?Facebook has become as natural as having a phone? The use of social media in three libraries in the Umeå region ? an evaluationSocial media has come to be an integral part of people?s everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use Facebook as their current, primary social media. Thus this study focuses partly on the analysis of the content on each library?s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a library context.

The role-playing game attracts a growing number of practisers. The aim of this master?s thesis is to examine role-playing literature as phenomenon in libraries through librarians´ attitudes. The paper is based on qualitative interviews with eight librarians: one personal interview with two librarians and six e-mail interviews with six librarians at different libraries. The paper starts with a definition of the term ?role-playing game?, its different categories and genres and a description of its background.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

The aim of this study is to examine the significance of having a music department at the public library in Enköping, and how the organization of the phonograms is handled. The different areas examined are the reason of the reintroduction of a music department, its budget, its users, the work with selection, the marketing, statistical data concerning loans, the work with classification, indexing, and organization of the phonograms and the future of the music department. The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all show different views on what kind of material a music library should contain.

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from publishers and vendors.

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children?s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts.

The purpose of this Master?s thesis is to present a survey of how Swedish libraries provide information services for children. In this thesis ?information? means non-fiction material and ?children? do not include preschool children. The method used is knowledge overview and the material (mostly Master theses in LIS published January 2001-June 2006) is related to user studies of children as information seekers.

The Swedish National Rail Administration has changed in the past decade, from its origin after a less dramatic separation from the Swedish State Railways to becoming an authority with its own identity. Today the National Rail Administration is a large organisation with several different departments, each with its own unique function. To operate train services the railway needs to be ?in shape?, leading to a need for maintenance, reinvestments and new investments. For this purpose, the National Rail Administration carries out public procurement where contractors, who are able to perform maintenance and new construction, submit tenders.

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

Should libraries first and foremost be a source of free informationwhere the citizens can find whatever information they want, or dothe librarians have a responsibility for what kind of works theypresent to people on their shelves? A wild debate broke out inSwedish media in September 2012, after the artistic leader ofKulturhuset in Stockholm; Behrang Miri decided to weed out allthe Tintin albums from the children´s library Tiotretton. Hewanted to start a debate on stereotypes in children´s fiction, andwhat damage they do to children who face them. The purpose ofthe thesis is to carry out a discourse analysis of this media debate,and to identify the different views that are expressed on thedemocratic mission of the libraries, what media they shouldpresent. The method and theory is based on the discourse theory ofErnesto Laclau and Chantal Mouffe and their concepts are used toarrange the analysis around certain themes that build up twodifferent discourses; ?Freedom of information discourse? and the?Weeding out discourse?.The two main questions are: What views of the public librariesselection of works are expressed in the Tintin debate in Tiotretton,and how do the views relate to each other? What concepts arespecific for the debate, and what meanings do they get in thesedifferent views?In the concluding chapter I discuss which consequences theseopposing opinions can have for the future selection processes ofthe library..

The purpose of this master thesis is to describe and analyse the development of the library history in the municipality of Karlsborg. This is done with a comparison to the library development in Sweden as a whole and in particular to the cities of Lidköping and Halmstad. I have worked according to the following questions: 1. How did the libraries develop before the municipality took over? 2.

In this paper we have chosen to work with both the background to the Library Act § 7a and followed the process of creating the library plan of Helsingborg City Library. We have tried to follow the process through the public text documents that are available. We start by giving a background to the library act and its additional § 7a. Then we give a recap of the emergence of the modern public libraries in Sweden during the last century until today. When the working group at the City Library in Helsingborg was working with the library plan, they had to take in count the strategic goals set up by Region Skåne, since Helsingborg is place in that area.

The aim of this study is to examine how teenage boysperceive the public library. How do they utilize the resourcesprovided by a public library? What are their thoughtsregarding what a public library offers in terms of services toits visitors? Four qualitative interviews with teenage boyswere done for the purpose of this study. The study showsthat these individuals perceive the library as a resource foryoungsters, women, elders or people with disabilities orspecial needs, but not themselves..

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

The aim of this bachelor thesis is to investigate how one independent senior high school without a school library regards the role of school libraries. (What is their view of information literacy? Do they manage to reach the goals of Lpf 94 and the goals of each school subject without a school library of their own?). We have chosen to interview the principal and two teachers. Our major findings are that the public library in our study has been given the role of a school library, a role we think it can not fulfil.