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1754 Uppsatser om City branding - Sida 34 av 117

Utveckling av Gamla hamnen i Reykjavik

In Scandinavia today many old harbour areas are developed into residential and commercial areas. For example are both Helsingborg city and Malmoe city in south Sweden planning to restructure some of their harbour areas to accommodate shops, schools, offices, residences et cetera. In Copenhagen in Denmark new plans for Nordhavn is also underway. In almost every plan proposal to redevelope an old harbour area the harbour activities are set a side to give room for new development. In Reykjavik, however, this has not been the case.

"Nu är det slut på sossepjalleriet och pisshumanismen" : Om kravet på motprestationer inom socialtjänsten

The purpose of this study was to determine if and how the city district of Södra Innerstaden in Malmö, by using the Skärholms model, demand their client to reciprocate. The first problem set was to see how the demand was shown in the social service act from year 1998. From there the motives behind the introduction of the Skärholms model in city district of Södra Innerstaden were researched and also if there were a demand on reciprocity in city district of Södra Innerstaden public administration. The study was conducted in an exploratory way. The method used was to describe the idea behind Skärholms model after examining documents from the public administration.

Vart sker besparingarna inom kommunens verksamheter?

I have worked with Bergum in different courses on the IntegratedConservation of Built Environments program and I thought it was a veryinteresting subject. This is the main reason why I chosen to write mybachelor paper about Bergum.In 1650s Bergum was situated on the border between Sweden and Norway,because of that it occurred some war conflicts.Today Bergum is a socioeconomic border and is situated in an areabetween the city?s concrete suburb and the countryside.The difference between the city?s concrete suburb and the countryside mayfeel like two different worlds, were the social contact is fractional.With this paper, I will indicate a countryside area on the boundary to the citythrough time and try to survey the building history. I will also try todemonstrate the socioeconomic differences between the areas.I will demonstrate Bergum history from prehistory to present time, were I willdiscuss the agriculture history, Vättlefjäll?s forest history and also thedeforestation and replanting.

Att anpassa sig som attraktiv arbetsgivare : En kvalitativ studie gjord på uppdrag av en mindre kommun hur de arbetar för att vara en attraktiv arbetsgivare

In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. The concept is called Employer Branding and if an organization wants to suceed they have to have a clear and defined structure. The concept is well known among private organizations and not as common with the public sector. The purpose of this study was to examine how a small municipality in northern Sweden is working to be an attractive employer.

Rummets betydelse för kunskapsproduktion ? en tolkning av Lunds stadsbiblioteks funktioner i ljuset av dess arkitektur

This paper aims to apply a specific architectural theory onto Lund City Library in order to achieve a better understanding of how the physical concept of the library is affecting our knowledge and our production of meaning; and furthermore how it suggests a certain form of usage. This paper discusses the ways in which architecture is affecting us when we use the library. The paper attempts to answer the following question: ? Which one of Koch?s spatial structures could apply to Lund City Library, and in which ways could this spatial structure be a producer of meaning? The specific architectonical theory used is developed by Daniel Koch in his paper Spatial Systems as Producers of Meaning: the Idea of Knowledge in Three Public Libraries. This theory is the method of the paper as well.

Lekkultur i förskoleklassen ur ett genus perspektiv : En observationstudie om flickor och pojkars lek

Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby.Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.        Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town.

Att kommunicera med morgondagens medarbetare : En studie av studenters värderade employer attractiveness och deras image av Landstinget som arbetsgivare

Denna studie utgår från fältet PR och marknadskommunikation med inriktning mot employer branding. Landstinget i Jönköpings län har nyligen inlett ett arbete med employer branding och som ett led i detta arbete söker de nu kunskap om vad som bör kommuniceras till presumtiva medarbetare för att på så sätt skapa ett attraktivt employer brand.Syftet med studien var att identifiera de attribut som Landstinget i Jönköpings län med fördel kan lyfta fram i den marknadskommunikation som riktas till presumtiva medarbetare. För att besvara syftet utfördes en kvantitativ enkätundersökning bland studenter vid Högskolan i Jönköping för att få en bild av vilka attribut de ansåg viktiga hos en arbetsgivare samt hur de såg på Landstinget som arbetsgivare. För att få ytterligare substans i studien valde vi att ställa resultaten mot teorier om inre och yttre motivation för att på så sätt undersöka vilken typ av motivaton som de tillfrågade studenterna drivs av när de väljer arbetsgivare.Studiens resultat ger en tydlig bild av vad som anses vara mest respektive minst attraktivt hos en arbetsgivare, där goda relationer med kollegor är det attribut som värderats högst och förmånersamt bonus värderats lägst av respondenterna. Goda relationer med kollegor är även det attribut som respondenterna ansåg som mest troligt att Landstinget kunde erbjuda som arbetsgivare.Sammanfattningsvis har studiens resultat visat att psykologiska attribut som kan härledas till inre motivation är de som värderats mest attraktiva.

Bergum en kulturbygd i gränslandet

I have worked with Bergum in different courses on the IntegratedConservation of Built Environments program and I thought it was a veryinteresting subject. This is the main reason why I chosen to write mybachelor paper about Bergum.In 1650s Bergum was situated on the border between Sweden and Norway,because of that it occurred some war conflicts.Today Bergum is a socioeconomic border and is situated in an areabetween the city?s concrete suburb and the countryside.The difference between the city?s concrete suburb and the countryside mayfeel like two different worlds, were the social contact is fractional.With this paper, I will indicate a countryside area on the boundary to the citythrough time and try to survey the building history. I will also try todemonstrate the socioeconomic differences between the areas.I will demonstrate Bergum history from prehistory to present time, were I willdiscuss the agriculture history, Vättlefjäll?s forest history and also thedeforestation and replanting.

Målöverensstämmelse i kommunal verksamhet

Syftet med denna uppsats är att berika den befintliga teorin om verksamhetsstyrning inom offentlig sektor med fokusering på överensstämmelsen mellan mål och resurser i den offentliga hierarkin. Undersökningen är av en fallstudiekaraktär där forskningsprocessen bestått av ett antal personintervjuer. Dessutom har vi samlat in en del sekundär data som var nödvändig för att slutföra studien. Vi har valt att utgå från teorier som behandlarverksamhetsstyrning med tillhörande komponenter Empirin består av insamlat material från intervjuer som ägde rum på Malmö Stadskontor, två stadsförvaltningar samt två grundskolor i respektive stadsförvaltning inom Malmö Stad. Våra slutsatser påpekar att det finns klara avvikelser mellan mål och resurser inom de studerade enheterna.

Göteborgs gasklocka - Vår skrymmande energihistoria

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:30.

En studie av Uppsala stads värmeö

The urban heat island is an area restricted to a city center where the temperatureis higher than its surrounding environment. The greatest temperature difference isfound at night when the weather is calm and the sky is clear of clouds. There are twomajor causes behind this phenomena and the first one is the use of energy forheating of houses. The heat leaks through the walls of the buildings and warms upthe surrounding mass of air. The second one is the use of building material whichstore the suns radiation on daytime and releases the heat during night.

Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

3D-Visualisering som hjälpmedel i modern planering : En utvärdering av verktyget City Planner med hjälp av fokusgrupper

Public participation is a key aspect in the planning of Swedish municipalities. It is probably the most important tool of them all in the planning towards a sustainable future within the cities and the municipalities as a whole. Participation from the public can take on several different forms. In this paper I focus to research and discuss in and around the usage of a web-based 3D platform called City Planner. The tool allows the user (the public) to view the municipalities planning in a fairly new (but quickly growing) environment.

Vilka faktorer är viktiga för en god kundtillfredsställelse på banken? : En fallstudie på Handelsbanken Västerås City

När en god tjänstekvalitet har uppnåtts kan detta leda till en viss tillfredsställelse hos kunden. Denna tillfredsställelse är en känsla som kunden får efter att tjänsten har levererats vilket visar till vilken grad kundens förväntningar är uppfyllda. För att besvara undersökningens syfte, vilka kriterier som påverkar kundtillfredsställelsen, utformades en enkät utifrån Grönroos (2002) sju kriterier för god tjänstekvalitet. Denna enkät delades ut till kunderna i Handelsbanken Västerås City under begränsad tid. Undersökningen visar att sambandet mellan ?Rykte och trovärdighet? och ?Kundtillfredsställelse? är starkt.

Det finns bara en av dig och det är du? : -personliga varumärken som ansökningsstrategi-

The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

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