Huvudresultaten i undersökningen är att de tre gratistidningarna väljer att profilera sig helt olika. City Göteborg väljer att profilera sig som en gratistidning med lokala nyheter i ett kvällstidning format. PunktSE väljer att profilera sig som en gratistidning med en blandning av lokala och nationella nyheter i ett kvällstidningsformat. Metro väljer däremot att profilera sig som en gratistidning med nationella nyheter i ett seriöst perspektiv. Gratistidningarna skiljer sig inte mycket ifrån betaltidningarna och analysen överensstämmer även mycket väl med tidigare forskning på området.

Den här uppsatsen tar avstamp i en personlig erfarenhet av när representationen på sociala medierorsakat konsekvenser i den fysiska världen. Uppsatsen undersöker, genom en autoetnografiskmetod, processer för normerande tillhörighet inom speciella diskurser. I texten användsmusikgenren Black Metal som exempel för att visa hur normer styr och kontrollerar socialthandlingsutrymme för kvinnor. Begrepp som används för att beskriva dessa processer kommer frånErving Goffman och har kallats för det dramaturgiska perspektivet. Begreppen används vidare iarbetet som verktyg i det gestaltande arbetet där normer för subjektspositioner undersöks iiscensatta fotografier..

The purpose of my research has been to analyze the communi-cation of three cultural heritages and how they are being ex-posed on their respective webpages. The essay has also touched the subject as to how webpages can, through marketing of cul-tural heritages, create a connection to the marketed locations and their cultural environment. A phenomenon you could call ?creating a location?. My study has also resulted in an under-standing of how historical sites as cultural actors position them-selves to attract visitors to the location.

The purpose of this thesis is to present and analyze population developments within Umeå municipality during the period 1992 to 2012. The study also aims to discuss growth trends presented in previous papers to seek common factors and get a deeper understanding.Data for 1992, 2002 and 2012 on a sub area level supplied by Umeå municipality was used. The study shows a continued positive development across almost all sub areas, but a differing growth rate from centre to periphery, and also a diversified medium age among the inhabitants.While the city center continues to have the highest growth of population during the studied years, a recent trend seems to point to a growing popularity to settle in the outskirts of the municipality, primarily near the coast..

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

Optimizing energy systems is, in Sweden, as in many other countries, of growing interest. District heating systems are no exception. In 2012, 285 out of 290 municipals in Sweden had district heating in use and the majority of these systems have a higher return temperature than that which is possible with an error-free substation of day current technology. To, when possible, lower the return temperature is a way of increasing the effectiveness of the district heating system.This study means to investigate, through simulations and calculations, how big of a reduction in production cost a lower temperature in the city of Ystad?s district heating system would correspond to.

During 2007 the City of Stockholm installed five grid connected photovoltaic systems. The aim of this master thesis is to quantify the amount of produced energy and recommend routines to collect and analyse production data, to make production data accessible by the public and to gain experience for future installations.The total amount of produced energy until March 2009 is 227 000 kWh, with an annual rate of 150 000 kWh. The expected annual rate was 148 000 kWh.All system owners are positive about their plants and see economical benefits in scaling up such systems.The installations need very little attendance and maintenance, however it is recommended that an alarm function is installed for automatic feedback in case of a system failure. All future systems should be inspected during full operation to determine if the actual capacity is matching the installed capacity..

The report aims to show how outdoor environments have been shaped with the purpose of experiencing them from the inside of buildings, through an overview perspective. Two Danish gardens are used as examples. One is the Baroque garden in the garden of Frederiksborg castle in Hillerød. The Baroque garden is thus a part of a larger garden. The second garden is the Charlotte Garden, a relatively newly constructed garden within a housing complex in Østerbro in Copenhagen. Both gardens are analyzed on the basis of visual expression and structure. In the report, it is also discussed how the contemporary society have evoked the different ways of shaping the gardens.

How can former military area I5 in Östersund, Sweden, evolve into Stadsdel Norr ("The Northern Quarter") ? an attractive part of the town center? In a theoretical part of the essay the significants of well functioning towns and streets are investigated. The history of Östersund and I5 is shortly reviewed. Present recommendations concerning city design are presented along with guidelines from Vägverket (National Road Administration) for urban streets. The conclusion reached is that a fundamental structure of streets and roads, public and private spaces, is crucial for the possible future development of an area.

The new media landscape is growing by the minute with blogs, web pages and different communities. The latest phenomenon that has grown rapidly throughout the world is Facebook. This is at new platform for communications where individuals can meet and socialise. Even political actors have started to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists).This study examines how Facebook can be used as a tool to create opinion.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

This essay concerns the hill forts in Halland. The hill forts in Halland haven?t been archaeologically examined and they haven?t been studied as well as hill forts in other parts of Sweden. The focus of this essay is to determine the use of the hill forts in Halland.  Comparative studies will be made between Halland?s hill forts and the hill forts of Bohuslän and the hill forts of the Eastern part of Sweden.The results of the research have yielded that the hill forts in Halland strongly reminiscent of the hill forts in Bohuslän when it comes to the positioning in the landscape, as well as the general appearance of the hill forts.

This master thesis sets out to compare the different public transport modes in Stockholm city.Both energy consumption and air pollution are compared. The chosen transport methods are car,bus and metro.Traditionally the rail industry has had environmental arguments as a strong competitiveadvantage when it comes to passenger transportation. However, in recent years the automotiveindustry has been getting more positive media attention regarding environmental issues, forexample Roger Kemp?s statement that the car is the most environmental friendly passengertransportation mode in the UK. This study will show the environmental advantages of railwaytraffic in cities.The energy sources of the world are not endless and the use of the different sources affects theenvironment in different ways.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

The development of solar photovoltaic (PV) is increasing,with declining module prices and with a strongenvironmental profile. Policies are developed around theworld to achieve the targets set for renewable energy.In Helsingborg, the local power company Öresundskraft isworking with solar PV to achieve the goals of the city.With their vision: - Energy for a Better World and Powerfor the Region, their work with developing the local solarPV market is continuing and the next step is to create asolar PV policy. Today their offer is 1 SEK/kWh for theexcess electricity delivered to the grid.It turns out that compensating the customer is a vitalpolicy and it has to be dynamic to follow the decisions ofpolitics. The same survey shows indeed, thatenvironmental and technical part is of interest. Solar PVwill be supported locally to act on environmentalsustainability and locally produced electricity and withthis Öresundskrafts vision will be achieved..