The survey takes its starting point in a critical evaluation of recent phenomenological approaches to rock art in landscape studies, foremost the works of Chris Tilley. The purpose is to present a phenomenological theory, based on the philosophy of Maurice Merleau-Ponty, which includes both motives, places and landscapes in a holistic interpretation. Bronze age rock art around Motala ström and the city of Norrköping is used to exemplify the theoretical discussion. When presenting the framework, emphasis is being laid on the bodily experience of rock art and place through the process of phenomenological intersubjectivity..

The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting point in comparison to everyday use. Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing. The results show that students are interested in morality but their financial conditions are their prior factor..

Background: The theater market has matured ? supply now exceeds demand. Government funds are on a decrease, replaced by other means of financing. The city of Stockholm will be introducing a bonus system that will benefit independent theater groups that succeed to increase their revenue and attendance. Hence, the audience will play an even greater role, a tendency some free theater groups come to terms with by interacting with the audience to create value.Thesis statement: What factors lead to the long-term survival of the independent theater groups, allowing them to benefit from the imminent bonus system?Purpose: To analyze and evaluate the marketing strategies of the independent theater groups, in reference to their capability of long-term survival through value creation along with the audience, thereby increasing attendance and ticket revenue.Methodology: The study combines quantitative and qualitative approaches and methods.

Förslag till nytt operahus som en del av den planerade staden på Årstafältet, Stockholm. Projektet rymmer tre scener för opera, musik och teater och omfattande publika ytor. Operahuset är en del i det publika stråk som förbinder stadens kommunikationer med Årstafältets grönområden och blir en knutpunkt som också informerar och attraherar till kulturen. Projektets viktigaste utgångspunkt är att berätta både de operaanställdas och publikens berättelse. Detta görs i projektets två huvudsakliga sektioner..

In the society there is different kind of people that belongs to different groups. The different groups that people belong to are depending on where you live, grow up, ethnic group, level of education and which economic standard you have. The subject of our composition is about children and teenager growth environment and about what society they belong to and how it affects their possibility to exercise. Our composition is built from the question: Are there any differences connected to exercise in an association compared to spontaneous exercise based on economic standard and what district of the city you live? To be able to find an answer to our question we have chosen to concentrate on three districts in the city of Helsingborg.

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

I september 2007 lanserades en ny varumärkesplattform för Sverige. Denna uppsats har undersökt hur denna är utformad och vilken betydelse den har för svenska företag. För att genomföra en genomförlig analys har även det svenska varumärket i helhet analyserats. Detta för att fastslå om det har någon betydelse för svenska företag. En kvalitativ metod har använts där den primära data blir de genomförda intervjuerna.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer relevant än produktens härkomst. För att bättre passa dagens marknadsförutsättningar behöver COO därför modifieras och ge företag konkreta riktlinjer vid användningen av marknadsstrategin eftersom landsimage fortfarande anses vara relevant, men då i relation till varumärket..

In this essay a proposal of city renewal is made for the new train station area built on highly productive agricultural land in Landskrona. The proposal is based on how the situation for the agricultural land in terms of exploitation looks like today and also on theories of urban governance to find out why the area turned out the way it did..

The prevailing urban migration is a worldwide process. This results in growing cities and a diminishing proportion of people living in the countryside. As the urbanization continues a large amount of the world?s population is expected to live in urban settlements of informal character by 2050. Green Belt has for many years been used to control urban growth and to secure the sustention of larger green areas around towns and cities.

The result of a short field work done in Maria Park, a place situated in the north of Helsingborg city. A comparative work, using the old S:a Maria and Maria Park. The same place, once a mental hospital, and now, at the time of the paper being written, it's a richer residential district. Is there anything left of the old mental hospital in the new community and the residents identities?.

The purpose of this study is to shed light on and describe Kramfors travel centers function and relationship to the surrounding urban environment, and how this core is experienced by residents and visitors. To do this, the use of the travel center, its relationship to Kramfors city center and the perception of it, as well as possible improvement areas has been studied.This has been examined using a quantitative method by designing a questionnaire and the usage of a research strategy through the implementation of a small-scale survey. Within this a cluster sampling was applied.The result shows that Kramfors travel centers is primarily used for traveling and is used most frequently by the visitors within the study. It is also shown that residents 'primary reason for traveling from the travel center is friends and family, followed by shopping, and that the visitors' primary motive for traveling is friends and family as well, followed by work. The mode of transportation between the travel center and destinations are mainly walking, while the mode of transport between homes and the travel center proves to be the car.

Jag har studerat och försökt att undersöka varför förpackningar av sexleksaker ser ut som de gör och i processen har jag också undersökt hur deras visuella kommunikation uppfattas och vad som eventuellt skulle kunna göras bättre. Anledningen till denna uppsats är att min uppfattning av förpackningar i sexleksaksindustrin är sexistisk, kränkande och framför allt består av dålig design. Jag redogör för litteratur som jag anser vara intressant för uppdraget och den behandlar både byggandet av varumärken och förpackningsdesign. En undersökning och intervjuer med experter kommer också att presenteras. Slutligen ger designarbetet ett exempel på hur en stilren förpackningsdesign kan vara svaret på frågan om hur man bäst kommunicerar förpackningen till en sexleksak. Uppsatsen är inte avgörande i den aspekten att den inte ger ett svar på varför paketen är utformade som de är, dock utvecklar jag vad några av möjligheterna skulle kunna vara.

An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.