A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

How can we plan so that smallscale industry and businesses can become an integrated part of the city? The densifying process in search of new housing areas that is going on in most swedish cities threatens to undermine the diversity and complex make up of central parts of many cities. To sustain industrial activities in central locations is critical to this diversity. This thesis discusses how to reach a sustainable city planning with Bellevue, a small industry and business area in central Gothenburg, as an example..

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

I Sverige och utomlands har man på senare tid sett framväxten av ett nätverk av s.k. Science Centers (SC). Dessa SC har som viktigaste syfte att öka besökarnas naturvetenskapliga intresse. När det gäller elever från högstadiets senare år kan detta ökade intresse för naturvetenskap t ex visa sig i form av en ökad benägenhet hos eleverna att söka sig till ett naturvetenskapligt inriktat gymnasieprogram.Vi har utvecklat och använt en enkät-baserad metod för att undersöka den påverkan på elevers intresse för naturvetenskap som ett besök på SC har. Enkäten är lämplig att användas för elever från grundskolans senare årskurser.

The purpose of this study is to explain the development of the first higher technical education in Trollhättan, with the added perspective of Trollhättans strong industrial profile as a city. The interesting thing being that the city did not try to first and foremost get a regular higher education, but a technical higher education instead. The study describes the political twists and turns the question took from its most early stage in the year 1940 and how the city's industrial profile did indeed have an impact on the development of the first higher technical education. Especially because there was a need for educated engineers in the city, as well as the country of Sweden in large during this time. The study also tries to explain the problems related to such a development, primarily by describing the lack of sufficient housing for schools during the 1950's, this meant that the higher regular school and the higher technical school had to cooperate in finding said housing.

 This report is an evaluation of Peab's purchase and call-off system, PIA.PIA is used to order goods for Peab's construction sites. The background to the work is that users of the system have understood the system cumbersome to use when purchasing goods for construction sites. The evaluation was carried out by the interviews and tests with users of the program, in this case, supervisors and site managers at the company. Ten users of the system were interviewed and eleven people have carried out a test order.The focus is primarily on the test order that users have implemented, which has been clocked and analyzed for time and cost. The evaluation is also a user analysis concerning how the users perceive the program, mainly in terms of usability, functionality and benefits.The result of this report shows that PIA is economically profitable to use for the purchase of goods for construction sites.

In my opinion, the city is a place fit as much for children as for grown-ups. I have noticed, however, that this is not a view shared by everyone. Does not the urban space belong as much to children as to other people? Yes, of course. Today and in the future most people will live and grow to be adults in cities. I would even take it as far as to say that without children, there will be no real city.

Abstract  This paper examines the Copenhagen Climate Conference held in the Bella Center in Copenhagen, December 2009. The aim of this paper was to analyse the highly anticipated conference, and why it did not result in a binding protocol between the world?s states. The focus of this paper was to examine two key actors in the Copenhagen negotiations: the people?s republic of China and the European Union.

Göbekli Tepe is an 11000 year old religious center where Totem has been exercised. It was raised by megalithic hunters and collectors that still during the construction lived in small-scaled mobile groups in order to find food and therefore should not have had time to raised costly stone monuments. The religious center consists of four enclosures with two T-pillars decorated with pictures of different animals and birds. Any dwellings have not been found. The place has been constructed by a well-organized elitist organization that has been capable of raising constructions in order to exercise their religion in a way we did not thought was possible such a long time ago. Analysis and findings from the near east existing from this time shows however that social changes happen in the communities around the region. Can archeological finding from the excavations on the religious center give any answer or clue regarding how man came to develop from hunter and collector to farmer? Do the findings reveal that the religion has changed Mans way to think and organize so that she was prepared to introduce the agriculture that occurs? The aim of thesis is to clarify whether Göbekli Tepe has played any role in the complex origin of agriculture..

The aim of this study was to describe preferences of geographic direction of ten, oak-living epiphytic lichen species and how they responded to sun exposure, nearby bushes and trees, bark fissure depth and circumference. The frequency of every species was recorded in arcs of ten degrees around the tree at a height of 130 to 180 cm above the ground. An estimation of the amount of every species in every arc was also recorded. To analyse how the distribution of the lichen species responded to the different factors their concentration for every tree was plotted against the four factors. The distribution of Cliostomum corrugatum had a positive response to high sun exposure and a negative response to a thick layer of bushes and trees.

AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

Background: Human beings have been living in the city of Gothenburg for thousands of years. The city was founded in the year 1621. During the years, it went from being an industrial city to later on, a city of events, education and business.Purpose: The purpose of this investigation is to find out what makes Gothenburg a good city for professional meetings and what should a good professional meeting include.Questions at issue:Why is the city of Gothenburg an attractive alterative for a business traveler?What makes Gothenburg a magnet for professional meetings?What elements should be included in the meeting?What can the meeting organizer do to achieve a wow-meeting?Method: The Authors have used a qualitative method where primary and secondary data have been useful. In this paper the authors have done personal, electronically and phone interviews to be able to answer the stating questions in the best possible way.