be¬tween ASSR and behavioural thresholds (BT), reproducibility and correlation between rejects during Brainstem Response Audiometry (BRA) and differences between ASSR and BT. Monotic and dichotic ASSR-thresholds for eight normal hearing subjects (.

The aim of this study is to investigate and analyze the potential effects on a number of social workers that may arise from listening to stories of domestic violence, and how these social workers deal with the potential effects. The study is based on qualitative interviews with seven social workers that work with domestic violence. The theoretical perspective that we used was the theory of coping. The results of this study have indicated that the respondents have been affected of listening to the stories of domestic violence. Examples of different impacts that the work has had on some of the social workers is that they avoid movies and/or books with elements of violence, they are more aware of the domestic violence in the surroundings and there has also been changes in their cognitive schemas.

The purpose of my study is to examine how the Hospital Play Specialists looks at the importance of play for children in the hospitalenvironment. The thesis is based on qualitative research interviews. This means that respondents followed an interview guide with questions. These questions I compiled in advance. The main theme in the interviews has been the characteristics and importance of play.

Djur har historiskt haft en central roll i människans utveckling och behandling av ohälsa, och djurs hälso- och terapifrämjande egenskaper har de senaste decennierna börjat uppmärksammas. Med syfte att utröna hur hästar kan användas i terapeutiskt arbete intervjuades sex yrkesverksamma kvinnor på två behandlingshem med hästassisterad terapi (HAT) för tonårsflickor med psykosocial problematik. Därtill enkätintervjuades fyra kvinnor som genomgått HAT. Det framkom att hästar kan utgöra terapeutiska och kommunikativa verktyg som kringgår klientens försvarsmekanismer, reducerar det hotfulla i samtals-situationer samt underlättar koncentration och anknytning. Klienten upplever ett ömsesidigt förhållande med hästen, och meningsfullhet och kärlek.

Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

The aim of the study was to reach a deeper understanding and knowledge about how women with an experience of prostitution perceive what this has meant for them and how it has influenced their lives. The questions of the study were: (1) How has the prostitution experience affected the women in their lives? (2) How have they learnt to deal with this experience? To answer these questions a qualitative method was used where interviews were conducted with four women with experience of prostitution. All women experienced that the prostitution had affected their lives. Examples given that inter alia relationships, sexuality, and self-image had been affected.

The purpose of this study was to look for tendencies that social media can contribute to exposing users to a stronger perception of opinion polarization, and further to see if the daily presence of social networking sites can put normative pressure on the users. The study was made using a survey with participants from Umea? University during the time frame of november-december 2014. The theoretical framework behind the study was mainly drawn from The Spiral Of Silence by Elisabeth Noelle-Neumann and was further supplemented with more current research, studying the effects from The Spiral Of Silence in the modern and more fragmented media landscape that exists now then when her theory was written. Further theoretical tools for analysis of the results came from Michel Foucault and his discussions in Discipline and punish, specifically his views on how surveillance can be discontinous in practice, but still permanent in it?s effects.The results of this study indicates that social media users tend to isolate themselves from uncomfortable opinions, and do not follow or read opinions they do not already agree with.

Genom tiderna har det funnits ett särskilt band mellan människan och sällskapsdjuret. Forskning tyder på att denna relation bär med sig åtskilliga fördelar för människan. I den här studien undersöks vad hästen och hunden upplevs ha för inverkan på människan. I studien intervjuades 15 kvinnor som har djurrelaterade yrken. Nio beskrev hundens inverkan och sex beskrev hästens.

AbstractEvidence based research has shown that organized parent support programmes have a goodeffect in strengthening the role of the parent and preventing problems during growth. Thisin turn has a great significance for Public Health.Komet is one of the evidence based programmes used in Sweden, based on Americanprogrammes and adapted to Swedish conditions.This qualitative study consists of interviews with six children between six and nine yearswith behaviour problems, whose parents have taken part in the Komet programme.With Grounded Theory as research approach the children?s experiences of the programmeand relations within the family have been looked into and analysed.The result of this study suggests that a space for growth of their own is a common need ofthe children, and that this can be achieved by giving them the opportunity to function in afamily environment where they are seen and understood.The Komet programme contributed to this by giving the family tools to strengthen relationswithin the family, create calm and make the children more visible.The self image of the children in this study had improved which gave them more room togrow in a strengthened family situation. This in turn improved conditions for good feelings,and sense of well being, of importance for child development and health..

Betydelsen av kognitivt och beteendemässigt undvikande samt katastroftankar studerades i det sedan tidigare kända sambandet mellan psykosocial arbetsmiljö och upplevd stress. Vidare undersöktes huruvida det fanns subgrupper med olika psykosocial arbetsmiljö. Denna tvärsnittsstudie baserades på enkätdata. Resultat indikerar att kognitivt undvikande och katastroftankar har en medierande funktion, samt att katastroftankar har en svag modererande funktion i sambandet. Vidare finns det subgrupper med olika psykosocial arbetsmiljö, vilka även skiljer sig åt avseende kognitivt undvikande och katastroftankar samt upplevd stress.

Psykologin tar upp två perspektiv gällande shoppingmani. Det kliniska fokuserar på själva utförandet och det kognitiva fokuserar på betydelsen av produkten. Dessutom finns teorier som placeras emellan där vikten läggs vid både agerandet och produktens värde. Tjugoen medlemmar från en rikstäckande förening för shoppingberoende och 20 högskolestudenter i Mellansverige fick fylla i en enkät. Syftet med undersökningen var att undersöka i vilken utsträckning föreningsmedlemmarna fanns representerade inom perspektiven, se hur materialistiska värderingar skiljer sig åt mellan perspektiven samt mellan deltagargrupperna.

ADHD has for a long time been perceived as something that affects children and grows away with time. American psychiatric association state that ADHD may appear differently with adolescences and adults than with children. That could lead to misunderstandings and exclusion by adults and adolescences with ADHD at work life amongst other situations. This report investigates that exclusion and tries to find what information that needs to reach certain target groups to prevent it from happen.The works focus is text design, a part of information design, and looks firstly at the factors that make good information material. Then I investigate if there is a need for more information about ADHD within working life and if so what it would contain.

Syftet med denna kvalitativa studie var att beskriva personer med traumatisk hjärnskadas erfarenheter av fritidsaktiviteter. Den undersökta gruppen bestod av sju personer i åldern 26 ? 54 år. Tid efter traumat var minst två år. Datainsamlingen genomfördes genom individuella semistrukturerade intervjuer och analyserades utifrån kvalitativ innehållsanalys enligt Graneheim och Lundman (2004) och resulterade i tre kategorier: ? Personliga begränsningar vid utförandet av fritidsaktiviteter?, ? Förändring av utförandet eller annat val av fritidsaktiviteter?, ?Miljöns påverkan av utförandet av fritidsaktiviteter?.