This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

 Ett passivhus är ett hus som i stort sett enbart värms upp av människorna och elapparaterna som finns i huset. Särskilda krav för att få kalla huset för passivhus måste uppfyllas.Vi har gjort en enkätundersökning på tre olika passivhusprojekt för att utreda vad de boende tycker om inomhusklimatet. De utvalda projekten finns i Värnamo, Frillesås och Glumslöv. Enkätsvaren visar att de boende i Frillesås är mycket nöjda, medan mer än 50 % av dem som bor i Glumslöv tycker att det är för varmt på sommaren och för kallt på vintern. För att utreda om de olika konstruktionerna har någon inverkan på inomhusklimatet har beräkningar och simuleringar i datorprogrammen VIP+ och IDA gjorts.

This is a study where the purpose was to investigate whether preschool teachers have a positive or negative attitude to outdoor education. Their view of outdoors education is also treated. The methods used were questionnaires and semi-structured interviews. The survey was sent to all preschool teachers in three municipalities and on a social network. The interviews were conducted at a preschool, which had a form of outdoor profile.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

The design of buildings is today considered to be crucial for obtaining sustainable development. Research concerning sustainable building is considered to be a Swedish area of strength and development projects as Hammarby Sjöstad and Bo01 are often pointed out as Swedish prime examples of sustainable building. Some still argue though, that that these projects should not be presented as sustainable, due to its incompetence to meet their objectives. This contradiction has attracted my curiosity. By doing this study I hope to gain understanding about the difficulties Bo01 and Hammarby Sjöstad are surrounded with and its significance for sustainable development.

This thesis project is a vision of an identity building in Gothenburg, situated on the pier called Bananpiren. The purpose of the project is to create interest and stimulate discussions around the place and the building.In order to gain inspiration of what such a place can contain and express, a number of similar projects have been analysed, for example the Sydney Opera and the Yokohama International Port Terminal.A number of suggestions was then created and analysed, all of which are presented in chronological order in order to show the rejections and the developed designs that resulted in the final formation to proceed with.The result was finalised in a number of presentation images of the project that can be used by Cullbergs Arkitektkontor AB when presenting the project..

This is an essay concerning the density of the city. An increasing amount of today?s cities have a shortage of space available for the erection of new buildings and settlements, especially in areas close to the city-centre. New buildings and settlements are therefore often found in the outskirts of the city, resulting in long distances between work and living for many people. These long distances are a waste of limited resources and are inconsistent with the vision of the sustainable city.The challenge for the future is to insert new buildings and settlements in the existing city-structure and in this way reduce the distances between different city-functions.The density of the city can be increased in two different ways; by inserting new buildings between existing ones or by extension existing buildings, for example by an additional floor.

Active ownership is widely regarded as positive for the development and performance of businesses. In this paper, we investigate the impact of ownership concentration and owner identity on return on equity (ROE) in Swedish companies between 1986 and 2008, and show that active ownership might suffer from opposing effects. We find evidence, albeit weak, that ownership concentration has a positive effect on profitability, but that it levels off at high levels of ownership shares. Furthermore, we propose that family ownership has a negative effect on profitability. Our results are dependent of choice of statistical method, but show nonetheless a need to reevaluate what seems to be a universally positive view of active ownership..

AbstractIn the fall of 2003 a project was started in the Swedish building sector that is called BASTA (the building sectors’ termination of especially harmful substances). The project is operated by the building companies NCC, Skanska, PEAB and JM, the Swedish Building Industry and the Swedish Environmental Institute IVL. The purpose of the project is to create a common environmental assessment system for the entire building industry and with the help of this system phase out the use of especially harmful properties from building products.In a large sense BASTA works like this; On the BASTA web site there is a database, to which a supplier can register the company and the company’s products. Only those products with a substance content that fulfil the demands of the BASTA system, is to be registered. As it is the supplier himself that carries out the registration of the company and the company’s products to the system, the BASTA-organisation annually controls that the companies that are registered in the database, fulfils BASTA’s demands.Since NCC is one of the companies that operates BASTA, BASTA is probably going to be the environmental assessment system that is recommended for the company in the future.

This report deals with activities that from a CSR perspective are considered to create a shared value for a medium-sized construction company in Sweden. The CSR definition used in the report is the European Commission?s since it reflects the valuecreating aspects of CSR, in contrast to the traditional philanthropic aspect of CSR.Companies in the building construction industry have difficulties identifying activities that create value in society and in the company. The aim with the project is to, from a CSR perspective, identify and evaluate value creating activities in a building construction company. The activities will be evaluated with respect to competitiveness and how they can be implemented into an organization.

Companies today are expected to communicate their responsibility to the world around them. Society?s expectations differ and stakeholders are demanding that companies act responsibly on matters related to climate, work environment and human rights. The purpose of sustainability reports is that companies should measure, present and take responsibility in relation to their internal and external stakeholders. It is intended that a reasonable picture of the company's sustainability performance should be communicated, containing both positive and negative effects.Companies efforts with sustainability issues is industry-dependent and industries with significant environmental problems perform the most advanced environmental statement.

AbstractIn the fall of 2003 a project was started in the Swedish building sector that is called BASTA (the building sectors’ termination of especially harmful substances). The project is operated by the building companies NCC, Skanska, PEAB and JM, the Swedish Building Industry and the Swedish Environmental Institute IVL. The purpose of the project is to create a common environmental assessment system for the entire building industry and with the help of this system phase out the use of especially harmful properties from building products.In a large sense BASTA works like this; On the BASTA web site there is a database, to which a supplier can register the company and the company’s products. Only those products with a substance content that fulfil the demands of the BASTA system, is to be registered. As it is the supplier himself that carries out the registration of the company and the company’s products to the system, the BASTA-organisation annually controls that the companies that are registered in the database, fulfils BASTA’s demands.Since NCC is one of the companies that operates BASTA, BASTA is probably going to be the environmental assessment system that is recommended for the company in the future.

The aim of this master´s thesis is to explore how a library through it´s spatial distribution expresses, and is an expression for, a view of knowledge. This is done by an analysis of the Orkanen library at Malmö Högskola. Questions posed in this study are: What view of knowledge is mediated through the spatial system and in the shelving of books? What view of learning is expressed in the spatial distribution of functions and artefacts?The theoretical framework of this thesis has two fundamental features. One, which focuses on theories of social space, a part that is mainly influenced by the theories of space syntax.

This study focuses on a reconstruction proposal of a small part of a rural churchyard that has lost a big part of its history, in form of its conformation and plant material. The chosen part of the cemetery was established in 1938, and this proposal is an interpretation of the architect?s original plan, the workers wishes and my own observations and experiences of the place. In this proposal I have tried to balance the plants composition to create an environment that can benefit the biological diversity, that fits the locations habitat and today?s maintenance.

People who live in northern part of the world spend much more time indoors than those who live in warmer countries. In addition that home should be safe, it should also protect one against heat, cold, sunlight and pollution. The indoor environment is affected by installations, material and how the building is formed. Those anomalies that are visible, felt or smelled can be noticed and be rectified. But it?s much more difficult if these abilities are missing.