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The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels
This study explores Sweden's climate change denial by analyzing the spoken-word discourse of
its countermovement, focusing on digital media content from Swedish parliament member Elsa
Widding with an aim to provide empirical insights into the discourse of Sweden's Climate
Change Countermovement (CCCM). Questions guiding this study are: What are the most
prevalent topics and themes related to climate change denial and skepticism? How do they align
with established categories of climate change denial, shaping the overall narrative? What
mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to
the movement's goals? The material consists of Elsa Widding's complete audio-based
"movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on
Riks, totaling over 2000 minutes of audio transcribed into text via AI technology.
Methodologically, this study adopts a mixed-method approach which blends computational
pattern detection, topic modeling, Clustering, and spatial relationship mapping techniques, along
with qualitative content and framing analysis. Theoretically, the study employs a perspective
which uses epistemic and response skepticism to examine climate change denial, viewing it
through the lens of countermovements and social movement framing. The study's main
contribution lies in the enablement of comprehensive analysis of a large audio-based dataset,
achieved by leveraging recent AI advancements for reliable audio-to-text conversion combined
with topic modeling.