Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

This thesis researches the construction of the Swedish masonry heater called r?rspis. A r?rspis has an inner smoke channel system that stores heat and it was developed in the early 19th century alongside the Swedish kakelugn (tiled stove). Unlike the tiled stove, the R?rspis was commonly found in simpler environments and is part of the cultural her itage of the rural population.

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

This study examined parenting in relation to ADHD. The key point of the study was to let parents who experience an ADHD diagnosis share their view on parenting. The research required a comprehensive literature search, partly to examine earlier research in the particular field but also to gather information on parenting. One focus group interview and three semi structured interviews were used to gather relevant information. Informants were recruited from a project for individuals with neuropsychiatric disabilities.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

Avsikten med vår uppsats är att bringa förståelse kring hur modevarumärken använder sig av nytänkande marknadsföring vid förmedling av sitt budskap, med fokus på: sociala mediekanaler, varumärkesambassadörer och Pop up stores. Vår huvudfråga är; Hur använder sig modeföretag av innovativ marknadsföring för att kommunicera sitt varumärkesbudskap? Innovativ marknadsföring är vårt egna begrepp vilket vi definierar som marknadsaktiviteter med syfte att skapa uppmärksamhet kring ett varumärke med fokus på kreativitet och nytänkande snarare än med pengar. Den empiriska undersökningen består av intervjuer med respondenter från Jumperfabriken, Svenska Moderådet, Dragster Kommunikation och Hope. Vår teoretiska referensram berör teorier gällande varumärkets tre nivåer, märkets författare, deltagande och absorbering, dold marknadsföring, pullmarknadsföring samt diffusionsteorier.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.

The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children?s school achievements. The method used was a systematically undertaken narrative review. Despite a comprehensive searching strategy, only ten relevant studies were found, indicating that little has been done to improve the educational outcomes for children in public care.

AbstractThe aim of this examination paper is to get an overview on the ?no-maintenance? windowsthat exist on the Swedish market, like plastic and aluminium windows.By way of introduction the reader gets knowledge in the background and problemformulatethat this subject has. This introduction explains why it has become so popular to changeyour windows into plastic- and aluminium windows and there is an existing scepticismagainst PVC and aluminium as construction material for windows.The main part of this report is constructed by segments of interviews where bothproducers of windows and stakeholders gets to answer questions about their viewing onno-maintenance windows from a material and construction point of view and where theproduction is headed to in the future. This is followed by an evaluation of a questionnaireon how pleased the house owners that changed their old windows to no-maintenancewindows are, followed by an inspection of windows made up from wood and an aluminiumclothing, windows made from only aluminium and PVC-based windows. It ends with atheory part about the materials PVC and metal based upon facts included in literature.By reading this report you can draw the conclusion that no window can be entirely nonmaintenancebut that the materials PVC and aluminium still are good substitutes for woodto lessen the maintenance..

Syftet med denna uppsats är att beskriva vilka föreställningar chefer har angående vilka kompetenser som krävs för att göra karriär i Sverige. Genom empirin fann vi att ett antal olika kompetenser är nödvändiga för att göra karriär i Sverige. För att bli en av dem som kommer på tal när en chefstjänst ska tillsättas krävs att rätt personer uppmärksammar en individs prestation. Det krävs även rätt klädsel, rätt språkbruk, social kompetens samt ett välutvecklat nätverk. Dessa kompetenser skiljer sig åt mellan kvinnor och män.The purpose with the thesis is to describe which conceptions that managers have regarding the competences that are acquired to have a career in Sweden.