The aim of this study is to examine a number of Swedish working public librarians and compare them with some popular standard images of librarians. In this project we have been working in line with these three questions: How do the librarians describe themselves and how can the descriptions be interpreted? What images are the most common and repetitive, according to earlier research? What differences and similarities are there between the images of the librarians and the working librarians? To answer the questions we have performed seven qualitative interviews with working librarians and collected relevant literature that presents various portrayals of librarians. To interpret the interviews we have used Pierre Bourdieus theories of social space, social fields, habitus and the cultural, academic, social and the economic capitals, as well as the connection between individual taste, class and social power. The conclusions of the collected material of earlier research and the interpreted material from the interviews have been compared and discussed.

Hand hygiene compliance is one of the most important factors to prevent healtcare associated infections (HAI), which can cause unnessesary suffering, prelonged insitutional care, invalidity and higher mortality rate. It has been shown that despite regulations for hygiene compliances in healthcare, these are used unadequately. HAI affects 5-10 % of all patients in industrailized countries, in development countries the number is estimated to be up to 20 times higher. The aim of this study was to illustrate healthcareworkers hygiene compliances in patient care at a rural healthcarecentre in western India. Participant observation was used as a method, fieldnotes was taken for qualitative analysis.

Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, Clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

There are shortcomings when it comes to recent studies by a Roma perspective on Roma culture and traditions. The purpose of this paper is to understand how the Roma present themselves in eight articles with an emphasis on culture, language and identity. The questions are as follows:First, how the Roma articles manufactures the Roma culture and what do these articles say about culture, identity and language from a Roma perspective? Second, how can the Roma preserve and develop their culture and be a part of Swedish society in accordance with Articles?Some of the findings are that the Roma language, Roma Clothing and Roma music is part of the Roma culture. Similarly, social codes and traditions such as International Roma Day, which is a Romani celebration.

This thesis describes how the punk movement was started in Sweden and how it continued to grow in the late 70's. The main questions are: How was the punk movement regarded in Sweden?; How did punk reflect the society? and What does the term punk represent?The study is based on journalistic texts in newspapers and magazines from the period of the breakthrough of punk. The work is based on a methodical review of the material and is organized thematically under topics like opinions, gigs, Clothing and music. Initially, punk lead to misunderstandings and misperceptions since few people knew what punk was all about.

E-commerce is becoming more common in Sweden and many Swedes buy Clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

Med en ständig ökning av konkurrens mellan företagen blir den personliga relationen med kunden allt viktigare. Produktens funktion står inte längre i centrum då den har ersatts av idén kring varan. Kunderna söker ett högre värde i produkten och företagen måste sträva efter att tillfredsställa och beröra kundens emotioner för att framstå som attraktiv. Idag talas det därför mycket om emotionell marknadsföring. Detta arbete ligger till grund för att få en förståelse i hur emotioner styrs via reklam och hur en etisk ståndpunkt påverkar kunden.

Detta examensarbete har utforts i omradet skyddsventilation vidavdelningen for installationsteknik, Kungliga Tekniska Hogskolan.Examensarbetet omfattar 30 kurspoang och ar den avslutande delen icivilingenjorsutbildningen.Fragestallningar diskuteras om den inverkan kladsystem har for luftensrenhet i operationsrum under pagaende operation. Avsikten med arbetet aratt undersoka i vilken man operationsrumsklader av renrumskvalitetpaverkar halten av luftburna bakteriebarande partiklar under pagaendeoperation i jamforelse med konventionella kladsystem.Jag vill borja med att tacka mina handledare professor Bengt Ljungqvistoch tekn dr Berit Reinmuller, for att jag har fatt formanen att ta del av deraskunskaper samt att jag blivit utmarkt handledd och motiverad underexamensarbetets gang. Jag vill ocksa tacka professor Jan Gusten, Chalmersoch tekn lic Johan Nordenadler, Projektengagemang AB samt SahlgrenskaUniversistetssjukhuset, Berendsen Textil Service AB, Ramboll Sverige ABoch Miclev AB, vilka alla har gjort mitt examensarbete mojligt.Avslutningsvis vill jag tacka familj och vanner for uppmuntran underarbetets gang.Stockholm, januari 2010Jonas Hallberg Borgqvist3.

The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.

Vi vill med denna studie bidra till att förstå hur barns status och popularitet påverkas av kläder i grundskolan. Våra resultat visar att kläder påverkar popularitet och status i ett komplext samspel med andra faktorer, såsom beteende och umgänge. Kläder börjar bli viktigt för status och popularitet någon gång under mellanstadiet. Det är då barnen börjar bry sig om sin egen, och andras, klädsel. De måste förhålla sig till ett socialt spel där bl.a.

The purpose of this thesis is to analyze DVD covers for the genre romantic comedy from the 2000s as a way to obtain patterns and codes provided by the genre. The theoretical framework consists of previous research that analyzed various posters, theories about semiotics, genre, and visual rhetoric.  These theories will help answer the main question and help with the analysis.The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content analysis is used for this thesis. The movies are from the US and they are all high in Box Office. Box Office stands for how many tickets were sold and how much money a film has earned.

One of the biggest changes which have affected businesses during the last ten years is the accelerating speed at which Internet technology and e-commerce has developed. If Internet earlier was used in the purpose to entertain it is now accepted as an essential business tool and companies are investing more of its resources in e-commerce activities. Everyone ?has to be on the net? today but that implies a challenge in matching e-solutions to the company?s business goals. It is necessary to have clear goals, carry out research and plan a strategy in order to operate an optimal e-commerce website for the company?s needs.The purpose with this dissertation was to see how well companies adjust to new demands in the rapidly changing e-environment.

Over the past decade, the fashion industry has experienced a relatively high rate of consumption with material and Clothing becoming increasingly subject to waste and disposal. As a result of the increased awareness within the industry the interest in CSR (Corporate Social Responsibility) amongst retailers has increased substantially in an attempt to shy away from the critically amplified media attention. In addition the underlying demand from external stakeholders has forced companies to ensure they focus and act upon each stage of the product life cycle.This study provides a further in depth analysis of the fashion industry and conveys the key messages and steps that firms are taking in response to the external pressures and requirements based on four different merged process areas. This research paper examines the impact of CSR on two Swedish fashion retailers Åhléns and JC and shows how accountability relates to the external expectations and norms that prevail in society. The result shows that the firms do meet the demands within each sub category as a response to market demands.

Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.

Detta är ett examensarbete inom textil produktutveckling som har sin grund hos uppdragsgivaren Bellaobastian. Syftet med rapporten är att ge en inblick i miljöarbetet i värdekedjan hos mindre konfektionsföretag, vilka svårigheter som kan förekomma och hur den hållbara utvecklingen kan effektiviseras. Vi vill ge mindre svenska konfektionsföretag råd och förslag om hur de kan uppnå en tillfredställande nivå på deras miljöarbete utan tillgång till enorma resurser.Vi har utfört intervjuer, litteraturstudier samt jämförelseanalyser mellan företagen H&M, ACNE och Lindex. Vid diskussion och analysarbetet var det tydligt att miljöarbete i värdekedjan är en komplex process och att det är flera aspekter som spelar in.Vi har kunnat identifiera åtgärder som företagen kan utföra i hopp om att uppnå en mer hållbar utveckling, både specifika som tex, materialval men även mer övergripande som att ändra sitt synsätt. Åtgärderna vi kunde påvisa kretsar kring:- Minska överkonsumtion och effektivisera resurssparandet- Minska koldioxidutsläppen- Använd miljöledningssystem och märkningar- Ändra företagets synsättEn av slutsatserna vi kunnat konstatera genom våra undersökningar är att det inte räcker med att åtgärda problemen.