It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Syftet med det här projektet är att starta en butik som säljer ekologiska och miljövänligakläder. Genom att utarbeta en affärsidé, affärsplan och göra en marknadsundersökningfår vi reda på om detta är möjligt. Idén har vuxit fram under utbildningensgång då många kurser tagit upp den miljöpåverkan våra kläder står för. En annan anledningär att Borås nyligen blivit en Fair Trade City, vilket innebär att Borås stad skaha ett visst utbud av ekologiska och miljömärkta varor.För att kunna skapa en affärsplan behövs olika verktyg och metoder, några av dessaär litterära, muntliga och undersökningar. Undersökningarna består av en påstan intervjuoch en enkätintervju som bl.a.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Att kombinera flera olika undersökningsmetoder i ett projekt är något som sker dagligen. Detta examensarbete har utförts i ett projekt som inom geotekniken kombinerar relativt sällan använda metoder. Samtidigt som i stort sätt hela undersökningsprogrammet är utfört på vatten.I examensarbetet utvärderas de geotekniska undersökningarna som Vectura Consulting genomförde för projektet City Link i Stockholm under tiden hösten 2011 till våren 2012. Undersökningarna utfördes på uppdrag av Svenska kraftnät för konstruktionen av City Link vilken är en TBM driven tunnel som skall gå under Centrala delarna av Stockholm. Examensarbetet är utfört på uppdrag av Vectura i Sundsvall där Per Nilsson har varit drivande i de frågeställningar som examensarbetet tar upp.De använda undersökningsmetoderna i projektet har varit Jb-sondering, reflektion- och refraktionseismik, MWD-styrd sänkhammarborrning och kärnprovtagning.

Universitetsstudenter har ofta ett riskabelt alkoholbeteende ochupplever depressiva symtom under studietiden, vilket kan ha svårakonsekvenser. Förklaringarna till alkoholkonsumtion blanduniversitetsstudenter har ofta fokuserat på studenters motivation tillsocialisering med andra studenter. Litteraturen har också fokuserat påförstaårsstudenters övergångsfas i förklaringarna till depression.Denna studie involverade 117 universitetsstudenter i ett medelstortsvenskt universitet. Studiens huvudsyfte var att undersöka omstudenter som bytte ort för att studera dricker mer alkohol ochupplever flera depressiva symtom än studenter som studerar i sinhemort. Resultatet visar på en betydande skillnad i alkoholkonsumtionmellan de två grupperna, vilket tyder på ett samband mellan flyttenfrån hemorten och alkoholkonsumtion..

Preschool is a place that is continually undergoing change at a rapid pace and developing the skills of our educators is essential for their ability to keep up with these changes. Guidance conversations can be used as a vital tool for the educators competence development.The purpose of this essay is to investigate how educators, special educators and preschool principals think and reason about the use of guidance conversations in preschool.A qualitative method has been used in the shape of interviews with educators, special educators and preschool principals working within different districts of a medium sized city in the south of Sweden.These interviews revealed that the use of guidance conversations is often controlled by specific needs and is used when a problem arises amongst the children. There are many expectations on the special educators role in these conversations, one of which is the role of conversation leader with the purpose of guiding the conversation amongst involved parties and give them the tools they need to resolve problems by themselves instead of delivering packaged solutions..

Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Background: The meeting industry has had undergone a extensive changes due to a number of factors. The globalization has meant that supply increases and congress organizers have more options to choose from. Development in communications, for instance internet, means that meetings can take place without a physical presence. Congress organizers as clients have also changes. Stockholm as position as a leading city to hold congresses in has also changed for the worse, in 2006 Stockholm dropped of the top-10 list.

The population growth and urbanisation in low-income countries bring issues of poor living standards and miserable sanitation conditions onto the agenda. If well-functioning waste management systems were developed, this could master some of the problems. The already existing local informal waste handling system that is common in many low-income countries, needs to be developed with proper sorting and composting solutions to decrease the environmental burden and improve the overall situation in the dense cities. This master?s thesis project is performed with the intention of developing functional decentralised waste management units in the city of Pune, India.

From a democratic point of view the existing organisation with municipality sections in the city of Malmö, Sweden will be examined. The matter of how an alternative organisation should be structured will also be discussed. Two incompatible models of democracy theories will be arranged: libertarian democracy and participation democracy. The intentions with the reform were primary to increase the civic participation. By applying those values that are used to characterize participation democracy it will be shown whether the local participation has actually increased.

The numbers of natural disasters caused by extreme weather are increasing through out the world. A large majority of the research concerning the climate shows that this is a trend that can be expected to continue. At the same time the urbanisation is increasing more than ever and for the first time in history more than fifty percent of the population lives in a city. How we build these cities will have a crucial importance for our adaption to the new climate. In Sweden, our capacity for an adaption are high because of our economic situation as well as our rather well built society.

The aim of this essay was to understand how teachers identify and deal with the problems surrounding economic vulnerability among their students.  A qualitative study method was conducted by seven semi-structured interviews with teachers from a big city in Sweden. When analyzing my result I found support in Goffman's stigma theory as well as in previous research. The teachers identify economic vulnerability amongst their students through their material belongings, when the class does something extraordinary, and through how the students communicate. Problems that the teachers can see in the classroom for economically disadvantaged students are that they can be aggressive, unruly and become introverted. Problems with studies and shoplifting are also common.

In Nuclear family as status Dennis Wijk examines if and how the nuclear family ideals and norms permeates family law secretaries work with families. The aim of the study is to investigate if the nuclear family has the status of ideals and norms in the family law secretaries practice. In order to achieve the aim of conducted four interviews with family law secretaries in Stockholm city. The interviews have been the main data collection. Theoretical concepts which are central in the study are: the nuclear family, institution, ideals, standards, and established and outsiders.

In this project we have explored digital tools for service management on the bicycle paths of Malmö. This was done through the participation of citizens in order to attempt to discern how such interactions can be eased using a mobile app, as well as how this app can be designed in order to appear trustworthy with user friendly interactions. We have explored this field by using goal-oriented design through interviews, prototyping and user tests. We have created a digital prototype as a possible solution for how the interactions can be done. Throughout the process interviews were held and user tests with selected members of the user group. To explore the concepts we have used paper prototypes in order to establish the design and then defining the interactions with the help of a digital prototype. Finally we have concluded that a general app for bikers in the city would be functional and that a longer study in the effects of such an app would be interesting as a continuation of this work..