Städer blir i dagsläget mer och mer konkurrensutsatta och trenden är att samhället förändrasfrån ett industrisamhälle till att vara mer upplevelseorienterat där framför allt turistnäringen blir allt viktigare. Genom strategiskt varumärkesbyggande har städer möjlighet att skapa sig ett starkt varumärke som kan frambringa en konkurrensfördel.En svensk stad som har arbetat framgångsrikt inom detta område, som i teorin kallas city branding, är Göteborg genom sitt bolag Göteborg & Co som aktivt jobbar med marknadsföring och destinationsutveckling. I denna studie undersöks hur Göteborg & Co har arbetat med att utveckla Göteborg till en framgångsrik destination.Undersökningen har genomförts genom en kvalitativ studie med respondenter från samtliga affärsområden inom Göteborg & Co. Resultatet visar på att varumärket Göteborg har skaffat sig en styrka genom Göteborg & Co:s arbete med faktorer som långsiktighet, helhetstänk, framtidsvisioner och framförallt; samverkan..

This report describes an investigation of the indoor climate in two different workspaces. Since we a big part of our lives are staying indoors in artificial environments, and more particularly in our workplaces, we think it would be interesting to do this investigation. The technical solutions for air treatment systems began with simple natural systems without fans and where the thermal rise of the air applied. In modern time is technical air treating systems used to take care of the fresh air supply. This type of units can supply filtered air with the right temperature to the building. Well-functioning ventilation is essential to bring clean fresh air to the room and effectively remove impurities without sound- or draught problems. The indoor climate is relevant for the output capacity.

Background: The increasing number of actors on the market has led to a more intense competition among superstores. With this, marketing has gotten an even more essential meaning. The marketing activities superstores perform are adapted to the context in which the store is located. Purpose: The purpose of this thesis is to, from different theoretical dimensions, compare superstores? application of marketing strategies in Tokyo with the marketing strategies used by superstores in Stockholm.

This essay deals with the relationship between the mendicant movement and the urbanization during the thirteenth century. The aim has been to explore the significance of the Dominicansand the Franciscans for the creation of an urban landscape. This was made through the study of the urbanization process in southern Halland focusing on the town of Halmstad where the friars were established. The importance of the mendicants was also studied through their absence in the towns of Laholm and Falkenberg. To achieve this investigation in a contextual perspective material from different areas was used such as archaeology, history and history of science and ideas.

The thesis strives to reveal the dynamics between a central and a peripheral shopping area in Kalmar, Sweden. The establishment of larger shopping centers has become a hallmark of postindustrial cities. Cities globally are at risk of creating an urban economic rift between the central and peripheral shopping areas. By establishing major shopping venues around the traditional central business districts, cities hope to create a larger customer hinterland and thereby also increased economic growth. The aim of this thesis is answered by two research questions regarding collaboration and competition between two shopping areas; the central Kvarnholmen and peripheral Hansa City Mall.

On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.

The aim of this paper is to see how the local authorities in Norrköping create a way to look at homelessness. This aim is examined with the help of the central questions: How does the municipality describe homelessness as a phenomenon? What causes to homelessness can be seen in the texts? How do they describe homeless people? And What kind of actions are used or proposed? The analysis has been done with the tools and thoughts of the critical discourse analysis and made on text documents written by politics and employees of the city of Norrköping. The theories which have been used are those of postmodernism, welfare, homelessness, civil society and relative poverty. The analysis shows that the way the municipality of Norrköping looks at homelessness correspond with the way homelessness is presented in current Swedish research.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:5.

The aim with my research is to illuminate the meaning of IKEAs settle in Haparanda, for the region Haparanda-Tornio, its economic growth and its inhabitants. The research has been carried out only through qualitative methods. Some interviews with a range of people from varying companies have been conducted.Haparanda is a smaller Swedish city situated in the north, on the border to Finland and to a city called Tornio. These two cities, Haparanda and Tornio, has realised they are stronger in pairs, so they initiated cooperation across the border. Haparanda-Tornio is not a region of historically welfare and well-being.

The aim of the study was to describe parents' experiences of empty nest. The sample consisted of individuals who had experienced one child moving out of the parental home. Data were collected through qualitative semi-structured interviews and were analyzed by using thematic analysis. The thematic analysis revealed four themes, Concerns about the new time in life, Changing roles, Socializing in the family and Testing the relations. Due to the themes participants' stories reveal anxiety facing the time that will come when children takes the step to leave the nest.

Landscape architecture is a visual profession, but other senses also affect our interpretation of a place. Sounds can give us a lot of information about an environment, and they are often perceived as positive. Despite this, research about outdoor sounds most often focus on the reduction of unwanted sounds ? noise ? but the absence of noise does not result in a good soundscape. To accomplish this, sounds we appreciate are needed.

The purpose of this master thesis is to describe the professional and literary life of Karl-Gunnar Wall, city librarian of Katrineholm between 1944 and 1975. Questions at issue are the reasons for Walls literary interests, Walls choice of occupation, crucial personal meetings, the context in which Wall acts, Walls fundamental principles as a librarian and as a critic, and the features comprising Walls life history. The method used is a merely qualitative one called "life history". It is founded on in-depth interviews with the persons involved and emanates from the individuals own story about his life. I have carried out three taped interviews; one with Wall himself, and two with his colleagues.

This essay is about local history in history teaching in two cities; Kalmar and Vetlanda. The purpose was to see how teachers in Kalmar and Vetlanda define local history and what kind of local history they teach their students. I have also examined what benefits of didactics the teachers see in teaching local history. In order to find out I interviewed four history teachers at three schools in Kalmar and two history teachers at one school in Vetlanda. Some of the interviews were carried out over the telephone and the rest at the teachers´s schools.

As the cities are becoming more crowded, the urban distribution has become a major logistical challenge. Some commonproblems in the inner cities arelimited accessibility and idling. Many of Sweden's municipalities are above the limit values for PM10limit set by the EU.Sundsvall is one of these municipalities and has the vision to create a sustainable city and region. Sundsvall LogistikparkAB is part of an EU project, SMARTSET, which is collaborationbetween several cities in Europe. SMARTSETSundsvall is about to develop a market-based sustainable model for city logistics.

This study, a narrative analysis of it, deals with the term, home, its importance and the use of it by Child welfare investigators in the city of Malmö between the years 1930-1936. Commonly used and acknowledged, home stood for security and order while the term, street, had just the opposite meaning. Living in the countryside symbolized health and sensibility, while city life was considered to be cramped, dirty and immoral. The responsibility of achieving the liberals and conservatives ideal of a sunny, clean and orderly home was given to the woman of the house, as was the task of keeping the home morally correct, and providing the necessary atmosphere for proper upbringing of the children. Consequently, the basis of theory, using Karl Marx and Friedrich Engels in regards to the conflicts between the upper and lower classes, and even theories of Jane Lewis of woman´s connection to home and family, have been the grounds for the study.