Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The purpose of this study is to examine the teachings of rhetoric?s in schools, more specifically within the Swedish subject; furthermore it examines how Swedish teachers work with rhetoric in the Swedish subject on a practical basis. The study also highlights teachers' approaches to the curriculum for high school. The method I have used to conduct this study, have been to use interviews and inductive ethnography. The teachers whom have been interviewed in my study have similar understandings of what oral presentations actually are, but their idea of what the term rhetoric stands for however differs. Teachers have received similar training in rhetoric; however, they have different experiences within it.

AbstractIn this study. I have compared four different schools, two preschools and two compulsory schools. My purpose has been to get a view of, to which extent they use technology in their education.I have also compared boys and girls.The result has been achieved with the aid of questionnaires.It shows that the pedagogues in the preschool, think they use technology every day. They use it in their games, experiments, food situations and even when the children are dressing them selves.The pedagogues in the compulsory schools work with technology, without reffering to the actual concept. They use the nature and experiments, to involve the children in technology.One of the schools has a film project.

This study, written in the form of an essay starts with the visualized narrative of a preschool preparatory training experience. The narrative illustrates a troubled conjunction between teacher and parent. The troubled conjunction concerns how long the preschool preparatory training should be. The objective of this study is to explore my own actions and with the outset of my professional role assess and learn what happens in this meeting.My question formulations are: How can I relate to parents with other expectations then mine? What kind of dialog can I hold with the parents?I closely monitor my experiences and my practical knowledge, objectively and meticulously.

The aim of this thesis was to look to the organization of people through social media and the Internet. Our study was conducted with a current event in focus. We began our study by examine the protests that had arisen as a result of that the American proposed law called "Stop Online Piracy Act" (SOPA)was presented. With our main focus on SOPA we began to investigate those discussions and debates that during a limited period of time were conducted on a large social news site, Reddit.com, which is a form of social media. We focused on the way that people expressed themselves over social mediawhen it comes to political issues and also whether or not Internet activism can have an effect in the society.

Title: A study of how active therapist talks about the FMT method. FMT-therapists use music as a means of communication. The method is non verbal and uses musical codes to create a framework for the apprentice. The instruments that are being used are piano, drums, a variety of flutes and whistles. The FMT-method is a musical form of therapy that targets all functional disabilities.

The research objective of this thesis was to conduct a holistic evaluation of an operational information system. By holistic evaluation we mean that an equal focus was placed on both the system system perspective and its users user perspective, in the actual environment where the system and its users function contextuality. In addition, the methodological objective of the study was to test a new research approach in a real life setting. The participants of the study were twenty newspaper journalists employed at Göteborgs-Posten GP. The information system NewsLink is a manually indexed full-text database containing all articles published in GP since 1994.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The concept competence is considered to be difficult to define. Therefore, it may be problematic to define competence in business and to evaluate the level of skills of employees (Thomsen, 2010). In this study the aim has been to identify key competencies for employees working as purchasers for Skanska Nordic Procurement Unit (NPU). These key competencies will afterwards help Skanska NPU to evaluate purchasers? level of competence.The theoretical framework of the study consists of three different parts.

After the formation of the European Union internal market in 1992, member state specific obstacles and barriers were largely removed. This was especially the case in harmonised industries where standardisation and technical regulation have led to legal certainty. Despite this, a large range of trade regulation continues to remain distortional to trade, in addition to the ongoing tariffs and subsidies. The key trade regulations relate to a number of areas involving technical regulations such as production labelling and the protection of intellectual property rights. Whilst policy makers claim justification based around the need to correct market failure in delivering desired outcomes, the question is whether these regulations are appropriate responses to market failures or if they have simply been imposed in an attempt to protect domestic markets.

Endocrine disruptive chemicals (EDCs) are found in many everyday products and can cause adverse effects on human health. Small children are particularly sensitive to EDCs and they are also exposed to them in a greater extent than adults. Despite this, EDCs are only banned in a few toys and childcare products. There are many sources of exposure and if no steps are taken to reduce the incidence of EDCs we may face an increasing number of people diagnosed with obesity, diabetes type 2 or various types of cancer.The Swedish Government has set a number of environmental objectives, one of which is calleda non-toxic environment. The Swedish Chemicals Agency was instructed to produce and conduct a national action plan to achieve this goal.

We studied the initial process of reading, with a focus on typography, whether it ispossible to increase childrens lust to read in the age six to seven years old, byadjusting the typography and graphic design. We conduct this study through qualitative and quantitative studies, mainlyinterviews with a main focus on children in this particular age were used. In additionto the interviews a questioniare were sent out to a selection of students. The studyalso contained an interview with a pedagogue as well as studies of the current andexisting textbooks and teaching aids that is used on the school we are looking into.During the study we consulted educated pedagogues to get an understanding of thechildren and their learning and to be able to approach them in a suitable way.The theories we have been using were mainly from a typographic point of view.Other areas we explored were theories about reading processes. This study showedthat every child needs a method that is suitable for them and that the materialprovided today is typographically inconsistent. The childrens and teachers needs andwishes in typography did not correspond with the current teaching aids design. From this study the followning points were made about how to design a textbook forchildren in the first grade:? The typeface should be a sans serif.? The point size should be bigger than 12 points.? Text should be aligned to the left.? Sentences should be short without becoming abstract.? To maintain focus on the text the layout should be simple and unbarked.? The format should be designed after the pourpose of the publication, forexample when it is a complement to the textbook, the format should be of suchcharacter that it is easy for the children to bring home.? There should be a typographical consistency through all of the materialsprovided to the children..

Background: Many companies have outsourced their IT-operations and their expectations of what this IT-outsourcing will contribute to the business are high. Cost cuts are not always a natural outcome of IT-outsourcing. Many companies that have outsourced their IT-operations consider it to be problematic and complex to exercise management control and reach cost control which was the purpose of the IT-outsourcing. Purpose: To describe and analyze what affect IT-outsourcing has on a company?s management control system and a company?s possibility to exercise cost control.

In 2014-2015 a large-scale Ebola epidemic occurred in West Africa. The Swedish Civil Contingencies Agency was given the order to conduct the Swedish response. The purpose of this case study was to investigate the impact on project planning of the three factors: the nature of the crisis, political initiative and developing countries. In this case study the crisis was an epidemic, and the project was initiated by the Swedish Government and conducted in two developing countries. The results were intended to contribute to developed understanding and recommendations for future project managers in similar projects.

In the Swedish abattoirs there are assistants that judge the slaughtered animals in regard to diseases and injuries. All diseases and injuries assign different codes. This master?s thesis is about code 42 which means injuries of different kinds like for example bruises etc. These injuries have risen during the transport from the farm to the abattoir lairage or during the stay at the lairage before slaughter.