In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

Det finns vissa svårigheter med marknadskommunikation inom offentlig sektor då produkten och kunden skiljer sig från den privata sektorn. För en stad kan exempelvis produkten ses som en social effekt och kunder ses som medborgare. Samtidigt kan inte medborgarna endast ses som kunder, då de också är delaktiga i skapandet av stadens produkt och varumärke, utan måste också betraktas som interna medarbetare. Svårigheter i marknadskommunikation inom offentlig sektor är dessutom att offentliga organisationer måste ta hänsyn till en mängd olika värden.Vi har studerat hur olika värden inom Borås Stad tar sitt uttryck i marknadskommunikationen och hur kommunikationen med medborgarna sker. Vi vill kartlägga kommunikationen för att se hur Borås Stad arbetar för att positionera sig som textilstad, i och med pågående satsningar på det textila klustret Textile Fashion Center.

Vårt syfte med undersökningen är att undersöka hur de diskursiva praktikerna ser ut för terrorrapporteringen på 1970, 1980 och 2000-talet, vi kommer särskilt att fokusera på beroendeförhållandet mellan terrorism och massmedier. Vi har valt ut tre terrordåd, München 1972, Lockerbie 1988 samt World Trade Center 2001. Vid varje terrordåd har vi tagit två artiklar vardera från tidningarna Aftonbladet, Dagens Nyheter och Svenska dagbladet. Det blir totalt arton artiklar som vi har använt oss av. Terrorism lever i ett beroendeförhållande till massmedia.

Within today?s organizations there is continual development work to increase efficiency and the power to compete at the market. Production development with focus on continual improvements constitutes an important part of the daily work within a lot of organizations today.The purpose of this study is to contribute to a part of the development process that Volvo Penta factory in Vara has in mind. A description of the current situation was compiled by mapping the internal runnings and material flow throughout the factory. A new suggestion for a layout and a comparison with the current situation will assist with creating a factual basis for the development of a new goods reception.A study was made where the volumes and the quantity of the daily arrival goods were settled.

Husqvarna AB operates two warehouses located in the area of Jönköping. The most important task is to manage the large volume fluctuations during the peak season. DHL Exel Supply Chain (DESC) run the warehouses and the domestic transportations is outsourced to DHL Express. A number of forwarder agents are responsible for distributing the export gods. In the present situation a bottleneck occurs at the warehouse loading section, and the consequence is fulfill the time of delivery for all customer orders.

Revenue is the largest post in the financial statements but is often least described. They are an important element when different companies are compared with each other. Revenue is often associated with assessment which Enron and Prosolvia is two examples of. Enron reported their incomes and assets while their costs and debts were not reported. Thus were a positive image maintained of the company when the financial position in reality were otherwise.

Today, buildings utilize 40 % of the total energy consumption. New energyrestrictions and directives have entered the construction industry. Photovoltaic is asustainable, clean and quiet solution that integrates well in the urban environment buthave not yet reached a breakthrough on the Swedish market. The conditions for solarenergy production are often set in the early planning stages where they rarely arebeing prioritized.This master of engineering project focuses on identifying problems regardingimplementation of photovoltaic in city development projects and giving suggestions topossible improvements in the planning- and construction process. It also givesrecommendations on how the conditions for energy production can be optimized inthe early zoning stage.By conducting simulations with PVsystV5.21, on three ongoing city developmentprojects in Umeå, Malmö and Stockholm and by carry out and analyzing interviewswith city planners, constructors and architects, some conclusions have been made.Several improvements, both politically, with changes in the subsidization systemand/or instatement of a new law with feed-in tariffs, and within the solar- andconstruction industry itself, with better communication between different parts of theprocess as well as better use of experience, can be made.

The purpose of this study was to find out what different groups of visitors do when they are at Borås City Library. Three issues were formulated from the purpose and they were: What do users do when they visit the City Library in Borås? What occupations do those who visit the library have? What similarities and differences are there in the use of the library depending on the visitors? occupations? To answer these questions a questionnaire was handed out among the visitors at Borås City Library. The theory that was used when the material was analyzed comes from the book?Gør biblioteket en forskel?? and the book is written by Henrik Jochumsen and Casper Hveneegaard Rasmussen.

This thesis discusses the possibilities to distribute digital video in a military vehicle. Today, an analogue system is used, which has a maximum capacity of eighteen video sources and the same number of monitors. The purpose of this thesis is to increase the systems capabilities regarding secure distribution and additional functions. Both software and hardware tests are made to investigate the features of the digital video standard MPEG-2. Both the coding delay and the image quality are of great interest.

Denna uppsats beskriver fenomenet shared services, varför företag satsar på shared service centers (SSC) och hur de går tillväga när de designar dem. Studien har genomförts med hjälp av en litteraturöversikt och en fallstudie av TeliaSoneras nu pågående implementering av ett shared service center, FSS. Fallstudien består av fyra intervjuer och en genomgång av TeliaSoneras egna informationsmaterial och medarbetarenkäter. Litteraturöversikten visar att shared services utlovar väsentliga förbättringar av ekonomifunktionen och besparingar, att det finns en stor tilltro till dessa löften men att det saknas underbyggda bevis för hur stora besparingarna egentligen är. Designen på TeliaSonera FSS visar sig följa litteraturen relativt noga, förutom vad gäller placering.

The aim of this study was to describe how adolescents experiences their quality of life, and tocompare if there are any differences in how they experiences their QOL depending on wherethey live, big town or smaller town. The aim was also to examine how adolescentsexperienced their schooling. The study is empirically, quantitative with a descriptive andcomparative design. To measure quality of life a tried and tested instrument ? LifeSatisfaction Questionnaire (LSQ) was used.

Detta examensarbete omfattar utveckling och test av en metod för distribution av data i ett multidatabassystem. Testen av metoden har gjorts genom att den har implementerats i en fallstudie. Fallstudien berör en organisation som har behov av att integrera tre av sina databassystem. Detta för att information ska kunna utbytas mellan dessa. Integrationen av databassystemen har gjorts på ett sådant sätt att de data som distribueras från dessa skickas till en central databas, med SQL Server som databashanterare.Det verktyg som har valts att användas i examensarbetet för att lösa uppgiften är Data Transformation Services, DTS, i SQL Server..

This paper examines women's positions in the music industry. By quantitativelyinvestigate ten major companies on the swedish music market, the authors have beenable to mapp positions that are dominated by women and as well as men. The essaydiscusses several theories of both gender in organizations and gender in society inorder to analyze the quantitative results.The aim of the paper is to highlight the current segregation of careers in the musicindustry as well as to lay a foundation for further research on why it is segregated.Clear graphs shows the gender distribution between women and men in business butalso the distribution of gender in occupations / positions in similar companies. In theanalysis the authors reflects on the results using relevant gender theories. In theconclusion, the authors explain the result generated by the analysis and illustrates theprevailing segregation that exists in the music industry.This paper has concluded that a seemingly even distribution between men andwomen in business organisations can sometimes be misleading.

Nynas produces bitumen at two refineries in Sweden. The bitumen is shipped to seven depots along the swedish coast line, and from the depots special trucks handle the transportation to customers. Recently Nynas has transformed its supply chain and closed down a few depots. At the moment the company is considering a further reduction of the number of depots. In connection to these discussions an analyse of the companys distributionsystem and of possible changes is required.

In this thesis, a case study of Kungens Kurva in Stockholm is made. The municipality of Huddinge has designated the area, which is an external shopping-center, as one of its key development areas in the future. The municipality has established a future vision for the area, which extends until 2030. The vision claims, inter alia, that Kungens Kurva along with Skärholmen will become a vibrant suburb. How well the values and aims of the vision are met in the current area situation is discussed in the case study by a number of analysis that carries out the existing structures and characters of the area.